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PPCChat

The Official Home of the Twitter Chat

YouTube Advertising Resources

These platform resources pages are designed to provide quick links to documentation from the platforms, as well as other posts, tools and classes. If you have a great resource that is not listed, please let me know at julie@officialppcchat.com!


From YouTube

  • Linking YouTube Channels and Google Ads Accounts
  • Best Practices for YouTube Campaigns
  • Video Ad Formats
  • How to Preview Your Video Ads
  • Targeting for Video Campaigns
  • Adding Targeting to Your Video Campaigns
  • About Video Campaigns
    • Creating a Video Campaign
    • Create a Video Ad Sequence Campaign
    • Create a Video Campaign with Bumper Ads
  • About Video Action Campaigns
  • About TrueView Video Campaigns
    • Creating a TrueView for Shopping Campaign
    • Creating a TrueView for Action Campaign
    • Creating a TrueView for Reach Campaign
    • TrueView Video Discovery Ads
  • About Outstream Video Campaigns
    • Creating an Outstream Video Campaign
  • About YouTube TV Ads
  • About Reserved Media Placements on YouTube
  • Video Campaign Goals
  • About Video Ads Sequencing
  • Tips for Optimizing Your Video Campaigns
  • Optimizing Your Campaigns for More Conversions
  • Bulk Management Tools for Video Campaigns
  • Watch Time Data for Video Campaigns
  • About Google Video Partners (like search partners for search ads)
  • Video Ads Metrics & Reporting

Other Sources

  • Paid Media Pros – YouTube Advertising YouTube Subchannel
  • Hootsuite’s Complete YouTube Advertising Guide
  • 25 YouTube stats and facts to power your 2021 marketing strategy (SproutSocial)
  • HubSpot’s Ultimate Guide to YouTube Advertising

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Chat Recaps

  • ICYMI – Great PPC Posts You May Have Missed This Week – July 1, 2022
  • Bye Bye ETAs & Hello to the RSA Only Era in Google Ads – June 28, 2022
  • Your GML 2022 Questions – Answered by Ginny Marvin of Google Ads
  • ICYMI – Great PPC Posts You May Have Missed This Week – June 17, 2022
  • Setting & Managing Expectations in This New Age of PPC – June 14, 2022

PPC Town Hall by Optmyzr Ad

Follow #ppcchat On Twitter

#ppcchat

laurenturow Lauren Turow @laurenturow ·
13h

Need ANY tips on #PPC? The #PPCChat is the place to BE. Oh, AND they have the amazing feature of having someone recap the chat in written AND podcast form, so you never miss the action. Learn more: https://bit.ly/3A5WY3x @Matt_Umbro @NeptuneMoon #AI #boss

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neptunemoon Julie F Bacchini @neptunemoon ·
22h

Yikes!
#PPCChat

Craig Silverman @CraigSilverman

NEW: Google was sharing user data with a sanctioned state-owned Russian ad company until we alerted Google last wk. The shared data may have included sensitive location info and mobile IDs of people in Ukraine. Based on research by @kfranasz. Story & 🧵 https://www.propublica.org/article/google-russia-rutarget-sberbank-sanctions-ukraine

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neptunemoon Julie F Bacchini @neptunemoon ·
22h

Celebrating 23 years of doing my own thing today!

If you're thinking about taking the leap to go out on your own - you can do it! If you need support or have questions about it, you can always reach out to me.

#PPCChat

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