Because we all know how easy it is to miss a great post or article, here are the ones I saw this week that I thought were of interest: CallRail Announces New Integration with Google Ads Providing Real-Time Call Attribution Data (CallRail Blog) Three tech giants control half of advertising outside China (The Financial Times) Three trends that will transform media … [Read more...] about ICYMI – Great PPC Posts You May Have Missed This Week – December 10, 2021
MER vs. ROAS with Guest Host William Harris – December 7, 2021
This week's chat was guest hosted by William Harris and the topic was "MER vs. ROAS". Read the full chat recap here. Listen to the podcast recap here. (Podcasts are also available on iTunes and Google). Resources William Harris' post on the topic: The Facebook ROAS Death Spiral: Fix it Now — or Lose Your Shopify Store From Andrew Foxwell: What is … [Read more...] about MER vs. ROAS with Guest Host William Harris – December 7, 2021
ICYMI – PPC Posts You May Have Missed – December 3, 2021
Because we all know how easy it is to miss a great PPC post in any given week, here are the posts I saw that were interesting this week: Twitter CTO Parag Agrawal will replace Jack Dorsey as CEO (CNBC) TikTok Is Testing a New 'Business Registration' Option to Confirm Business Information in the App (Social Media Today) Snapchat Launches New AR Shopping Showcase as … [Read more...] about ICYMI – PPC Posts You May Have Missed – December 3, 2021
Black Friday & Cyber Monday 2021 – How Did It Go? – November 30, 2021
This week's chat was hosted by Julie Friedman Bacchini and the topic was "Black Friday & Cyber Monday 2021 - How Did It Go?". Read the full chat recap here. Listen to the podcast recap here. (Podcasts are also available on iTunes and Google). … [Read more...] about Black Friday & Cyber Monday 2021 – How Did It Go? – November 30, 2021
If Ad Platforms Had Honest Taglines – November 23, 2021
Thought we'd have a little fun this holiday week so our topic for the chat was "If Ad Platforms Had Honest Taglines". The chat was hosted by Julie Friedman Bacchini. Read the full recap here. Listen to the podcast recap here. (Podcasts are also available on iTunes and Google). There were SO MANY good tweets this week. Here are but a few: Google Ads"Here … [Read more...] about If Ad Platforms Had Honest Taglines – November 23, 2021