See UPDATE at end for latest on this. Well this is not what I wanted to start my day off with today. I had already planned to talk about "Getting The Support You Need" as today's PPC Chat live chat topic. It appears I was a bit clairvoyant on that being a good discussion topic. If you have not yet heard, Google Ads is now requiring advertisers to check a box that grants … [Read more...] about Want Human Google Ads Support? You Have to Authorize Them to Make Changes to Your Account Now to Get It
All Your 2026 Microsoft Ads Questions Answered – with Navah Hopkins of Microsoft Ads
We had a great live chat session with Navah Hopkins of Microsoft Ads on January 13, 2026. Here are all the questions we covered in the chat and some we did not have time to get to. Question: What's different about Microsoft than Google, Meta, and Pinterest (all the networks Microsoft Ads support imports for)? Microsoft Advertising is different primarily because of where … [Read more...] about All Your 2026 Microsoft Ads Questions Answered – with Navah Hopkins of Microsoft Ads
How to Create a Meta Lead Gen Campaign That Brings Quality Prospects
This is a guest post by Laura I. Abreu from laurastrategy.com Creating successful lead generation campaigns is an art. Everyone aims to spend as little as possible while bringing in the highest quality leads. But is that really possible, or just a myth? Being strategic at every step and defining one clear message is essential. Ideally, each ad should focus on just one … [Read more...] about How to Create a Meta Lead Gen Campaign That Brings Quality Prospects
All Your 2025 Google Ads Questions Answered – PPC Chat Recap with Guest Ginny Marvin of Google Ads
We had an amazing live PPC Chat session on December 16th where we got to as many community questions about Google Ads as we could. This post captures all of those questions and the ones we did not have time to discuss during the chat! Huge thanks to Ginny Marvin, Google Ads Liaison, for doing this session and answering all of the additional questions. Question: It … [Read more...] about All Your 2025 Google Ads Questions Answered – PPC Chat Recap with Guest Ginny Marvin of Google Ads
PPC Chat Recap – With Special Guest Ginny Marvin of Google Ads
We had a really, really fast paced chat with Ginny Marvin from Google Ads as the special guest. Ginny answered some pre submitted questions as well as questions from people who were attending the chat live all about Google Ads. Topics included: AI Max Keyword matching Negative keywords Peformance Max and Demand Gen reporting The future of search and ads … [Read more...] about PPC Chat Recap – With Special Guest Ginny Marvin of Google Ads