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PPCChat

The Official Home of the Twitter Chat

Resources

COVID-19 Resources & Tools

General

  • Tinuiti’s Covid Fallout Report (updated weekly)
  • EAnalytica’s COVID -19 Trend Analysis (get specific data points from your Google Analytics analyzed relative to COVID-19)
  • Clix Marketing’s Roundup of Covid-19 Posts and Information

Google Ads

  • Google Ads Advertising Credit for Small & Medium Business Program
    NOTE: Must have been an advertiser since January 2019 to qualify, among other criteria.
  • Trending Search Terms script
  • Script comparing search behavior before and during the COVID crisis
  • Script annotating when different government actions came into effect during the COVID crisis
  • Script which detects COVID activities at the local level

Facebook

  • Facebook COVID-19 Small Business Grant Program
    NOTE: The geographic locations that qualify are very limited in this program.
  • Adapting Your Measurement Strategy During COVID-19
  • Unicorn Ads – View the FB/IG ads from the top 1,000 Shopify Stores (that run online ads)

Microsoft Advertising

  • Microsoft Advertising COVID-19 insights and resources for advertisers (updated weekly)

 


General Resources

  • Zip Code Demographic Research Tool
  • Character Counting Tool
  • Ahrefs Webmaster Tools

Learning PPC

  • How Do I Learn PPC? A list of free courses, books, blogs and communities (compiled by Zato PPC Marketing)

Google Ads

  • Adcessible Free Google Ads Tools (including one for query data)
  • Script to see impact of Google Ads’ loss of query data
  • Seer Interactive’s Google Display Network Placement Exclusion List
  • Karooya Expanded Text Ad Preview Tool
  • Google Ads Auto Applied Recommendation Dashboard

Google Shopping

  • Google Merchant Center Export Tool

Facebook

  • Getting Access to Business & Ads Manager

Google Analytics 4

  • Google Ads How To Set Up A GA4 Property Documentation
  • Krista Seiden’s “Hello to GA4” post
  • Krista Seiden’s “GA4’s Data Deletion Feature” post
  • Brainlabs Everything About GA4 post
  • Simo Ahava’s GA 4 Implementation Guide
  • Google Ads Documentation for Setting Up Events In GA4
  • Creating Custom Conversions in GA4
  • CXL’s Google Analytics 4 Course

Primary Sidebar

Chat Recaps

  • 2021 PPC Strategy – January 5, 2021
  • PPC Wish List For 2021 – December 22, 2020
  • Google Data Studio – December 15, 2020
  • Landing Pages & CRO for PPC – December 8, 2020
  • Where Is Google Ads Headed? – December 1, 2020

Suggest A Topic

Have an idea for a chat topic? Submit it here!

Follow #ppcchat On Twitter

#ppcchat

TomaszMortimerTomasz Mortimer@TomaszMortimer·
40m

On the lookout for a native English speaking freelance publisher who's au fait with Wordpress, #SEO best practice, with knowledge of the #PPC and digital marketing industry

DM me for details, shares appreciated #ppcchat

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DaveHattonDave Hatton@DaveHatton·
1h

PPC reminder - In case you missed it, Gmail campaigns are changing later this year. From July 1st you will need to set them up via Discovery campaigns... #ppc #ppcchat #google #googleads

Reply on Twitter 1351920905463672833Retweet on Twitter 1351920905463672833Like on Twitter 1351920905463672833Twitter 1351920905463672833
esperinboundEsper Inbound@esperinbound·
2h

A Low-Tech Content Calendar to Plan, Organize, and Share Your Ideas
https://buff.ly/2M7g3xI
#ppcchat #esperfeed

Reply on Twitter 1351906693513420802Retweet on Twitter 1351906693513420802Like on Twitter 1351906693513420802Twitter 1351906693513420802
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