COVID-19 Resources & Tools
General
- Tinuiti’s Covid Fallout Report (updated weekly)
- EAnalytica’s COVID -19 Trend Analysis (get specific data points from your Google Analytics analyzed relative to COVID-19)
- Clix Marketing’s Roundup of Covid-19 Posts and Information
Google Ads
- Google Ads Advertising Credit for Small & Medium Business Program
NOTE: Must have been an advertiser since January 2019 to qualify, among other criteria. - Trending Search Terms script
- Script comparing search behavior before and during the COVID crisis
- Script annotating when different government actions came into effect during the COVID crisis
- Script which detects COVID activities at the local level
- Facebook COVID-19 Small Business Grant Program
NOTE: The geographic locations that qualify are very limited in this program. - Adapting Your Measurement Strategy During COVID-19
Microsoft Advertising
General Resources
Google Ads
- Adcessible Free Google Ads Tools (including one for query data)
- Script to see impact of Google Ads’ loss of query data
- Seer Interactive’s Google Display Network Placement Exclusion List
- Karooya Expanded Text Ad Preview Tool
Google Shopping