Big changes are coming to the way platforms and web sites collect and utilize user data! Check this page for the latest information on what is happening with regard to Apple’s ATT, Google’s FLoC and the general end of cookies for user activity tracking!
General
- Your Guide to the Third-Party Cookie (Marketing Brew – October 13, 2021)
- What a Cookieless Future Means For Data-Driven Marketing (Salesforce – October 13, 2021)
- What Does It Actually Mean When a Company Says, “We Do Not Sell Your Data”? (The Markup – September 2, 2021)
- Ad Tech Isn’t Dying amid Privacy Changes. It’s Transforming (Street Fight Magazine – August 27, 2021)
- As ad tech firms test ways to connect Google’s FLoC to other data, privacy watchers see fears coming true (Digiday – July 2, 2021)
- User Privacy in a Cookie-less World (a frequently updated document by Yoann Ferrand)
- Google delays Chrome’s cookie-blocking privacy plan by nearly 2 years (CNET – June 24, 2021)
- Apple’s Moves to Tighten Flow of User Data Leave Advertisers Anxious (Wall Street Journal – June 8, 2021)
- What Brands Can Do When the Cookie Crumbles (Street Fight Magazine – June 8, 2021)
- Apple under pressure to close privacy loophole (Wired News – June 7, 2021)
- 4 Tips for Building Your First-Party Data Sets With PPC ( Search Engine Journal – April 14, 2021)
- The “Death of the Cookie” Can Be Good for Advertisers, but the Time to Level Up is Now (Merkle – April 5, 2021)
- So Long, Third Party Advertising? (Unbounce – March 30, 2021)
- Retiring Third Party Cookies – Stop Panicking and Start Planning (Digital Context Next – March 17, 2021)
- What Will Happen to The Marketing Industry After Third-Party Cookies Are Eliminated? (Hacker News – March 10, 2021)
- 3 Reasons to be Excited About a Cookieless World (Justuno Blog – March 5, 2021)
- Cookieless Marketing: How Account Directors Can Be Part of the Solution (PPC Hero Blog – March 1, 2021)
Hubs of Information
- Justuno’s On-Demand Privacy Webinar Series for 2021 (Ongoing – there are multiple webinars on this page)
- Tinuit Future of the Web Hub (Ongoing – houses blog posts on this topic)
- Want to know if you’re being included in FLoCs? Go to amifloced.org and see.
- Google Advertising ID documentation page
- The Privacy Sandbox Timeline (from Google)
August 2021
- Google considers switching FLoC to a topic-based approach, as exec acknowledges cookie replacement has fingerprinting potential (Digiday – August 11, 2021)
July 2021
- What is the Privacy Sandbox and How Can You Prepare? (Google – July 2021)
- Google Releases Privacy Sandbox Timeline (MediaPost – July 24, 2021)
- As ad tech firms test ways to connect Google’s FLoC to other data, privacy watchers see fears coming true (Digiday – July 2, 2021)
June 2021
- Google delays FLoC rollout until 2023 (ARS Technica – June 24, 2021)
- Google pushes back plan to block third-party cookies until 2023 (Search Engineland – June 24, 2021)
- Google delays Chrome’s cookie-blocking privacy plan by nearly 2 years (CNET – June 24, 2021)
- Your top FLoC questions answered: How Google is testing cohorts, what FLoC means for B2B & how it works w/ cross-device browsing (Search Engineland – June 23, 2021)
- Google announces its own version of App Tracking Transparency (Search Engineland – June 7, 2021)
April 2021
- Supporting partners through the rollout of Apple’s new ATT policies (Google – April 26, 2021)
- Google Delays Privacy Sandbox Initiatives, Extends Support for 3rd Party Cookies (Search Engine Journal – June 24, 2021)
- What the FLoC: The Future of Audience Targeting – PPC Town Hall 37 (YouTube video – April 14, 2021)
- Going Beyond FLoC: Why Other Sandbox Proposals Like FLEDGE Are Just As Important (AdExchanger – April 14, 2021)
- What You Need to Know About FLoC, the Ad-Targeting Tech Google Plans to Drop on Us All (Gizmodo – April 13, 2021)
March 2021
- Google Answers Advertisers’ Burning Questions About FLoC (Search Engine Journal – March 17, 2021)
- Five Things We Know About Google’s Ad Changes After Cookies (Wall Street Journal – March 16, 2021)
- FLoC is coming — Here’s what we know so far (Search Engineland – March 15, 2021)
- Breaking Down Google’s Privacy Update: Cross-Site Tracking (WPromote Blog – March 4, 2021)
- Google’s Announcement About Not Creating Cookie Replacement (Google Blog – March 3, 2021)
- Google to Stop Selling Ads Based on Your Specific Web Browsing (Wall Street Journal – March 3, 2021)
- Google’s Message To The Ad Industry: We Won’t Build Our Own Third-Party Cookie Alternatives (And We Don’t Want You To Either) (AdExchanger – March 3, 2021)
- Google says goodbye to individual user tracking (Axios – March 3, 2021)
- Google’s FLoC is a Terrible Idea (Electronic Frontier Foundation – March 3, 2021)
- Google Will Not Track Users After Replacing Third-Party Cookies (Search Engine Journal – March 3, 2021)
- Kirk Williams Hilariously Explains FLoCs (video)
Apple (Privacy & ATT)
Articles Geared Toward Regular People About Apple’s iOS 14.5 & ATT
- How Advertisers are Navigating iOS 14’s Mobile Tracking Changes (Hubspot – September 27, 2021)
- Apple’s Moves to Tighten Flow of User Data Leave Advertisers Anxious (Wall Street Journal – June 8, 2021)
- Apple under pressure to close privacy loophole (Wired News – June 7, 2021)
- Apple releases long-awaited iOS update to restrict tracking by advertisers (CBS News, April 27, 2021)
- The New iOS Update Lets You Stop Ads From Tracking You—So Do It (Wired, April 26, 2021)
- To Be Tracked or Not? Apple Is Now Giving Us the Choice (New York Times, April 26, 2021)
- Why the new iOS update is such a big deal (Vox – Recode, April 26, 2021)
September 2021
- Facebook Advertisers Struggle to Track Sales after Apple Privacy Changes (AdAge, September 7, 2021)
June 2021
- Apple adds welcome privacy features to Mail, Safari – Say goodbye to IP tracking (The Verge – June 7, 2021)
March 2021
- Chinese apps test bypass for Apple’s App Tracking Transparency (Apple Insider – March 16, 2021)
- Apple’s IOS 14 Is Causing Major Changes To How Facebook Does Measurement (AdExchanger – March 15, 2021)
- Preparing ecommerce campaigns to the Apple and Facebook changes (Fixel Blog – March 4, 2021)
- iOS 14, Privacy, and the Future of Digital Advertising (Mobile Dev Memo – March 1, 2021)
January 2021
Older Posts
-
The Impact of Apple’s iOS 14 on Digital Marketing (WPromote Blog – September 2, 2020)
August 2021
- Facebook is rebuilding its ads to know a lot less about you (The Verge – August 11, 2021)
July 2021
- Facebook iOS 14 Update Aftermath: 4 Issues & What To Do About Them (Search Engine Journal – July 28, 2021)
May 2021
- Facebook and Instagram notices in iOS apps tell users tracking helps keep them ‘free of charge’ (The Verge, May 2, 2021)
March 2021
- Apple’s IOS 14 Is Causing Major Changes To How Facebook Does Measurement (AdExchanger – March 15, 2021)
February 2021
- What Advertisers Need to Know About Apple’s & Facebook’s Changes (PPC Hero Blog – February 15, 2021)
- Facebook Advertising FAQs: iOS14, CAPI, Facebook Sales Channel App, and Apple’s ATT App Protocol (Foxwell Digital Blog – February 11, 2021)
- What’s Working (and what’s not) in a Post-iOS14 World (Foxwell Digital Blog – February 11, 2021)
- Facebook prompt will encourage ad tracking opt-in ahead of Apple’s privacy push (The Verge – February 1, 2021)
January 2021
- How Apple’s iOS 14 Release May Affect Your Facebook Ads and Reporting (From Facebook)
- Facebook Advertisers Brace for iOS 14 Tracking Prompt Fallout (Search Engine Journal – January 11, 2021)
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