Who Is Behind PPCChat?

PPCChat was started on April 5, 2011 by Matt Umbro. Matt stepped away from running and managing PPCChat in the fall of 2017. Since then, it has been run by a group of regular contributors to the Twitter chat. In 2018, Julie Friedman Bacchini of Neptune Moon took over as the main Twitter chat host and organizer. The group is still involved in keeping the community going!

Julie Friedman Bacchini (@NeptuneMoon)

Julie Friedman Bacchini is the president of Neptune Moon, LLC. In the PPC game since the days of LookSmart and Overture, she has truly seen it all. She and her blog have been on many top influencer lists over the past few years, including the PPC Hero Top 25 Most Influential PPC Experts. She has presented on PPC topics locally and at industry events such as Hero Conference and SMX East.

Julie is the Managing Director and regular host of #ppcchat on Twitter.

When she’s not working or tweeting, she is hanging out with her husband, daughter and crazy dog and probably enjoying some wine.

Luke Alley (@LukeAlley)

Robert Brady (@robert_brady)

Robert is a PPC wizard and conversion optimization extraordinaire. He has worked on PPC accounts of all sizes across many industries and has a soft spot for helping small businesses succeed with paid search.

Robert also loves to share his expertise with others by blogging regularly on PPC topics on the Clix Marketing blog, Bright Oak blog & his personal blog, Righteous Marketing. You’ll also find his posts on SmallBizTrends.com, PPC Hero, 3QDigital.com and PracticalEcommerce.com among others. He is also an active participant in #PPCchat on Twitter.

Recreationally, Robert loves playing ultimate frisbee & basketball, riding his mountain bike and downhill skiing. He loves making new friends, so feel free to reach out on Twitter.

Gil Hong (@_GilHong)

Mark Kennedy (@markkennedysem)

Mark Kennedy spent seven years trading on the floor of the Philadelphia Stock Exchange. After earning his MBA from La Salle University and passing his certified financial analyst exam, Mark entered the world of internet marketing. His financial background drives him to focus on his clients’ ROI. Mark throws himself into the results of each project, analyzing search engine data and assessing the impact each strategy has on our clients’ businesses.

SEOM Interactive

Jeremy Krantz (@JeremyKrantz)

Jeremy Krantz has worked both in-house and at agencies on all kinds of verticals and both for B2B and B2C. With more than a decade of experience under his belt, he’s successfully lead teams and managed lead-gen efforts including on some of the biggest accounts in the country. He truly lives and breathes search engine marketing and even dabbles in SEO, and loves to stay abreast of the latest features, changes, and betas.

When not working, Jeremy enjoys spending quality time with his young daughter and wife as well as traveling and collecting and drinking all things craft beer. You can connect with Jeremy via Twitter.

Aaron Levy (@bigalittlea)

Melissa Mackey (@Mel66)

Michelle Morgan (@michellemsem)

James Svoboda (@realicity)

Matt Umbro (@matt_umbro)

Matt is the Associate Director of Search at Hanapin Marketing and has been in the PPC industry since 2007. He works and collaborates with clients across several industries to attain better ROIs, improved lead generation, and increased brand awareness. He writes about paid search and leadership tactics for Search Engine Land, Marketing Land, PPC Hero, and Stukent.

He is also the founder of #PPCChat, a weekly Twitter chat where industry specialists discuss various PPC topics.

Kirk Williams (@PPCkirk)

Kirk is the owner of ZATO PPC Marketing, his Paid Search micro-agency of experts, and has been working in Digital Marketing since 2009. He has been named one of the Top 25 Most Influential PPCers in the world by PPC Hero the past 3 years, and is known for his Ecommerce PPC articles across various industry publications.

He is one of the revolving hosts of the weekly #PPCChat on Twitter, as well as an avid conference speaker presenting on all things Paid Search (especially Shopping Ads). Kirk currently resides in Billings, MT with his wife, 5 children, books, and little sleep.