PPCChat

This week's chat was hosted by Julie Friedman Bacchini and the topic was "PPC Yikes Moments & How To Handle Them". We discussed different situations we have found ourselves in over the years that were difficult, stressful or when a client or stakeholder wanted to do something ill-advised and how we did/would handle that. Read the full chat recap here. Listen to the … [Read more...] about PPC “Yikes Moments” & How To Handle Them – January 4, 2022

Posting this a day early with the holiday - here are interesting PPC posts I saw this week. Because we all know how easy it is to miss a great post or article every week! PPC advice for 2022 from the Vertical Leap team (Vertical Leap) Exclusive: Taboola teams with Microsoft to launch audience network (Axios) How To A/B Test Responsive Search Ads: Step-By-Step With … [Read more...] about ICYMI – Great PPC Posts You May Have Missed This Week – December 23, 2021

Call Tracking for Local Businesses: How to Set It Up and Why You Should (BrightLocal) New Marketing with Purpose Business Attributes showcase brand values (Microsoft Advertising Blog) Influence Maps—The Best Marketing Framework You’ve Never Heard Of (SparkToro Blog) Social commerce usage in 2021 (eMarketer) TikTok to Adjust Its Algorithm to Avoid Negative … [Read more...] about ICYMI – Great PPC Posts You May Have Missed This Week – December 17, 2021