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PPCChat

The Official Home of the Twitter Chat

Meet Kasim Aslam

Kasim AslamKasim Aslam was nominated for a PPC spotlight profile by Melisha Oakleaf-Wilson in November of 2021.

How long have you been working in PPC?

10+ years

How did you get started in PPC?

I failed miserably at everything else 😛

I started my marketing career in SEO which, at the time, I believe to be far superior to PPC. Why pay for traffic when you can get it for free?

We used Google Ads as a simple test to see which terms would ultimately be the most valuable. But, over time, SEO got harder and less scalable and we got better and better at Google Ads.

If you went to college, what did you study? If not college, do you have any other degrees or certifications?

I went to UNM for 9 horrible weeks.

I’m Google Ads certified (obviously) and have all of the DigitalMarketer.com certifications.

What was your first job that involved PPC?

Marketing a website builder we created called SiteAmaze.com

I sold one website for $350 🙂

What is your current position and how long have you been in it?

Founder & CEO, Solutions 8
15 years

What kinds of things do you currently handle or manage in PPC?

I run the agency and am responsible for the content creation for our YouTube channel:
https://www.youtube.com/user/solutionseight

Has your career path had any hiccups or nontraditional aspects that you’d like to share?

Yup. I went dead broke (like, sneaking into Costco to eat the weekend freebies was my lunch broke) after the real estate collapse and had a really tough road getting back on my feet.

What are you most proud of in your PPC career?

We’re the best and most respected Google Ads agency in the world 🙂

What, if anything, do you wish you could “do over” in your PPC career?

Embrace it sooner and niche down sooner.

If you could give advice to someone either considering or just starting out in PPC, what would that be?

Trust the data, not your gut.

Are you interested in speaking opportunities? If so, what topics are your jam?

Yup!! I love talking all things Google Ads but also like talking about the future of digital marketing.

Anything else you’d like to share?

My websites:
Sol8.com
Kasimaslam.com

Where can people find you to connect (Twitter, LinkedIn, Facebook, etc.)?

Kasimaslam.com

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  • ICYMI – Great PPC Posts You May Have Missed This Week – June 17, 2022
  • Setting & Managing Expectations in This New Age of PPC – June 14, 2022

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laurenturow Lauren Turow @laurenturow ·
9h

Need ANY tips on #PPC? The #PPCChat is the place to BE. Oh, AND they have the amazing feature of having someone recap the chat in written AND podcast form, so you never miss the action. Learn more: https://bit.ly/3A5WY3x @Matt_Umbro @NeptuneMoon #AI #boss

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Craig Silverman @CraigSilverman

NEW: Google was sharing user data with a sanctioned state-owned Russian ad company until we alerted Google last wk. The shared data may have included sensitive location info and mobile IDs of people in Ukraine. Based on research by @kfranasz. Story & 🧵 https://www.propublica.org/article/google-russia-rutarget-sberbank-sanctions-ukraine

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neptunemoon Julie F Bacchini @neptunemoon ·
18h

Celebrating 23 years of doing my own thing today!

If you're thinking about taking the leap to go out on your own - you can do it! If you need support or have questions about it, you can always reach out to me.

#PPCChat

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