This week's chat was hosted by Julie Friedman Bacchini and the topic was "Answering Client Questions." Questions Q1: Do your clients or stakeholders ask you a lot of questions? Do you encourage them to? Q2: What kinds of questions do you get asked most frequently by clients or stakeholders? Q3: What questions do you wish clients or stakeholders would ask? Q4: What … [Read more...] about Answering Client Questions – March 7, 2023
ICYMI – Great PPC Posts You May Have Missed This Week – March 3, 2023
ICYMI posts are sponsored by: Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing: Mark Zuckerberg says Meta now has a team building AI tools and ‘personas’ (The Verge) The EU is planning a major GDPR law that could impact Irish DPC (Silicon Republic) 6 LinkedIn Ads … [Read more...] about ICYMI – Great PPC Posts You May Have Missed This Week – March 3, 2023
Google Analytics 4 – Figure it out or find an alternative? – February 28, 2023
This week's chat was hosted by Julie Friedman Bacchini and the topic was "Google Analytics 4 - Figure it out or find an alternative?" Questions Q1: Is Google Analytics 4 (GA4) running on the site(s) that you work with? If not, why not? And, was it difficult to get it deployed and collecting data? Q2: Are you working in GA4 for your analytics needs and reporting? If so, how … [Read more...] about Google Analytics 4 – Figure it out or find an alternative? – February 28, 2023
ICYMI – Great PPC Posts You May Have Missed This Week – February 24, 2023
ICYMI posts are sponsored by: Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing: Microsoft proposes AI ads in Bing (Search Engine Land) The Top 30 Digital Marketing LinkedIn Accounts (The Online Advertising Guide) Landmark internet cases go before the US Supreme Court … [Read more...] about ICYMI – Great PPC Posts You May Have Missed This Week – February 24, 2023
Coping with Diminishing Data in PPC – February 21, 2023
This week's chat was hosted by Julie Friedman Bacchini and the topic was "Coping with Diminishing Data in PPC." Questions Q1: What are the main types of data you regularly work with in PPC? From what sources? Q2: Do you find you have less PPC data to work with now than you had previously? What types of data, specifically, are diminished or less available? Q3: Has the … [Read more...] about Coping with Diminishing Data in PPC – February 21, 2023