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COVID-19 Resources & Tools
General
- Tinuiti’s Covid Fallout Report (updated weekly)
- EAnalytica’s COVID -19 Trend Analysis (get specific data points from your Google Analytics analyzed relative to COVID-19)
- Clix Marketing’s Roundup of Covid-19 Posts and Information
Google Ads
- Google Ads Advertising Credit for Small & Medium Business Program
NOTE: Must have been an advertiser since January 2019 to qualify, among other criteria. - Trending Search Terms script
- Script comparing search behavior before and during the COVID crisis
- Script annotating when different government actions came into effect during the COVID crisis
- Script which detects COVID activities at the local level
- Facebook COVID-19 Small Business Grant Program
NOTE: The geographic locations that qualify are very limited in this program. - Adapting Your Measurement Strategy During COVID-19
- Unicorn Ads – View the FB/IG ads from the top 1,000 Shopify Stores (that run online ads)
Microsoft Advertising
General Resources
- Zip Code Demographic Research Tool
- Character Counting Tool
- Ahrefs Webmaster Tools
- I Search From – tool to simulate searches from any location
- Adalysis Free PPC Audit tool
- Keyword Misspelling Generator
- Take Some Risk’s DTC Brand Index
Learning PPC