Monica Harrison was nominated for a PPC Spotlight Profile in June of 2022 by Luna Rocha.
How long have you been working in PPC?
9 years.
How did you get started in PPC?
Working for different digital marketing agencies made me realize that paid ads was the present and the future back in 2010. I think is the most effective and fastest way to actually know where your business is going. PPC is not about “spending money.” It is about investing in your company if you have the right hands/people managing it.
If you went to college or university, what did you study? If not college, do you have any other degrees or certifications?
I have an Online Masters Degree in Digital Marketing.
I am also certified in Google Search, Display, Fundamentals, Mobile and Analytics.
What was your first job that involved PPC?
As a Digital Account Executive I was overseeing the entire digital strategies for all my clients. So I basically have been involved with PPC since Facebook started with their social media ads back in 2010 and had 2 to 3 ad formats!
What is your current position and how long have you been in it?
I am a PPC Specialist at Gatorworks, a very successful digital marketing agency in the US, based in Baton Rouge Louisiana. I’ve been here for almost 5 months and I’m just loving the ride!
What kinds of things do you currently handle or manage in PPC?
- Campaign Structures
- Reporting
- Optimizations
- Account Audits for performance opportunities
- Account Building when it comes to new ads, creatives, keywords, etc.
- Search Terms
Has your career path had any hiccups or nontraditional aspects that you’d like to share?
None that I can think of at this moment.
What are you most proud of in your PPC career?
The never stop learning path. There’s so much you can learn and apply to your career each day. And this only brings success and goals completion with your clients, best feeling in the world.
What, if anything, do you wish you could “do over” in your PPC career?
Probably know in advance future opportunities and changes that will come for Paid Ads (besides the ones we already know) to be ready and set clear expectations for my clients.
If you could give advice to someone either considering or just starting out in PPC, what would that be?
That it is the most effective and fastest way to actually know where your business is going, and like I mentioned earlier, PPC advertising is not about “spending money.” It is about investing in your company if you have the right hands/people managing it.
Are you interested in speaking opportunities? If so, what topics are your jam?
I’m not a Public Person Speaker unfortunately, but I am a great listener and 1:1 adviser!
Topics that call my attention are
- Automated Practices
- Segmenting
- Ad Structure
- Bidding Strategies
- Goals and Campaign Funnels
- Reporting
Where can people find you to connect (Twitter, LinkedIn, Facebook, etc.)?
Linked In: https://www.linkedin.com/in/monica-harrison-2a620933/