This week's chat was guest co-hosted by Kirk Williams of ZATO Marketing and the topic was "Shopping Ads in 2021". Read the full chat recap here. Listen to the podcast recap here. (Podcasts are also available on iTunes and Google). Resources Article referenced by Kirk during the chat: "The Magic Wheel of PPC Automation Optimization" A Twitter thread by Duane … [Read more...] about Shopping Ads in 2021 with Kirk Williams – March 30, 3031
All Things Microsoft Advertising with John Lee – March 23, 2021
This week's chat was guest hosted by John Lee of Microsoft Advertising and the topic was, of course, "All Things Microsoft Advertising". Read the full chat recap here. Listen to the podcast recap here. (Podcasts are also available on iTunes and Google). Microsoft Advertising Resources Microsoft Advertising Blog Microsoft Advertising Insights Microsoft … [Read more...] about All Things Microsoft Advertising with John Lee – March 23, 2021
Automation – Learning To Work With The Inevitable – March 16, 2021
This week's chat was hosted by Julie Friedman Bacchini and the topic was "Automation - Learning To Work With The Inevitable". Read the full chat recap here. Listen to the podcast recap here. (Podcasts are also available on iTunes and Google). … [Read more...] about Automation – Learning To Work With The Inevitable – March 16, 2021
PPC In A Cookieless World – March 9, 2021
This week's chat was hosted by Julie Friedman Bacchini and the topic was "PPC In A Cookieless World". This chat was inspired by Google's announcement last week that it will not be developing technology to replace cookies for tracking and advertising targeting. Read the full chat recap here. Listen to the podcast recap here. (Podcasts are also available on iTunes and … [Read more...] about PPC In A Cookieless World – March 9, 2021
When A Big Brand Says PPC Is Worthless – March 2, 2021
This week's chat was hosted by Julie Friedman Bacchini and the topic was "When A Big Brand Says PPC Is Worthless". The discussion was sparked by Airbnb's CEO's comments during their Q4 earnings call. Here is a transcript of the call and this is the full quote: Read the full chat recap here. Listen to the podcast recap here. (Podcasts are also available on iTunes … [Read more...] about When A Big Brand Says PPC Is Worthless – March 2, 2021