Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing: How to set up Performance Max campaigns the right way (Search Engine Land) HOW TO: Maximize Performance with Google Performance Max (Part 1: Setup) (JXT Group) Twitter Adds 9 Million Users, Posts Lower Revenue Result Amid Musk … [Read more...] about ICYMI – Great PPC Posts You May Have Missed This Week – July 29, 2022
PPC Myths & Misconceptions – July 26, 2022
This week's chat was hosted by Julie Friedman Bacchini and the topic was "PPC Myths & Misconceptions". It was a lively discussion with lots of participants. We only got to 3 questions, with over half the chat spent on Q1! Questions Q1: What are the biggest general PPC myths you’ve encountered from clients or stakeholders? How did you dispel them? Q2: What are the … [Read more...] about PPC Myths & Misconceptions – July 26, 2022
ICYMI – Great PPC Posts You May Have Missed This Week – July 22, 2022
Because we all know how easy it is to miss a great PPC post or thread in any given week, so here are the ones I saw that I though worth sharing: Google Makes ‘Ads Creative Studio’ Tool Available to All Businesses (Social Media Today) Crypto companies are cutting social ad spend (Marketing Brew) Twitter says Elon Musk's argument to delay trial "fails at every level" … [Read more...] about ICYMI – Great PPC Posts You May Have Missed This Week – July 22, 2022
What’s on your mind this week in PPC? – July 19, 2022
This week's chat was hosted by Julie Friedman Bacchini and the topic was some open questions where we talked about "What's on your mind in PPC this week?". The format was different from the typical chat, but here are the questions we covered (much was brought up in response to the first question and many chimed in after the chat hour about Performance Max!): Questions Q1: … [Read more...] about What’s on your mind this week in PPC? – July 19, 2022
Beyond The Click – Leaning Into CRO for PPC – July 12, 2022
This week's chat was hosted by Julie Friedman Bacchini and the topic was "Beyond The Click - Leaning Into CRO for PPC". The questions we discussed were: Q1: What, if anything, does the term CRO mean to you? Q2: Do you have any experience in CRO (conversion rate optimization) and/or have you worked on or with the teams who are responsible for the web site/landing page … [Read more...] about Beyond The Click – Leaning Into CRO for PPC – July 12, 2022