Resources

COVID-19 Resources & Tools

General

• Tinuiti’s Covid Fallout Report (updated weekly)
• EAnalytica’s COVID -19 Trend Analysis (get specific data points from your Google Analytics analyzed relative to COVID-19)
• Clix Marketing’s Roundup of Covid-19 Posts and Information

Google Ads

• Google Ads Advertising Credit for Small & Medium Business Program
  NOTE: Must have been an advertiser since January 2019 to qualify, among other criteria.
• Trending Search Terms script
• Script comparing search behavior before and during the COVID crisis
• Script annotating when different government actions came into effect during the COVID crisis
• Script which detects COVID activities at the local level

Facebook

• Facebook COVID-19 Small Business Grant Program
  NOTE: The geographic locations that qualify are very limited in this program.
• Adapting Your Measurement Strategy During COVID-19

Microsoft Advertising

• Microsoft Advertising COVID-19 insights and resources for advertisers (updated weekly)

 

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General Resources

• Zip Code Demographic Research Tool
• Character Counting Tool

Google Ads

• Seer Interactive’s Google Display Network Placement Exclusion List
• Karooya Expanded Text Ad Preview Tool

Google Shopping

• Google Merchant Center Export Tool