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PPCChat

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Melissa Mackey

I’ve been doing PPC since the dawn of Adwords (now Google Ads) in 2002.  I’m currently Search Supervisor at gyro, Dentsu Aegis Network's Global B2B Flagship Agency. Prior to working at gyro, I’ve done paid search and paid social in various agency and in-house settings. I also love strategy development and am happy to talk about how to think strategically. While all of my current clients are in the B2B space, I’ve also done e-commerce, B2C, and traditional marketing, going back to my days in traditional media sales. I’m interested in mentoring those from underrepresented communities in our industry. I’m...

 Agency, B2B, Paid Search, Paid Social, Professional Speaker /  United States / 310 views

Julie Friedman Bacchini

I have been working in paid search since literally the beginning. I have a background in marketing and graphic/web design and search engine optimization, prior to focusing my work primarily on paid search over 10 years ago. I am a consultant and have had many different types of working relationships over the years - being both a manager of other contracting consultants as well as working directly for clients and through other agencies. I work in both paid search and paid social currently. I have worked with both B2B and B2C clients over the years and more recently have worked...

 20+ years, Analytics & GTM, B2B, B2C, Campaign Management, Client Service, Consultant, Digital Strategy, Paid Search, Paid Social, PPC Team Management, Professional Speaker /  United States / 230 views

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Chat Recaps

  • ICYMI – Great PPC Posts You May Have Missed This Week – July 1, 2022
  • Bye Bye ETAs & Hello to the RSA Only Era in Google Ads – June 28, 2022
  • Your GML 2022 Questions – Answered by Ginny Marvin of Google Ads
  • ICYMI – Great PPC Posts You May Have Missed This Week – June 17, 2022
  • Setting & Managing Expectations in This New Age of PPC – June 14, 2022

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laurenturow Lauren Turow @laurenturow ·
13h

Need ANY tips on #PPC? The #PPCChat is the place to BE. Oh, AND they have the amazing feature of having someone recap the chat in written AND podcast form, so you never miss the action. Learn more: https://bit.ly/3A5WY3x @Matt_Umbro @NeptuneMoon #AI #boss

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neptunemoon Julie F Bacchini @neptunemoon ·
22h

Yikes!
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Craig Silverman @CraigSilverman

NEW: Google was sharing user data with a sanctioned state-owned Russian ad company until we alerted Google last wk. The shared data may have included sensitive location info and mobile IDs of people in Ukraine. Based on research by @kfranasz. Story & 🧵 https://www.propublica.org/article/google-russia-rutarget-sberbank-sanctions-ukraine

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neptunemoon Julie F Bacchini @neptunemoon ·
22h

Celebrating 23 years of doing my own thing today!

If you're thinking about taking the leap to go out on your own - you can do it! If you need support or have questions about it, you can always reach out to me.

#PPCChat

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