COVID-19 Resources & Tools
General
- Tinuiti’s Covid Fallout Report (updated weekly)
- EAnalytica’s COVID -19 Trend Analysis (get specific data points from your Google Analytics analyzed relative to COVID-19)
- Clix Marketing’s Roundup of Covid-19 Posts and Information
Google Ads
- Google Ads Advertising Credit for Small & Medium Business Program
NOTE: Must have been an advertiser since January 2019 to qualify, among other criteria. - Trending Search Terms script
- Script comparing search behavior before and during the COVID crisis
- Script annotating when different government actions came into effect during the COVID crisis
- Script which detects COVID activities at the local level
- Facebook COVID-19 Small Business Grant Program
NOTE: The geographic locations that qualify are very limited in this program. - Adapting Your Measurement Strategy During COVID-19
- Unicorn Ads – View the FB/IG ads from the top 1,000 Shopify Stores (that run online ads)
Microsoft Advertising
General Resources
Learning PPC
Google Ads
- Adcessible Free Google Ads Tools (including one for query data)
- Script to see impact of Google Ads’ loss of query data
- Seer Interactive’s Google Display Network Placement Exclusion List
- Karooya Expanded Text Ad Preview Tool
- Google Ads Auto Applied Recommendation Dashboard
Google Shopping
- Getting Access to Business & Ads Manager
- Verifying Your Domain
- 9 Steps to Take Before Advertising on Facebook/Instagram (from Akvertise)
Google Analytics 4
- Google Ads How To Set Up A GA4 Property Documentation
- Krista Seiden’s “Hello to GA4” post
- Krista Seiden’s “GA4’s Data Deletion Feature” post
- Brainlabs Everything About GA4 post
- Simo Ahava’s GA 4 Implementation Guide
- Google Ads Documentation for Setting Up Events In GA4
- Creating Custom Conversions in GA4
- CXL’s Google Analytics 4 Course
Privacy & Tracking