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PPCChat

The Official Home of the Twitter Chat

PPC Acronyms

We have A LOT of acronyms in PPC!  This is an attempt at capturing them all. If you see any we missed, please either Tweet at me (@NeptuneMoon) or send an email to juile@officialppcchat.com so I can add to this list. Special thank you to Anu Adegbola (who is also our podcast recapper) for this idea and for compiling most of these!

  • AAR – auto applied recommendations
  • ACOS – advertising cost of sale
  • AI – artificial intelligence
  • AOV – average order value
  • API – application program interface
  • ATT – app tracking transparency
  • B2B – business to business
  • B2C – business to customers/consumers
  • BB Rotation – buy box rotation (Amazon)
  • BOFU – bottom of funnel
  • BR – bounce rate
  • CAC – customer acquisition cost
  • CAPI – conversion application program interface
  • CCPA – California consumer privacy act
  • COS – cost of sale
  • CPA – cost per acquisition
  • CPC – cost per click
  • CPL – cost per lead
  • CPM – cost per thousand
  • CPNU – cost per new user to the website
  • CPS – cost per session
  • CR – conversion rate
  • CRM – customer relationship management
  • CRO – conversion rate optimization
  • CTA – call to action
  • CTR – click through rate
  • CVR – conversion rate
  • DDA – data driven attribution
  • DM – direct message
  • DSA – dynamic search ads
  • DSP – demand side platform
  • DTC – direct to customer
  • ETA – expanded text ads
  • FAN – Facebook audience network
  • FB – Facebook
  • FBA – fulfillment by Amazon
  • FLoC – federated learning of cohorts
  • FYP – for you page (essentially your home page on TikTok)
  • GA – Google analytics
  • GDN – Google display network
  • GDPR – general data protection regulation
  • GSC – Google search console
  • GTM – Google tag manager
  • HTML – hyper text markup language
  • IG – Instagram
  • IPI – inventory performance index (Amazon)
  • iOS 14 – Apple operations system version set to include app tracking transparency (ATT)
  • JS – javascript
  • LAL – Lookalike (for audiences)
  • LCA – last click attribution
  • LI – LinkedIn
  • LP – landing page
  • LSA – Local search ad
  • LTV – life time value
  • MER – media efficiency ratio
  • ML – machine learning
  • MMM – marketing mix models
  • MOFU – middle of funnel
  • MQL – marketing qualified leads
  • MSA – Microsoft advertising
  • MSAN – Microsoft audience network
  • MSN – Microsoft network
  • MTA – multi-touch attribution
  • OCI – offline conversion import
  • PIM – product information management
  • POAS – profit on ad spend
  • PPC – pay per click
  • PV – page view
  • Q5 – the time period from December 25 – December 31
  • ROAS – return on ad spend
  • ROI – return on investment
  • RDA – responsive display ads
  • RPNU – revenue per new user
  • RPU – revenue per user
  • RSA – responsive search ads
  • SEM – search engine marketing
  • SEO – search engine optimization
  • SERP – search engine results page
  • SKAG – single keyword ad group
  • SM – social media
  • SMM – social media marketing/manager
  • SMO – social media optimization
  • SOV – share of voice
  • SQL – sales qualified leads
  • SSC – smart shopping campaigns
  • SSP – supply side platform
  • STAG – single theme ad groups
  • TACoS – total advertising cost of sale
  • TCPA – target cost per acquisition
  • TOFU – top of funnel
  • TOS – time on site
  • TROAS – target return on ad spend
  • UGC – user generated content
  • VOC – voice of the customer
  • VPC – value per click
  • YT – YouTube

For a social media advertising specific acronym guide, see this one from Akvertise.

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Chat Recaps

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Follow #ppcchat On Twitter

#ppcchat

colarosa_ Alessandro Colarossi @colarosa_ ·
3h

Attention shopify store owners and agencies who help those with shopify -- this is a fantastic resource: https://analyzify.app/shopify-google-analytics/ga4

Great job @analyzify

#ppcchat #ppc #shopify #googleads #GA4

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mikeryanretail Mike Ryan @mikeryanretail ·
6h

Just for fun, here’s an article I wrote over four years ago
#PPCchat

https://smarter-ecommerce.com/blog/en/google-shopping/beyond-click-metrics/

Reply on Twitter 1619426164417904642 Retweet on Twitter 1619426164417904642 Like on Twitter 1619426164417904642 Twitter 1619426164417904642
cthompsonatl Chris Thompson @cthompsonatl ·
6h

Here is a closer look at the benefits of a Performance Max campaign and how it can help your business grow.
#SEM #PPCChat #DigitalMarketing

https://christhompson.blog/2023/01/28/performance-max-campaigns-what-you-need-to-know/

Reply on Twitter 1619421619423936512 Retweet on Twitter 1619421619423936512 Like on Twitter 1619421619423936512 Twitter 1619421619423936512
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