Main Categories
- Ad Platform Help Centers
- Ad Platform Resources
- PPC Acronyms
- Google Analytics 4 Resources
- Privacy and Cookieless Resources
- Podcasts You Might Like
General Resources
- Zip Code Demographic Research Tool
- Character Counting Tool
- Ahrefs Webmaster Tools
- I Search From – tool to simulate searches from any location
- Adalysis Free PPC Audit tool
- Keyword Misspelling Generator
- Take Some Risk’s DTC Brand Index
Learning PPC
COVID-19 Resources & Tools
General
- Tinuiti’s Covid Fallout Report (updated weekly)
- EAnalytica’s COVID -19 Trend Analysis (get specific data points from your Google Analytics analyzed relative to COVID-19)
- Clix Marketing’s Roundup of Covid-19 Posts and Information
Google Ads
- Trending Search Terms script
- Script comparing search behavior before and during the COVID crisis
- Script annotating when different government actions came into effect during the COVID crisis
- Script which detects COVID activities at the local level
- Facebook COVID-19 Small Business Grant Program
NOTE: The geographic locations that qualify are very limited in this program. - Adapting Your Measurement Strategy During COVID-19
Microsoft Advertising