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Chat Recaps

What We Are Thankful for in PPC – November 22, 2022
ICYMI – Great PPC Posts You May Have Missed This Week – November 18, 2022
Managing PPC When Tech is Melting Down – November 15, 2022
ICYMI – Great PPC Posts You May Have Missed This Week – November 11, 2022
Ecommerce for the Holidays 2022 with guest host Duane Brown – November 8, 2022

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Corey Koehler 💡 @coreykmedia ·

16m

Not long ago even the mention of the "B" word would've been heresy.

But today, broad match is more than viable and even critical to success in some situations.

Check what Alfred have to say about them...

#ppcchat #googleads #marketingtwitter

Alfred Simon @AlfredSimon

Broad match is liked and hated at the same time.
While it works at most ecom clients, lead gen is different. You can make it work for lead gen, but some additional steps are needed.

Take a look at this 🧵

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Corey Koehler 💡 @coreykmedia ·

34m

Question for #ppcchat and #googleads managers...

Assuming you have enough data to switch to a "Target" Bidding Strategy Type.

When you are running "lead-generation" search campaigns which Targeted Bidding Strategy are you going to use?

🤔

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Esper Inbound @esperinbound ·

1h

Twitter has launched 3 new ad targeting options
https://buff.ly/3XEfrjq
#ppcchat #esperfeed

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