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PPCChat

The Official Home of the Twitter Chat

YouTube Advertising Resources

These platform resources pages are designed to provide quick links to documentation from the platforms, as well as other posts, tools and classes. If you have a great resource that is not listed, please let me know at julie@officialppcchat.com!


From YouTube

  • Linking YouTube Channels and Google Ads Accounts
  • Best Practices for YouTube Campaigns
  • Video Ad Formats
  • How to Preview Your Video Ads
  • Targeting for Video Campaigns
  • Adding Targeting to Your Video Campaigns
  • About Video Campaigns
    • Creating a Video Campaign
    • Create a Video Ad Sequence Campaign
    • Create a Video Campaign with Bumper Ads
  • About Video Action Campaigns
  • About TrueView Video Campaigns
    • Creating a TrueView for Shopping Campaign
    • Creating a TrueView for Action Campaign
    • Creating a TrueView for Reach Campaign
    • TrueView Video Discovery Ads
  • About Outstream Video Campaigns
    • Creating an Outstream Video Campaign
  • About YouTube TV Ads
  • About Reserved Media Placements on YouTube
  • Video Campaign Goals
  • About Video Ads Sequencing
  • Tips for Optimizing Your Video Campaigns
  • Optimizing Your Campaigns for More Conversions
  • Bulk Management Tools for Video Campaigns
  • Watch Time Data for Video Campaigns
  • About Google Video Partners (like search partners for search ads)
  • Video Ads Metrics & Reporting

Other Sources

  • Paid Media Pros – YouTube Advertising YouTube Subchannel
  • Hootsuite’s Complete YouTube Advertising Guide
  • 25 YouTube stats and facts to power your 2021 marketing strategy (SproutSocial)
  • HubSpot’s Ultimate Guide to YouTube Advertising

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Chat Recaps

  • ICYMI – Great PPC Posts You May Have Missed This Week – September 29, 2023
  • ICYMI – Great PPC Posts You May Have Missed – September 22, 2023
  • ICYMI – Great PPC Posts You May Have Missed This Week – September 15, 2023
  • ICYMI – Great PPC Posts You May Have Missed This Week – September 8, 2023
  • ICYMI – Great PPC Posts You May Have Missed This Week – September 1, 2023

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Follow #ppcchat On Twitter

duanebrown avatar; Duane Brown ๐Ÿ‡จ๐Ÿ‡ฆ๐Ÿณ๏ธโ€๐ŸŒˆ 4x Vax'ed! @duanebrown ·
23h 1709106141240725557

I really like Satya Nadella and his book from a number of years ago. #ppcchat

Reply on Twitter 1709106141240725557 Retweet on Twitter 1709106141240725557 0 Like on Twitter 1709106141240725557 1 Twitter 1709106141240725557
kasimaslam avatar; Kasim Aslam @kasimaslam ·
2 Oct 1708982389118996589

Follow Ralph Burns' tip and ask the agency about their reps.ย 

Full episode ๐Ÿ’ฉ https://www.youtube.com/watch?v=7a_wLbTIFgc

#digitalmarketing #ppcchat #marketingagency

Image for the Tweet beginning: Follow Ralph Burns' tip and Twitter feed video.
Reply on Twitter 1708982389118996589 Retweet on Twitter 1708982389118996589 0 Like on Twitter 1708982389118996589 0 Twitter 1708982389118996589
AnthonyHigman avatar; Anthony Higman @AnthonyHigman ·
2 Oct 1708964003202892279

Google ads tip!

Seeing lots of new weird URL's in your Google ads account?

Add "Com" as a negative to one of your negative keywords lists.

#PPCchat

Reply on Twitter 1708964003202892279 Retweet on Twitter 1708964003202892279 0 Like on Twitter 1708964003202892279 2 Twitter 1708964003202892279
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