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PPCChat

The Official Home of the Twitter Chat

Privacy & Cookieless Resources

Big changes are coming to the way platforms and web sites collect and utilize user data! Check this page for the latest information on what is happening with regard to Apple’s ATT and the general end of cookies for user activity tracking!

General

  • The “Death of the Cookie” Can Be Good for Advertisers, but the Time to Level Up is Now (Merkle – April 5, 2021)
  • So Long, Third Party Advertising? (Unbounce – March 30, 2021)
  • Retiring Third Party Cookies – Stop Panicking and Start Planning (Digital Context Next – March 17, 2021)
  • What Will Happen to The Marketing Industry After Third-Party Cookies Are Eliminated? (Hacker News – March 10, 2021)
  • 3 Reasons to be Excited About a Cookieless World (Justuno Blog – March 5, 2021)
  • Cookieless Marketing: How Account Directors Can Be Part of the Solution (PPC Hero Blog – March 1, 2021)

Hubs of Information

  • Justuno’s On-Demand Privacy Webinar Series for 2021 (Ongoing – there are multiple webinars on this page)
  • Tinuit Future of the Web Hub (Ongoing – houses blog posts on this topic)

Google

March 2021

  • Google Answers Advertisers’ Burning Questions About FLoC (Search Engine Journal – March 17, 2021)
  • Five Things We Know About Google’s Ad Changes After Cookies (Wall Street Journal – March 16, 2021)
  • FLoC is coming — Here’s what we know so far (Search Engineland – March 15, 2021)
  • Breaking Down Google’s Privacy Update: Cross-Site Tracking (WPromote Blog – March 4, 2021)

  • Google’s Announcement About Not Creating Cookie Replacement (Google Blog – March 3, 2021)
  • Google to Stop Selling Ads Based on Your Specific Web Browsing (Wall Street Journal – March 3, 2021)
  • Google’s Message To The Ad Industry: We Won’t Build Our Own Third-Party Cookie Alternatives (And We Don’t Want You To Either) (AdExchanger – March 3, 2021)
  • Google says goodbye to individual user tracking (Axios – March 3, 2021)
  • Google’s FLoC is a Terrible Idea (Electronic Frontier Foundation – March 3, 2021)
  • Google Will Not Track Users After Replacing Third-Party Cookies (Search Engine Journal – March 3, 2021)
  • Kirk Williams Hilariously Explains FLoCs (video)

Apple’s ATT

March 2021

  • Chinese apps test bypass for Apple’s App Tracking Transparency (Apple Insider – March 16, 2021)
  • Apple’s IOS 14 Is Causing Major Changes To How Facebook Does Measurement (AdExchanger – March 15, 2021)
  • Preparing ecommerce campaigns to the Apple and Facebook changes (Fixel Blog – March 4, 2021)
  • iOS 14, Privacy, and the Future of Digital Advertising (Mobile Dev Memo – March 1, 2021)

February 2021

  • What Advertisers Need to Know About Apple’s & Facebook’s Changes (PPC Hero Blog – February 15, 2021)
  • Facebook Advertising FAQs: iOS14, CAPI, Facebook Sales Channel App, and Apple’s ATT App Protocol (Foxwell Digital Blog – February 11, 2021)
  • What’s Working (and what’s not) in a Post-iOS14 World (Foxwell Digital Blog – February 11, 2021)
  • Facebook prompt will encourage ad tracking opt-in ahead of Apple’s privacy push (The Verge – February 1, 2021)

January 2021

  • Apple Developers Details About How Apps Will Need to Comply Starting with iOS 14.5
  • How Apple’s iOS 14 Release May Affect Your Facebook Ads and Reporting (From Facebook)
  • Facebook Advertisers Brace for iOS 14 Tracking Prompt Fallout (Search Engine Journal – January 11, 2021)

Older Posts

  • The Impact of Apple’s iOS 14 on Digital Marketing (WPromote Blog – September 2, 2020)

Primary Sidebar

Chat Recaps

  • Getting The Most From Your Query Data – With Sonika Chandra of Seer Interactive – April 6, 2021
  • Shopping Ads in 2021 with Kirk Williams – March 30, 3031
  • All Things Microsoft Advertising with John Lee – March 23, 2021
  • Automation – Learning To Work With The Inevitable – March 16, 2021
  • PPC In A Cookieless World – March 9, 2021

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Follow #ppcchat On Twitter

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runnerkikSarah Stemen@runnerkik·
2h

Amazing but busy week - hope everyone is doing well going into the weekend #ppcchat #MarketingTwitter

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lchasselchasse@lchasse·
9h

I love @GoogleAds emailing everyone on accounts when they see an MCC account manages the accounts. This way I can not only have one person emailing/calling me, but 2-3 on each account.

When managing 30+ Google accounts, that is a lot of extra communication. /sigh

#ppcchat

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beyondthepaidMelissa L Mackey@beyondthepaid·
9h

Google thinks "financial reports" and "financial statements" are the same thing. WRONG

#ppcchat

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