Greg Kohler (best known as @PPCGreg on Twitter!) was nominated by Greg Finn in April of 2022.
How long have you been working in PPC?
About 5 years.
How did you get started in PPC?
In school, a couple of my courses briefly touched on it – but it wasn’t until I started in my current role that I really went all-in into it.
If you went to college, what did you study? If not college, do you have any other degrees or certifications?
Advertising Management from Michigan State University. Go Green
What was your first job that involved PPC?
My first job that involved PPC is my current job here at TWO MEN AND A TRUCK. I was fortunate to be able to help in starting the in-house PPC program at TMT and grow it to where it is today with a team of PPC rockstars.
What is your current position and how long have you been in it?
Digital Advertising Team Lead – I support a team of specialists that provide digital advertising services to our franchises and I oversee national and international paid digital ads strategy. Almost 5 years.
What kinds of things do you currently handle or manage in PPC?
Mainly overall strategy and bulk implementation. Some direct account execution but main focus is working with the team to help them in any way possible
Has your career path had any hiccups or nontraditional aspects that you’d like to share?
Not really, I did the whole thing where I spent the first couple years of college getting my degree in “having a good time” but got serious my 4th year … and 5th year. Every job I’ve had since has taught me valuable lessons on what I like and don’t like doing.
What are you most proud of in your PPC career?
I’m proud of the network/friendships I’ve gained on Twitter. I genuinely enjoy going on there and participating in the conversation.
What, if anything, do you wish you could “do over” in your PPC career?
I do wish I would have gotten into it earlier. I think that had I recognized the importance and significance PPC played in the digital ads world, I would have gotten started earlier, taking on more PPC specific internships. Maybe not done so many content creation/social media management internships and really focused on Paid. Overall, I wouldn’t change a thing though because it got me to where I am today.
If you could give advice to someone either considering or just starting out in PPC, what would that be?
To quote a wise friend “can’t be scared” – take on roles and assignments that will challenge you, ask questions even when you think they might be stupid (they’re not), and admit when you don’t understand things.
Are you interested in speaking opportunities? If so, what topics are your jam?
Sure! I’ve always thought it’d be fun to be on a panel with other PPC’ers. I don’t have a ton of the technical knowledge, but love to talk about high level strategy and what we’re experiencing.
Anything else you’d like to share?
Hi, Greg Finn!
Where can people find you to connect (Twitter, LinkedIn, Facebook, etc.)?
@PPCGreg on Twitter – DM’s are always open.