Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing: Microsoft Advertising launches chat API to monetize AI chat (Search Engine Land) Meta Outlines New AI Process to Facilitate Creation from a Broader Range of Inputs (Social Media Today) What marketers can learn from Bud Light’s … [Read more...] about ICYMI – Great PPC Posts You May Have Missed This Week – May 12, 2023
Chat Recap – The Future of Search & PPC – May 9, 2023
This week's chat was hosted by Julie Friedman Bacchini and the topic was "The Future of Search & PPC." Questions Q1: Have you spent any time thinking about or pondering the future of search and/or PPC? Or are you too busy dealing with the today & right now? Q2: Where do you think search is headed? There has been so much talk about AI and search (with more to come … [Read more...] about Chat Recap – The Future of Search & PPC – May 9, 2023
ICYMI – Great PPC Posts You May Have Missed This Week – May 5, 2023
Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing: New update to Meta Ads location targeting (Search Engine Land) YouTube pitches Shorts at the NewFronts (Marketing Brew) YouTube has a new interface, and not everyone is excited about it (Search Engine Land) TikTok’s new ad … [Read more...] about ICYMI – Great PPC Posts You May Have Missed This Week – May 5, 2023
Chat Recap – Targeting Ads In Today’s Ever Changing Environment – May 2, 2023
This week's chat was hosted by Julie Friedman Bacchini and the topic was "Targeting Ads In Today’s Ever Changing Environment." Questions Q1: How do you decide on the targeting for your PPC advertising? Q2: Has your process for targeting changed in the last few years? Either how you think about it or how you actually set it up within platforms? Q3: Are you using “first … [Read more...] about Chat Recap – Targeting Ads In Today’s Ever Changing Environment – May 2, 2023
B2B PPC: How It’s Different from B2C
Guest post author Melissa Mackey You’ve probably heard of the 4 P’s of marketing: Product, Price, Place, and Promotion. And if you do B2B PPC, you might look at those elements and think “none of these apply to my campaigns!” B2B advertisers do have a product, although it might be a service rather than a tangible product. Of course, there are prices and places … [Read more...] about B2B PPC: How It’s Different from B2C