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PPCChat

The Official Home of the Twitter Chat

YouTube Advertising Resources

These platform resources pages are designed to provide quick links to documentation from the platforms, as well as other posts, tools and classes. If you have a great resource that is not listed, please let me know at julie@officialppcchat.com!


From YouTube

  • Linking YouTube Channels and Google Ads Accounts
  • Best Practices for YouTube Campaigns
  • Video Ad Formats
  • How to Preview Your Video Ads
  • Targeting for Video Campaigns
  • Adding Targeting to Your Video Campaigns
  • About Video Campaigns
    • Creating a Video Campaign
    • Create a Video Ad Sequence Campaign
    • Create a Video Campaign with Bumper Ads
  • About Video Action Campaigns
  • About TrueView Video Campaigns
    • Creating a TrueView for Shopping Campaign
    • Creating a TrueView for Action Campaign
    • Creating a TrueView for Reach Campaign
    • TrueView Video Discovery Ads
  • About Outstream Video Campaigns
    • Creating an Outstream Video Campaign
  • About YouTube TV Ads
  • About Reserved Media Placements on YouTube
  • Video Campaign Goals
  • About Video Ads Sequencing
  • Tips for Optimizing Your Video Campaigns
  • Optimizing Your Campaigns for More Conversions
  • Bulk Management Tools for Video Campaigns
  • Watch Time Data for Video Campaigns
  • About Google Video Partners (like search partners for search ads)
  • Video Ads Metrics & Reporting

Other Sources

  • Paid Media Pros – YouTube Advertising YouTube Subchannel
  • Hootsuite’s Complete YouTube Advertising Guide
  • 25 YouTube stats and facts to power your 2021 marketing strategy (SproutSocial)
  • HubSpot’s Ultimate Guide to YouTube Advertising

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Chat Recaps

  • ICYMI – Great PPC Posts You May Have Missed This Week – March 24, 2023
  • Staying Ahead of the Curve in PPC in 2023 – March 21, 2023
  • ICYMI – Great PPC Posts You May Have Missed This Week – March 17, 2023
  • Wrangling Peformance Max with Guest Co-host Menachem Ani – March 14, 2023
  • ICYMI – Great PPC Posts You May Have Missed This Week – March 10, 2023

PPC Town Hall by Optmyzr Ad

Follow #ppcchat On Twitter

#ppcchat

ppckirk Kirk Williams @ppckirk ·
40m

Going to record a podcast today with @Ben__Kruger digging into "Improving the Google Rep + Advertiser Relationships". What questions should I ask, or things should I bring up #ppcchat?

(We'll hit the normal things discussed on Twitter but I don't want to miss any ponderings)

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esperinbound Esper Inbound @esperinbound ·
40m

5 must-know Reddit Ads tactics for B2B marketers
https://buff.ly/3KgNl9b
#ppcchat #esperfeed

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optmyzr Optmyzr @optmyzr ·
53m

We got a special host for a special PPC Town Hall in @navahf this time.

Join her, @motokohunt, @runnerkik, & @andreacruz92 on PPC Town Hall in 1 hour: https://www.youtube.com/watch?v=lACqzQxFAJA

#ppcchat

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