• Skip to main content
  • Skip to primary sidebar
  • Home
  • About PPC Chat
    • The History Of PPC Chat
    • Who Is Behind PPC Chat?
    • PPC Chat Hosts
    • PPC Chat Recappers
    • PPC Chat Badge
  • Resources
    • Suggest A Topic
    • Ad Platform Resources
    • Ad Platform Help Centers
    • PPC Acronyms
    • Google Analytics 4 (GA4) Resources
    • Privacy & Cookieless Resources
    • Podcasts You Might Like
    • Experienced Speakers Helping New Speakers Program
  • Support PPC Chat
    • PPC Chat Swag
  • Sponsors
    • PPC Chat Primary Sponsor – Optmyzr
  • Raise Someone’s PPC Profile
    • PPC Profile Spotlights
    • New Speaker Support Program

PPCChat

The Official Home of the Twitter Chat

Meet Greg Holland

Greg HollandGreg Holland was nominated by Liam Wade to have his profile raised in August of 2021.

How long have you been working in PPC?

Just over 4 years! Feels like 14 though…

How did you get started in PPC?

I started looking for something maths-y after uni, saw a nice little startup based in Nottingham called Impression who were looking for a data-driven person, to do something called “PPC”. Despite turning up soaking wet after getting stuck in a hurricane, Impression liked me and I’ve liked them ever since.

If you went to college, what did you study? If not college, do you have any other degrees or certifications?

I have a degree in Industrial Economics. Don’t ask me what that means, I can’t remember and spent most of the time doing marketing and maths subsidiaries. I also have most of the Google Ads qualifications, but I think we all know they don’t mean as much as Google wants you to think they do.

What was your first job that involved PPC?

The same I’m in now! I was a PPC Analyst at Impression, making dashboards and reports for clients I had never met! The first time I made a campaign it was for gym wear – it didn’t really do anything. I remember it fondly.

What is your current position and how long have you been in it?

Senior Paid Media Strategist, for around 6 months, but the same company for 4 years. This involves managing a wonderful team, and taking a more strategic role rather than day-to-day campaign builds and deliverables.

What kinds of things do you currently handle or manage in PPC?

Multi-channel strategy for big spenders, which generally includes Search, Shopping, Display and YouTube. Trying to link these up and achieve bottom line performance for clients across a number of industries, as well as managing a team and their portfolio of many more clients.

Has your career path had any hiccups or nontraditional aspects that you’d like to share?

Oh of course, can you work in PPC without having hiccups? Budgets that weren’t updated at the right time and spent too quickly, Facebook campaigns with lead forms that weren’t even collected. All a learning experience, right?

What are you most proud of in your PPC career?

A fair few to choose from I think. A personal triumph was doing the pitch deck in the car on the way to a client, and winning them, though that’s definitely not the way we manage things anymore…

My first full funnel YouTube campaigns with reports on the full value of awareness activity and it’s impact on other channels was something I’m particularly proud of, though. Nerdy, I know.

What, if anything, do you wish you could “do over” in your PPC career?

I wish I could go back and do a few pitches and forecasts again, be a bit more confident here and there, we’re the experts, after all!

If you could give advice to someone either considering or just starting out in PPC, what would that be?

Smart bidding is your friend! Don’t over forecast even if you know it’s what the stakeholder is wanted to see, or your life will be difficult.

Are you interested in speaking opportunities? If so, what topics are your jam?

Yes, YouTube and smart bidding strategy.

Anything else you’d like to share?

I had a nightmare that I put an extra 0 on the end of my budgets last night by accident. Was just a dream, phew.

Where can people find you to connect (Twitter, LinkedIn, Facebook, etc.)?

Twitter: @GregPPC
LinkedIn: https://www.linkedin.com/in/greg-holland-137bb614a/

Primary Sidebar

Suggest A Topic

Have an idea for a chat topic?

Submit it here!

Chat Recaps

  • ICYMI – Great PPC Posts You May Have Missed This Week – July 1, 2022
  • Bye Bye ETAs & Hello to the RSA Only Era in Google Ads – June 28, 2022
  • Your GML 2022 Questions – Answered by Ginny Marvin of Google Ads
  • ICYMI – Great PPC Posts You May Have Missed This Week – June 17, 2022
  • Setting & Managing Expectations in This New Age of PPC – June 14, 2022

PPC Town Hall by Optmyzr Ad

Follow #ppcchat On Twitter

#ppcchat

laurenturow Lauren Turow @laurenturow ·
1h

Need ANY tips on #PPC? The #PPCChat is the place to BE. Oh, AND they have the amazing feature of having someone recap the chat in written AND podcast form, so you never miss the action. Learn more: https://bit.ly/3A5WY3x @Matt_Umbro @NeptuneMoon #AI #boss

Reply on Twitter 1543082172722069504 Retweet on Twitter 1543082172722069504 Like on Twitter 1543082172722069504 Twitter 1543082172722069504
neptunemoon Julie F Bacchini @neptunemoon ·
10h

Yikes!
#PPCChat

Craig Silverman @CraigSilverman

NEW: Google was sharing user data with a sanctioned state-owned Russian ad company until we alerted Google last wk. The shared data may have included sensitive location info and mobile IDs of people in Ukraine. Based on research by @kfranasz. Story & 🧵 https://www.propublica.org/article/google-russia-rutarget-sberbank-sanctions-ukraine

Reply on Twitter 1542944191877087234 Retweet on Twitter 1542944191877087234 Like on Twitter 1542944191877087234 Twitter 1542944191877087234
neptunemoon Julie F Bacchini @neptunemoon ·
11h

Celebrating 23 years of doing my own thing today!

If you're thinking about taking the leap to go out on your own - you can do it! If you need support or have questions about it, you can always reach out to me.

#PPCChat

Reply on Twitter 1542941523083513856 Retweet on Twitter 1542941523083513856 Like on Twitter 1542941523083513856 2 Twitter 1542941523083513856
Load More

Copyright © 2022 PPCChat | All Rights Reserved.