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PPCChat

The Official Home of the Twitter Chat

Resources

COVID-19 Resources & Tools

General

  • Tinuiti’s Covid Fallout Report (updated weekly)
  • EAnalytica’s COVID -19 Trend Analysis (get specific data points from your Google Analytics analyzed relative to COVID-19)
  • Clix Marketing’s Roundup of Covid-19 Posts and Information

Google Ads

  • Google Ads Advertising Credit for Small & Medium Business Program
    NOTE: Must have been an advertiser since January 2019 to qualify, among other criteria.
  • Trending Search Terms script
  • Script comparing search behavior before and during the COVID crisis
  • Script annotating when different government actions came into effect during the COVID crisis
  • Script which detects COVID activities at the local level

Facebook

  • Facebook COVID-19 Small Business Grant Program
    NOTE: The geographic locations that qualify are very limited in this program.
  • Adapting Your Measurement Strategy During COVID-19
  • Unicorn Ads – View the FB/IG ads from the top 1,000 Shopify Stores (that run online ads)

Microsoft Advertising

  • Microsoft Advertising COVID-19 insights and resources for advertisers (updated weekly)

 


General Resources

  • Zip Code Demographic Research Tool
  • Character Counting Tool
  • Ahrefs Webmaster Tools

Learning PPC

  • How Do I Learn PPC? A list of free courses, books, blogs and communities (compiled by Zato PPC Marketing)

Google Ads

  • Adcessible Free Google Ads Tools (including one for query data)
  • Script to see impact of Google Ads’ loss of query data
  • Seer Interactive’s Google Display Network Placement Exclusion List
  • Karooya Expanded Text Ad Preview Tool
  • Google Ads Auto Applied Recommendation Dashboard

Google Shopping

  • Google Merchant Center Export Tool
  • Retail Owner’s Guide to Google Shopping Ads (from Zato)

Facebook

  • Getting Access to Business & Ads Manager
  • Verifying Your Domain
  • 9 Steps to Take Before Advertising on Facebook/Instagram (from Akvertise)
  • How to Contact Facebook

Google Analytics 4

  • Google Ads How To Set Up A GA4 Property Documentation
  • Krista Seiden’s “Hello to GA4” post
  • Krista Seiden’s “GA4’s Data Deletion Feature” post
  • Brainlabs Everything About GA4 post
  • Simo Ahava’s GA 4 Implementation Guide
  • Google Ads Documentation for Setting Up Events In GA4
  • Creating Custom Conversions in GA4
  • CXL’s Google Analytics 4 Course

Privacy & Tracking

  • The Future of the Web (from Tinuiti)

Primary Sidebar

Suggest A Topic

Have an idea for a chat topic?

Submit it here!

Chat Recaps

  • ICYMI – Great PPC Posts You May Have Missed This Week – May 20, 2022
  • Breaking into PPC Speaking – May 17, 2022
  • ICYMI – Great PPC Posts You May Have Missed This Week – May 13, 2022
  • Messy Match Types & Account Structure – May 10, 2022
  • ICYMI – Great PPC Posts You May Have Missed This Week – May 6, 2022

PPC Town Hall by Optmyzr Ad

Follow #ppcchat On Twitter

#ppcchat

JonKaganJon Kagan@JonKagan·
2h

Anyone else from the #ppcchat family going to #googlemarketinglive in person? #gml

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getppcexpoPPCexpo@getppcexpo·
6h

#Blogpost ▶️ Closed-Loop Reporting: 7 Reasons Why it is the Best Fit for your #PPC Team

#GoogleAds #PayPerClick #PPCchat #MarketingTwitter

Learn in Detail 👇
https://bit.ly/3wgNans

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alecsmithadsAlec Smith@alecsmithads·
13h

First time putting #instagramads in market for a music artist since leaving the team of the @ArisTake Academy Streaming & IG Growth course last year. Excited to see data come in from the current ads landscape for musicians! #ppcchat #ppc #musicmarketing #aristake

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