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Melissa Mackey

I’ve been doing PPC since the dawn of Adwords (now Google Ads) in 2002.  I’m currently Search Supervisor at gyro, Dentsu Aegis Network's Global B2B Flagship Agency. Prior to working at gyro, I’ve done paid search and paid social in various agency and in-house settings. I also love strategy development and am happy to talk about how to think strategically. While all of my current clients are in the B2B space, I’ve also done e-commerce, B2C, and traditional marketing, going back to my days in traditional media sales. I’m interested in mentoring those from underrepresented communities in our industry. I’m...

 Agency, B2B, Paid Search, Paid Social, Professional Speaker /  United States / 470 views

Julie Friedman Bacchini

I have been working in paid search since literally the beginning. I have a background in marketing and graphic/web design and search engine optimization, prior to focusing my work primarily on paid search over 10 years ago. I am a consultant and have had many different types of working relationships over the years - being both a manager of other contracting consultants as well as working directly for clients and through other agencies. I work in both paid search and paid social currently. I have worked with both B2B and B2C clients over the years and more recently have worked...

 20+ years, Analytics & GTM, B2B, B2C, Campaign Management, Client Service, Consultant, Digital Strategy, Paid Search, Paid Social, PPC Team Management, Professional Speaker /  United States / 314 views

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Chat Recaps

  • ICYMI – Great PPC Posts You May Have Missed This Week – March 24, 2023
  • Staying Ahead of the Curve in PPC in 2023 – March 21, 2023
  • ICYMI – Great PPC Posts You May Have Missed This Week – March 17, 2023
  • Wrangling Peformance Max with Guest Co-host Menachem Ani – March 14, 2023
  • ICYMI – Great PPC Posts You May Have Missed This Week – March 10, 2023

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ppckirk Kirk Williams @ppckirk ·
34m

Going to record a podcast today with @Ben__Kruger digging into "Improving the Google Rep + Advertiser Relationships". What questions should I ask, or things should I bring up #ppcchat?

(We'll hit the normal things discussed on Twitter but I don't want to miss any ponderings)

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esperinbound Esper Inbound @esperinbound ·
35m

5 must-know Reddit Ads tactics for B2B marketers
https://buff.ly/3KgNl9b
#ppcchat #esperfeed

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optmyzr Optmyzr @optmyzr ·
47m

We got a special host for a special PPC Town Hall in @navahf this time.

Join her, @motokohunt, @runnerkik, & @andreacruz92 on PPC Town Hall in 1 hour: https://www.youtube.com/watch?v=lACqzQxFAJA

#ppcchat

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