How long have you been working in PPC?
How did you get started in PPC?
My first job was working as a European Public Affairs editor, having returned to Belgium where I grew up after university. I got a call from a recruiter one day asking if I would like to go for an interview for a Search campaign Manager job at AOL.
I had no idea what PPC was, and my interview ended up a basic training lesson! ” This is a keyword. This is an ad”! But nonetheless, they must have liked me and I got the job. I loved learning all about PPC, the technology involved and also being creative with ad copy. I was lucky to have a really great team there as well, and a great manager.
If you went to college, what did you study? If not college, do you have any other degrees or certifications?
I studied Media & Advertising in London, followed by an MA in Digital Media at Sussex University.
What was your first job that involved PPC?
AOL as European Search Campaign Manager.
What is your current position and how long have you been in it?
I am Paid Media Director at 360 OM and co-founder, and have been in this role for over 3 years.
What kinds of things do you currently handle or manage in PPC?
I manage a team of 14 to deliver exceptional campaign results to hit our clients objectives. whilst also ensuring that we are running smoothly operationally.
Has your career path had any hiccups or nontraditional aspects that you’d like to share?
After nearly 5 years at Jellyfish as Senior PPC Manager, I got headhunted to start a PPC department at a local company. I had just had my second baby, and I would say that is one of the biggest decisions I ever had to make. I did make the jump!
What are you most proud of in your PPC career?
Growing a Paid Media department from scratch in just over 3 years, whilst putting processes in place to enable the agency to scale and achieving great results on our portfolio of accounts with our 15 strong team.
What, if anything, do you wish you could “do over” in your PPC career?
If you could give advice to someone either considering or just starting out in PPC, what would that be?
Its a great industry to be in, forever changing and you will feel challenged and learn frequently. Ideal for inquisitive individuals who love problem solving!
Where can people find you to connect (Twitter, LinkedIn, Facebook, etc.)?