PPC Chat is thrilled to now have a mentoring program for the paid search industry!
The idea of a mentoring program has been brewing for a while, but it really began to come together in June of 2020 – in part as a response to the global pandemic and the widespread Black Lives Matter protests. The program is open to anyone, both as mentors and as mentees. Some of our mentors have a special desire to work with people who have had less opportunity over the course of their careers to build their networks and/or to receive professional mentoring – such as women, people of color and members of the LGBTQ communities.
Mentors fill out an extensive form outlining their industry experience and areas of expertise, roles they have held, level of experience, geographic location, amount of time they have available for mentoring and if they have a desire to work with people from traditionally disadvantaged communities. The goal of the program is to match those seeking a mentor with a mentor that will be a good match for them and what they hope to get out of a mentoring relationship.
For Mentors
If you are interested in becoming a mentor in this program, please fill out this form and one of our steering committee members will get back to you about acceptance into the program.
For Those Seeking Mentors
Please browse the directory of mentors and find several (ideally more than just one) you think would be a good match for what you are looking for in a mentor. Then fill out this form completely. Not all requests will result in matching with the mentor(s) requested. A mentoring relationship is highly personal and our mentors decide for themselves if a request is a good fit for them to take the next step. Applications may be reviewed by the steering committee prior to being forwarded to mentors.
All mentors and mentees are expected to adhere to our Code Of Conduct, which can be found here. Failure to do so may result in expulsion from the program.