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PPCChat

The Official Home of the Twitter Chat

ICYMI – Great PPC Posts You May Have Missed This Week – April 14, 2023

Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing: France eyeing antitrust action against Apple (Axios) ChatGPT And Generative AI Tools Face Legal Woes Worldwide (Search Engine Journal) How to think about brand exclusions for Performance Max (Search Engine Land) Your 2023 … [Read more...] about ICYMI – Great PPC Posts You May Have Missed This Week – April 14, 2023

What To Do When Ad Performance Is Struggling – April 11, 2023

This week's chat was hosted by Julie Friedman Bacchini and the topic was "What To Do When Ad Performance Is Struggling." Questions Q1: Have you been experiencing any performance dips for the accounts you manage in the last few months? If so, on which platform(s)? And for what industry(ies)? Q2: What, if anything, do you have in place to alert you to performance changes? … [Read more...] about What To Do When Ad Performance Is Struggling – April 11, 2023

ICYMI – Great PPC Posts You May Have Missed This Week – April 7, 2023

Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing: How Apple’s Latest Moves Are Shaping iOS Marketing (Street Fight Magazine) Policy update: Shopping ads policies (Google Merchant Center Help) Meta Provides New Ad Placement Controls to Ensure Brand Safety (Social Media … [Read more...] about ICYMI – Great PPC Posts You May Have Missed This Week – April 7, 2023

ICYMI – Great PPC Posts You May Have Missed This Week – March 31, 2023

ICYMI posts are sponsored by: Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing: Disney Eliminates Its Metaverse Division as Part of Company’s Layoffs Plan (The Wall Street Journal) Amazon loses bid to toss consumer antitrust lawsuit (Reuters) Announcing the launch of … [Read more...] about ICYMI – Great PPC Posts You May Have Missed This Week – March 31, 2023

​​Creating Ad Creative that Drives Conversions with guest Jess from Fire Team – March 28, 2023

This week's chat is sponsored by Founders - A Foxwell digital membership. To grab your PPC Chat discount to this amazing group, fill out the form at the bottom of this page: https://www.foxwelldigital.com/ This week's chat featured guest co-host Jess from Fire Team and the topic was "​​Creating Creative that Drives Conversions." Questions Q1: Are you currently … [Read more...] about ​​Creating Ad Creative that Drives Conversions with guest Jess from Fire Team – March 28, 2023

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Chat Recaps

  • ICYMI – Great PPC Posts You May Have Missed This Week – June 2, 2023
  • ICYMI – Great PPC Posts You May Have Missed This Week – May 26, 2023
  • Google Marketing Live 2023 BINGO
  • ICYMI – Great PPC Posts You May Have Missed This Week – May 19, 2023
  • Chat Recap – PPC Pitfalls – May 16, 2023

Follow #ppcchat On Twitter

#ppcchat

marketingsoph Sophie Logan @marketingsoph ·
3 Apr

Hello incredibly dramatic & over the top Google Ads alert.

One low-performing keyword can HARM MY WHOLE ACCOUNT?

This is a ridiculous alert. What kind of language is that to describe having low CTR keywords in an account?

#GoogleAds #PPCChat #PPC

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chriskos Chris Kostecki @chriskos ·
3 Apr

Still looking for examples of Google Ads Led Forms opening on a Google hosted page that appears to be on the destination host domain.

#ppcchat

Chris Kostecki @chriskos

#ppcchat Does anyone us Lead Form Extensions & have seen the experience change recently? Looking for any documentation. Current experience hijacks the click with display url of domain/form instead of having it as a serp option INSTEAD of clicking to site.

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ppckirk Kirk Williams @ppckirk ·
3 Apr

#ppcchat gosh it's going to be quiet around here without @Ben__Kruger mixing things up. 😆

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