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Chat Recaps

What to Expect from Google Ads in 2022 – January 18, 2022
Everything You Need To Know About The Google Ads Expert Series – Welcome to 2022
ICYMI – Great PPC Posts You May Have Missed This Week – January 14, 2022
Who Should You Even Be Targeting In Ads? – January 11, 2022
ICYMI – Great PPC Posts You May Have Missed This Week – January 7, 2022

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Greg @PPCGreg·

"Responsive Search Ads have better auction-time Quality Score, so they help you qualify for more auctions. They also boost ad rank and give you access to entirely new search terms (and impressions)." #ppcchat

Ashwin@TheCopyTrail

@PayPerMitch Another cool thing about auctions: If you test an RSA against the ETAs in ad groups with the highest volumes, the RSA qualifies for WAY more auctions and gets more imps + clicks.

In our study of 4k accounts, it was over 70% for both: https://www.optmyzr.com/blog/optmyzr-study-responsive-search-ad-performance/

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Kirk Williams 🚴@PPCKirk·

@tevenall @NeptuneMoon As they steal return users back and forth 😆

Ads: Our ROAS is great this month!
Email: Our ROAS is down.

Next Month:

Ads: Our ROAS is down.
Email: OUR ROAS IS GREAT THIS MONTH.

Next Month:

Ads: OUR ROAS IS GR... (you get the picture 😆) #ppcchat

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Julie F Bacchini @NeptuneMoon·

Join me tomorrow right here on Twitter Spaces for the audio version of PPC Chat. We will be continuing our discussion on "What to Expect from Google Ads in 2022".

Thursday, January 20th @ 12:00 PM EST

https://twitter.com/i/spaces/1jMJgelWZLkKL

#PPCchat #ppc #MarketingTwitter

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