• Skip to main content
  • Skip to primary sidebar
  • Home
  • About PPC Chat
    • Where to Find PPC Chat
    • The History Of PPC Chat
    • Who Is Behind PPC Chat?
    • PPC Chat Hosts
    • PPC Chat Recappers
    • PPC Chat Badge
  • Resources
    • Suggest A Topic
    • Ad Platform Resources
    • Ad Platform Help Centers
    • PPC Acronyms
    • Google Analytics 4 (GA4) Resources
    • Privacy & Cookieless Resources
    • Podcasts You Might Like
    • Experienced Speakers Helping New Speakers Program
  • Support PPC Chat
    • PPC Chat Swag
  • Sponsors
    • Resources Section Sponsor – Optmyzr
    • ICYMI Sponsor – Online Advertising Academy
  • Raise Someone’s PPC Profile
    • PPC Profile Spotlights
    • New Speaker Support Program

PPCChat

The Official Home of the Twitter Chat

Meet Romany Simpson

Romany SimpsonRomany Simpson was nominated by Tariq Mohammed in September 2021.

How long have you been working in PPC?

13 years.

How did you get started in PPC?

My first job was working as a European Public Affairs editor, having returned to Belgium where I grew up after university. I got a call from a recruiter one day asking if I would like to go for an interview for a Search campaign Manager job at AOL.

I had no idea what PPC was, and my interview ended up a basic training lesson! ” This is a keyword. This is an ad”! But nonetheless, they must have liked me and I got the job. I loved learning all about PPC, the technology involved and also being creative with ad copy. I was lucky to have a really great team there as well, and a great manager.

If you went to college, what did you study? If not college, do you have any other degrees or certifications?

I studied Media & Advertising in London, followed by an MA in Digital Media at Sussex University.

What was your first job that involved PPC?

AOL as European Search Campaign Manager.

What is your current position and how long have you been in it?

I am Paid Media Director at 360 OM and co-founder, and have been in this role for over 3 years.

What kinds of things do you currently handle or manage in PPC?

I manage a team of 14 to deliver exceptional campaign results to hit our clients objectives. whilst also ensuring that we are running smoothly operationally.

Has your career path had any hiccups or nontraditional aspects that you’d like to share?

After nearly 5 years at Jellyfish as Senior PPC Manager, I got headhunted to start a PPC department at a local company. I had just had my second baby, and I would say that is one of the biggest decisions I ever had to make. I did make the jump!

What are you most proud of in your PPC career?

Growing a Paid Media department from scratch in just over 3 years, whilst putting processes in place to enable the agency to scale and achieving great results on our portfolio of accounts with our 15 strong team.

What, if anything, do you wish you could “do over” in your PPC career?

Nothing.

If you could give advice to someone either considering or just starting out in PPC, what would that be?

Its a great industry to be in, forever changing and you will feel challenged and learn frequently. Ideal for inquisitive individuals who love problem solving!

Where can people find you to connect (Twitter, LinkedIn, Facebook, etc.)?

LinkedIn – https://www.linkedin.com/in/romany-simpson-0968734/

Primary Sidebar

Suggest A Topic

Have an idea for a chat topic?

Submit it here!

Chat Recaps

  • ICYMI – Great PPC Posts You May Have Missed This Week – June 2, 2023
  • ICYMI – Great PPC Posts You May Have Missed This Week – May 26, 2023
  • Google Marketing Live 2023 BINGO
  • ICYMI – Great PPC Posts You May Have Missed This Week – May 19, 2023
  • Chat Recap – PPC Pitfalls – May 16, 2023

Follow #ppcchat On Twitter

#ppcchat

marketingsoph Sophie Logan @marketingsoph ·
3 Apr

Hello incredibly dramatic & over the top Google Ads alert.

One low-performing keyword can HARM MY WHOLE ACCOUNT?

This is a ridiculous alert. What kind of language is that to describe having low CTR keywords in an account?

#GoogleAds #PPCChat #PPC

Reply on Twitter 1642905040938467329 Retweet on Twitter 1642905040938467329 Like on Twitter 1642905040938467329 2 Twitter 1642905040938467329
chriskos Chris Kostecki @chriskos ·
3 Apr

Still looking for examples of Google Ads Led Forms opening on a Google hosted page that appears to be on the destination host domain.

#ppcchat

Chris Kostecki @chriskos

#ppcchat Does anyone us Lead Form Extensions & have seen the experience change recently? Looking for any documentation. Current experience hijacks the click with display url of domain/form instead of having it as a serp option INSTEAD of clicking to site.

Reply on Twitter 1642901970166988800 Retweet on Twitter 1642901970166988800 Like on Twitter 1642901970166988800 Twitter 1642901970166988800
ppckirk Kirk Williams @ppckirk ·
3 Apr

#ppcchat gosh it's going to be quiet around here without @Ben__Kruger mixing things up. 😆

Reply on Twitter 1642896160150142977 Retweet on Twitter 1642896160150142977 Like on Twitter 1642896160150142977 1 Twitter 1642896160150142977
Load More

Copyright © 2023 PPCChat | All Rights Reserved.