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PPCChat

The Official Home of the Twitter Chat

PPC Acronyms

We have A LOT of acronyms in PPC!Β  This is an attempt at capturing them all. If you see any we missed, please either Tweet at me (@NeptuneMoon) or send an email to juile@officialppcchat.com so I can add to this list. Special thank you to Anu Adegbola (who is also our podcast recapper) for this idea and for compiling most of these!

  • ACOS – advertising cost of sale
  • AI – artificial intelligence
  • AOV – average order value
  • API – application program interface
  • ATT – app tracking transparency
  • B2B – business to business
  • B2C – business to customers/consumers
  • BB Rotation – buy box rotation (Amazon)
  • BOFU – bottom of funnel
  • BR – bounce rate
  • CAC – customer acquisition cost
  • CAPI – conversion application program interface
  • CCPA – California consumer privacy act
  • COS – cost of sale
  • CPA – cost per acquisition
  • CPC – cost per click
  • CPL – cost per lead
  • CPM – cost per thousand
  • CR – conversion rate
  • CRM – customer relationship management
  • CRO – conversion rate optimization
  • CTA – call to action
  • CTR – click through rate
  • CVR – conversion rate
  • DDA – data driven attribution
  • DM – direct message
  • DSA – dynamic search ads
  • DSP – demand side platform
  • DTC – direct to customer
  • ETA – expanded text ads
  • FAN – Facebook audience network
  • FB – Facebook
  • FBA – fulfillment by Amazon
  • FLoC – federated learning of cohorts
  • FYP – for you page (essentially your home page on TikTok)
  • GA – Google analytics
  • GDN – Google display network
  • GDPR – general data protection regulation
  • GSC – Google search console
  • GTM – Google tag manager
  • HTML – hyper text markup language
  • IG – Instagram
  • IPI – inventory performance index (Amazon)
  • iOS 14 – Apple operations system version set to include app tracking transparency (ATT)
  • JS – javascript
  • LAL – Lookalike (for audiences)
  • LCA – last click attribution
  • LI – LinkedIn
  • LP – landing page
  • LSA – Local search ad
  • LTV – life time value
  • MER – media efficiency ratio
  • ML – machine learning
  • MMM – marketing mix models
  • MOFU – middle of funnel
  • MQL – marketing qualified leads
  • MSA – Microsoft advertising
  • MSAN – Microsoft audience network
  • MSN – Microsoft network
  • MTA – multi-touch attribution
  • OCI – offline conversion import
  • PIM – product information management
  • POAS – profit on ad spend
  • PPC – pay per click
  • PV – page view
  • ROAS – return on ad spend
  • ROI – return on investment
  • RDA – responsive display ads
  • RSA – responsive search ads
  • SEM – search engine marketing
  • SEO – search engine optimization
  • SERP – search engine results page
  • SKAG – single keyword ad group
  • SM – social media
  • SMM – social media marketing/manager
  • SMO – social media optimization
  • SOV – share of voice
  • SQL – sales qualified leads
  • SSC – smart shopping campaigns
  • SSP – supply side platform
  • STAG – single theme ad groups
  • TACoS – total advertising cost of sale
  • TCPA – target cost per acquisition
  • TOFU – top of funnel
  • TOS – time on site
  • TROAS – target return on ad spend
  • UGC – user generated content
  • VOC – voice of the customer
  • VPC – value per click
  • YT – YouTube

For a social media advertising specific acronym guide, see this one from Akvertise.

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Chat Recaps

  • Google Analytics 4 – Dealing with the Inevitable – August 16, 2022
  • ICYMI – Great PPC Posts You May Have Missed This Week – August 12, 2022
  • It’s Not You, It’s Google Ads – August 9, 2022
  • ICYMI – Great PPC Posts You May Have Missed This Week – August 5, 2022
  • Things I Wish I Knew When I Started In PPC – August 2, 2022

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#ppcchat

amyowings1 Amy Owings (she/her) @amyowings1 ·
29m

#ppcchat #marketingtwitter Hey all,my client sells building supplies. They ship via Freight (LTL) but Merchant Center doesn't recognize that as a carrier. Only other options for shipping rates are a fixed rate or % of the product price. Anyone know how to make MC accept Freight?

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menachemani π™ΌπšŽπš—πšŠπšŒπš‘πšŽπš– π™°πš—πš’ Ⓜ️ Google Ads πŸ“ˆ @menachemani ·
40m

#ppcchat

JH Scherck @JHTScherck

This is going to, maybe, at best, impact AI generated gibberish.

Remember that Google isn't trying to tell us how to prepare for changes, they are playing a public relations game after the results have been routinely criticized by consumers.
https://blog.google/products/search/more-content-by-people-for-people-in-search/

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robbettis Rob Bettis @robbettis ·
1h

Trying to post a client’s reel as an ad. The Reel is flagged for having tagged products (which is stupid anyways), but there aren’t any tagged products in the Reel.

Anyone else seeing this? Could it have something to do with copyrighted music, & it’s just a bad label?
#ppcchat

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