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Chat Recaps

Client & Stakeholder Communication – June 12, 2021
Ethics in PPC – June 8, 2021
GML Questions with Ginny Marvin of Google Ads – June 1, 2021
Google Marketing Live 2021 Resources
Predictions for Google Marketing Livestream Announcements – May 25, 2021

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Crystal @Pistol_Crystal·

I don't know why I'm so surprised by the new iOS15 features & its impact on email marketing. I think I just thought iOS14 was disruptive enough, it couldn't get harder, could it!?! #iwaswrong #theanswerisyes #ihateios14and15 #ppcchat #emailmarketing #fbads

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Ryan Nadeau @dealership·

If anyone is able to convince me that paid social can drive efficient growth in B2B SaaS I will pay them/their agency to prove it. #utahdmc #ppcchat

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Navah Hopkins @navahf·

Once again @GinnyMarvin/@adsliaison saves the day with clear and easy to understand info!

Keywords need exact match impressions to maintain a quality score.

It's still the most overrated metric though <_<
#ppcchat #ppc #google

Ginny Marvin@GinnyMarvin

@robert_brady @GoogleAds @bgtheory @bigalittlea @michellemsem @Hoffman8 @navahf @TheMarketingAnu @MarkIrvine89 @beyondthepaid Hey Robert, This can happen when keywords don't have enough exact match impressions.

Additionally, keywords need recent exact match impressions to maintain a Quality Score and may turn back to null when there isn't enough recent traffic.

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