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PPC Chat Summary – The Biggest Changes in PPC in 2025

We had a very lively chat yesterday (December 9, 2025) on the topic of "The Biggest Changes in PPC in 2025." The first question was - What do you think was the biggest change in general in PPC in 2025? Most people agreed that the injection of AI into everything was the biggest overall change in PPC in 2025. Others commented about the pace of change continuing to accelerate, … [Read more...] about PPC Chat Summary – The Biggest Changes in PPC in 2025

What’s Actually Working on Meta Ads Heading Into Black Friday & Cyber Monday

This is a guest post by Anthony Ugo. Every year, it’s the same story: brands jump into Black Friday and Cyber Monday, hoping for record-breaking sales. But many of them lose money before the sale even starts. Why? Because they wait too long to plan. If you’re still thinking about how to set up your Meta campaigns for BFCM, you’re not alone. But the truth is, the … [Read more...] about What’s Actually Working on Meta Ads Heading Into Black Friday & Cyber Monday

Beyond the AI Hype: How to Give Your Google Ads Workflow Superpowers with LLMs

A practical guide for PPC professionals who want automation power without giving up control or client data security. This is a guest post by Ali Mehdi Mukadam. I’ve been wrestling with how to write about AI for PPC professionals in a way that actually moves the needle. After countless conversations in our weekly PPCChat discussions, I’ve realized we sit on a spectrum. … [Read more...] about Beyond the AI Hype: How to Give Your Google Ads Workflow Superpowers with LLMs

If Your Ads Aren’t Converting, Your Message Might Be Working Against You

This is a guest post by Menucha Ossowiecki. You ever look at a campaign and think, “This should be working… so why isn’t it?” The targeting’s on point. The visuals look great. The budget is solid. Everything seems to be in place and yet the numbers tell a different story. Limited clicks. Limited leads. From what I’ve seen from auditing many accounts, when the account … [Read more...] about If Your Ads Aren’t Converting, Your Message Might Be Working Against You