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PPCChat

The Official Home of the Twitter Chat

YouTube Advertising Resources

These platform resources pages are designed to provide quick links to documentation from the platforms, as well as other posts, tools and classes. If you have a great resource that is not listed, please let me know at julie@officialppcchat.com!


From YouTube

  • Linking YouTube Channels and Google Ads Accounts
  • Best Practices for YouTube Campaigns
  • Video Ad Formats
  • How to Preview Your Video Ads
  • Targeting for Video Campaigns
  • Adding Targeting to Your Video Campaigns
  • About Video Campaigns
    • Creating a Video Campaign
    • Create a Video Ad Sequence Campaign
    • Create a Video Campaign with Bumper Ads
  • About Video Action Campaigns
  • About TrueView Video Campaigns
    • Creating a TrueView for Shopping Campaign
    • Creating a TrueView for Action Campaign
    • Creating a TrueView for Reach Campaign
    • TrueView Video Discovery Ads
  • About Outstream Video Campaigns
    • Creating an Outstream Video Campaign
  • About YouTube TV Ads
  • About Reserved Media Placements on YouTube
  • Video Campaign Goals
  • About Video Ads Sequencing
  • Tips for Optimizing Your Video Campaigns
  • Optimizing Your Campaigns for More Conversions
  • Bulk Management Tools for Video Campaigns
  • Watch Time Data for Video Campaigns
  • About Google Video Partners (like search partners for search ads)
  • Video Ads Metrics & Reporting

Other Sources

  • Paid Media Pros – YouTube Advertising YouTube Subchannel
  • Hootsuite’s Complete YouTube Advertising Guide
  • 25 YouTube stats and facts to power your 2021 marketing strategy (SproutSocial)
  • HubSpot’s Ultimate Guide to YouTube Advertising

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Chat Recaps

  • All Your Google Marketing Live 2026 Questions Answered with Ginny Marvin
  • From Google – Everything Announced at Google Marketing Live
  • Google Marketing Live BINGO Card
  • Want Human Google Ads Support? You Have to Authorize Them to Make Changes to Your Account Now to Get It
  • All Your 2026 Microsoft Ads Questions Answered – with Navah Hopkins of Microsoft Ads

Follow #ppcchat On Twitter

NeptuneMoon avatar Julie F Bacchini @NeptuneMoon ·
4h 2096361055836356631

Alright #PPCChat

I am looking for your best suggestions for a PPC related fantasy football team name.

Bonus points if you incorporate my love of the Philadelphia Eagles in it!

Reply on Twitter 2096361055836356631 Retweet on Twitter 2096361055836356631 0 Like on Twitter 2096361055836356631 0 Twitter 2096361055836356631
MenachemAni avatar Menachem (Google Ads) @MenachemAni ·
4 Sep 2095928105621680584

Get ready for upcoming verification requirements for advertisers #PPCChat

Image for the Tweet beginning: Get ready for upcoming verification Twitter feed image.
Reply on Twitter 2095928105621680584 Retweet on Twitter 2095928105621680584 1 Like on Twitter 2095928105621680584 7 Twitter 2095928105621680584
MenachemAni avatar Menachem (Google Ads) @MenachemAni ·
4 Sep 2095928105621680584

Get ready for upcoming verification requirements for advertisers #PPCChat

Image for the Tweet beginning: Get ready for upcoming verification Twitter feed image.
Reply on Twitter 2095928105621680584 Retweet on Twitter 2095928105621680584 1 Like on Twitter 2095928105621680584 7 Twitter 2095928105621680584
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