How long have you been working in PPC?
This year makes it 20 years of doing ads for brands using PPC.
How did you get started in PPC?
I was working in the semiconductor industry and we were trying to reach engineers who were doing design research with our components by getting our datasheets in front of them. We started running ads to reach people searching for schematics on power supplies, boards, etc… We probably did ads barely 6-12 months after Google started its ad platform. I cannot even remember what the interface looked like back then.
If you went to college, what did you study? If not college, do you have any other degrees or certifications?
I was an electronics technician in the military and also studied weather/oceanography in the military. Then I studied computer science and received my degree in marketing. I did not have my college degree until my mid-30s.
What was your first job that involved PPC?
As the digital (web) marketing tech at Fairchild Semiconductor.
What is your current position and how long have you been in it?
I am the owner of 707 Marketing up here in Old Town, Maine. The company officially turned 7 years old this past April.
What kinds of things do you currently handle or manage in PPC?
My clients range from high end clothing, beauty, medical, home goods, food, dental, pets, gardening, tools, etc… and we have campaigns running on most major platforms from Google, Microsoft, Amazon, and Facebook.
Has your career path had any hiccups or nontraditional aspects that you’d like to share?
I went into the military right out of high school and served for 9 years on submarines and a few other duty stations. After I got out of the military, I started working in the semiconductor industry and going to college at the same time.
I actually started off as a network engineer doing Novell Networks and setting up the computers for the sales and marketing department. They asked me to do some web stuff for them and then things just grew from there to eventually being in charge of the digital marketing group globally for them.
What are you most proud of in your PPC career?
It is a toss up, between being employee #7 at a veterinary startup that went public in 2019 or starting my own agency. I am very proud of both of them for different reasons.
What, if anything, do you wish you could “do over” in your PPC career?
No “do overs” here. I am a firm believer in everything had to happen a certain way in order for me to be where I am today. The good and the difficult all shape what we become.
If you could give advice to someone either considering or just starting out in PPC, what would that be?
Always be learning and always be testing. The great thing about our industry is how fast things keep moving. I think back to the technology we had to work with 20+ years ago as marketers and what we have today. We have so many tools available to us and the best marketers are going to be constantly learning and growing.
Participate in groups like #ppcchat, read articles written by well respected professionals in our field and just be open to new information as it comes out.
Are you interested in speaking opportunities? If so, what topics are your jam?
I have done some small stuff locally when asked, but I am not a big public speaker. I enjoy being the person behind the scenes more.
Anything else you’d like to share?
I really enjoy this PPC community. We share and discuss the good as well as the difficult. I have been very impressed and humbled by how helpful and selfless the community is to everyone.
Where can people find you to connect (Twitter, LinkedIn, Facebook, etc.)?
Happy to connect and talk with anyone.