We have A LOT of acronyms in PPC! This is an attempt at capturing them all. If you see any we missed, please either Tweet at me (@NeptuneMoon) or send an email to juile@officialppcchat.com so I can add to this list. Special thank you to Anu Adegbola (who is also our podcast recapper) for this idea and for compiling most of these!
- ACOS – advertising cost of sale
- AI – artificial intelligence
- AOV – average order value
- API – application program interface
- ATT – app tracking transparency
- B2B – business to business
- B2C – business to customers/consumers
- BB Rotation – buy box rotation (Amazon)
- BOFU – bottom of funnel
- BR – bounce rate
- CAC – customer acquisition cost
- CAPI – conversion application program interface
- CCPA – California consumer privacy act
- COS – cost of sale
- CPA – cost per acquisition
- CPC – cost per click
- CPL – cost per lead
- CPM – cost per thousand
- CPNU – cost per new user to the website
- CPS – cost per session
- CR – conversion rate
- CRM – customer relationship management
- CRO – conversion rate optimization
- CTA – call to action
- CTR – click through rate
- CVR – conversion rate
- DDA – data driven attribution
- DM – direct message
- DSA – dynamic search ads
- DSP – demand side platform
- DTC – direct to customer
- ETA – expanded text ads
- FAN – Facebook audience network
- FB – Facebook
- FBA – fulfillment by Amazon
- FLoC – federated learning of cohorts
- FYP – for you page (essentially your home page on TikTok)
- GA – Google analytics
- GDN – Google display network
- GDPR – general data protection regulation
- GSC – Google search console
- GTM – Google tag manager
- HTML – hyper text markup language
- IG – Instagram
- IPI – inventory performance index (Amazon)
- iOS 14 – Apple operations system version set to include app tracking transparency (ATT)
- JS – javascript
- LAL – Lookalike (for audiences)
- LCA – last click attribution
- LI – LinkedIn
- LP – landing page
- LSA – Local search ad
- LTV – life time value
- MER – media efficiency ratio
- ML – machine learning
- MMM – marketing mix models
- MOFU – middle of funnel
- MQL – marketing qualified leads
- MSA – Microsoft advertising
- MSAN – Microsoft audience network
- MSN – Microsoft network
- MTA – multi-touch attribution
- OCI – offline conversion import
- PIM – product information management
- POAS – profit on ad spend
- PPC – pay per click
- PV – page view
- ROAS – return on ad spend
- ROI – return on investment
- RDA – responsive display ads
- RPNU – revenue per new user
- RPU – revenue per user
- RSA – responsive search ads
- SEM – search engine marketing
- SEO – search engine optimization
- SERP – search engine results page
- SKAG – single keyword ad group
- SM – social media
- SMM – social media marketing/manager
- SMO – social media optimization
- SOV – share of voice
- SQL – sales qualified leads
- SSC – smart shopping campaigns
- SSP – supply side platform
- STAG – single theme ad groups
- TACoS – total advertising cost of sale
- TCPA – target cost per acquisition
- TOFU – top of funnel
- TOS – time on site
- TROAS – target return on ad spend
- UGC – user generated content
- VOC – voice of the customer
- VPC – value per click
- YT – YouTube
For a social media advertising specific acronym guide, see this one from Akvertise.