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PPCChat

The Official Home of the Twitter Chat

Meet Kasim Aslam

Kasim AslamKasim Aslam was nominated for a PPC spotlight profile by Melisha Oakleaf-Wilson in November of 2021.

How long have you been working in PPC?

10+ years

How did you get started in PPC?

I failed miserably at everything else ๐Ÿ˜›

I started my marketing career in SEO which, at the time, I believe to be far superior to PPC. Why pay for traffic when you can get it for free?

We used Google Ads as a simple test to see which terms would ultimately be the most valuable. But, over time, SEO got harder and less scalable and we got better and better at Google Ads.

If you went to college, what did you study? If not college, do you have any other degrees or certifications?

I went to UNM for 9 horrible weeks.

I’m Google Ads certified (obviously) and have all of the DigitalMarketer.com certifications.

What was your first job that involved PPC?

Marketing a website builder we created called SiteAmaze.com

I sold one website for $350 ๐Ÿ™‚

What is your current position and how long have you been in it?

Founder & CEO, Solutions 8
15 years

What kinds of things do you currently handle or manage in PPC?

I run the agency and am responsible for the content creation for our YouTube channel:
https://www.youtube.com/user/solutionseight

Has your career path had any hiccups or nontraditional aspects that youโ€™d like to share?

Yup. I went dead broke (like, sneaking into Costco to eat the weekend freebies was my lunch broke) after the real estate collapse and had a really tough road getting back on my feet.

What are you most proud of in your PPC career?

We’re the best and most respected Google Ads agency in the world ๐Ÿ™‚

What, if anything, do you wish you could โ€œdo overโ€ in your PPC career?

Embrace it sooner and niche down sooner.

If you could give advice to someone either considering or just starting out in PPC, what would that be?

Trust the data, not your gut.

Are you interested in speaking opportunities? If so, what topics are your jam?

Yup!! I love talking all things Google Ads but also like talking about the future of digital marketing.

Anything else youโ€™d like to share?

My websites:
Sol8.com
Kasimaslam.com

Where can people find you to connect (Twitter, LinkedIn, Facebook, etc.)?

Kasimaslam.com

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duanebrown avatar; Duane Brown ๐Ÿ‡จ๐Ÿ‡ฆ๐Ÿณ๏ธโ€๐ŸŒˆ 4x Vax'ed! @duanebrown ·
3 Oct 1709106141240725557

I really like Satya Nadella and his book from a number of years ago. #ppcchat

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kasimaslam avatar; Kasim Aslam @kasimaslam ·
2 Oct 1708982389118996589

Follow Ralph Burns' tip and ask the agency about their reps.ย 

Full episode ๐Ÿ’ฉ https://www.youtube.com/watch?v=7a_wLbTIFgc

#digitalmarketing #ppcchat #marketingagency

Image for the Tweet beginning: Follow Ralph Burns' tip and Twitter feed video.
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AnthonyHigman avatar; Anthony Higman @AnthonyHigman ·
2 Oct 1708964003202892279

Google ads tip!

Seeing lots of new weird URL's in your Google ads account?

Add "Com" as a negative to one of your negative keywords lists.

#PPCchat

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