This week's chat was hosted by Julie Friedman Bacchini and the topic was "PPC What Ifs" where questions were posed about hypothetical (or maybe soon to come to pass) scenarios such as "What if you could no longer target search ads by keywords - what would you do?" Read the full chat recap here. Listen to the chat recap here. (Podcasts are also available on iTunes and … [Read more...] about PPC What Ifs? – April 27, 2021
Multi Topic Chat – Including FLoC – April 20, 2021
This week's chat was hosted by Julie Friedman Bacchini and the topic was not any one thing... "Multi Topic Chat, Including FLoC, Query Data, Account Audits & Bidding Strategies". Read the full chat recap here. Listen to the podcast recap here. (Podcasts are also available on iTunes and Google). … [Read more...] about Multi Topic Chat – Including FLoC – April 20, 2021
PPC Forecasting with Richard Fergie – April 13, 2021
This week's chat was guest co-hosted by Richard Fergie of Forecast Forge and the topic was "PPC Forecasting". Richard wrote a summary of the chat and related topics, which you can find here. We talked about 3 types of PPC Forecasting: Forecasting something you’ve never done before (e.g. “we’ve never advertised on LinkedIn; how much will we get from that?”). … [Read more...] about PPC Forecasting with Richard Fergie – April 13, 2021
Getting The Most From Your Query Data – With Sonika Chandra of Seer Interactive – April 6, 2021
This week's chat featured guest host Sonika Chandra from Seer Interactive and the topic was "Getting The Most Out Of Your Query Data". Seer Interactive shared a TON of resources, which are all linked below. Read the full chat recap here. Listen to the podcast recap here. (Podcasts are also available on iTunes and Google). Resources From Seer Interactive: … [Read more...] about Getting The Most From Your Query Data – With Sonika Chandra of Seer Interactive – April 6, 2021
Shopping Ads in 2021 with Kirk Williams – March 30, 3031
This week's chat was guest co-hosted by Kirk Williams of ZATO Marketing and the topic was "Shopping Ads in 2021". Read the full chat recap here. Listen to the podcast recap here. (Podcasts are also available on iTunes and Google). Resources Article referenced by Kirk during the chat: "The Magic Wheel of PPC Automation Optimization" A Twitter thread by Duane … [Read more...] about Shopping Ads in 2021 with Kirk Williams – March 30, 3031