This week's chat was hosted by Julie Friedman Bacchini and the topic was "When A Big Brand Says PPC Is Worthless". The discussion was sparked by Airbnb's CEO's comments during their Q4 earnings call. Here is a transcript of the call and this is the full quote: Read the full chat recap here. Listen to the podcast recap here. (Podcasts are also available on iTunes … [Read more...] about When A Big Brand Says PPC Is Worthless – March 2, 2021
Programmatic Advertising – It Might Be More Accessible Than You Think – February 23, 2021
This week's chat featured a guest co-host, Marc Poirier (formerly of Acquisio and now with Klever) and the topic was" Programmatic Advertising - It Might Be More Accessible Than You Think". Read the full chat recap here. Listen to the podcast recap here. (Podcasts are also available on iTunes and Google) Programmatic Resources Why is programmatic advertising … [Read more...] about Programmatic Advertising – It Might Be More Accessible Than You Think – February 23, 2021
Latest Google Ads Keyword Matching Changes – February 9, 2021
This week's chat was hosted by Julie Friedman Bacchini and the topic was "Latest Google Ads Keyword Matching Changes". Read the full chat recap here. Listen to the podcast recap here. (Podcasts are also available on iTunes and Google). Links Google Ads Support Document on Keyword Match Changes Search Engineland Post Second Search Engineland Post … [Read more...] about Latest Google Ads Keyword Matching Changes – February 9, 2021
Impostor Syndrome – February 2, 2021
This week's chat was hosted by Julie Friedman Bacchini and the topic was "Impostor Syndrome". Read the chat recap here. Listen to the podcast recap here. (Podcasts are also available on iTunes and Google). … [Read more...] about Impostor Syndrome – February 2, 2021
Dealing with Facebook Right Now & Facebook Alternatives – January 26, 2021
This week's chat was hosted by Julie Friedman Bacchini and the topic was "Dealing with Facebook Right Now & Facebook Alternatives". Read the full recap here. Listen to the podcast recap here. (Podcasts are also available on iTunes and Google). Recommended to Follow on Twitter to Keep Up with … [Read more...] about Dealing with Facebook Right Now & Facebook Alternatives – January 26, 2021