• Skip to main content
  • Skip to primary sidebar
  • Home
  • About PPC Chat
    • The History Of PPC Chat
    • Who Is Behind PPC Chat?
    • PPC Chat Hosts
    • PPC Chat Recappers
    • PPC Chat Badge
  • Resources
    • Suggest A Topic
    • Ad Platform Resources
    • Ad Platform Help Centers
    • PPC Acronyms
    • Google Analytics 4 (GA4) Resources
    • Privacy & Cookieless Resources
    • Podcasts You Might Like
    • Experienced Speakers Helping New Speakers Program
  • Support PPC Chat
    • PPC Chat Swag
  • Sponsors
    • PPC Chat Primary Sponsor – Optmyzr
  • Raise Someone’s PPC Profile
    • PPC Profile Spotlights
    • New Speaker Support Program

PPCChat

The Official Home of the Twitter Chat

Meet Amalia Fowler

Amalia FowlerAmalia Fowler was anonymously nominated in November 2021.

How long have you been working in PPC?

I’ve been working in PPC for six years now! I feel old answering this question, honestly. It seems like only yesterday we had match types and search query reports.

How did you get started in PPC?

Let me take you on a journey. I was actually a barista at Starbucks (I swear it’s going somewhere) and working as a server at the Fairmont – both incredibly strong brands. I became fascinated about how brands work in the world and build equity, the strategy behind brand building and ended up asking the HR manager of the Fairmont where I should go to school if I wanted to learn more. I had an undergrad in Psychology that I was clearly doing a lot with – but I thought it would be a good complement. She recommended BCIT, which is a super strong institute here in British Columbia, for marketing communications. I went there for two years, and my internship was in PPC at an automotive marketing startup. The first week of my internship my supervisor quit and they asked if I wanted her job — I said yes and the rest is history!

If you went to college, what did you study? If not college, do you have any other degrees or certifications?

I went to WLU (shoutout Goldenhawks!) for my undergrad in Global Studies and Psychology and then did a Diploma in Marketing Management with the Communications option at the British Columbia Institute of Technology (BCIT) here in BC. Now I teach at the same program I graduated from and and I feel so fortunate to be able to pass on all I’ve learned to the next gen of PPCers.

What was your first job that involved PPC?

Junior digital marketing specialist at a startup automotive marketing agency. WILD TIMES let me tell you.

What is your current position and how long have you been in it?

I wear multiple hats, and do many different things now in my career. I’ve really worked to optimize my career like I’ve optimized many a campaign – following what works. My last role was Director of Marketing, but I abandoned the hustle and have diversified quite a bit.

First and primarily I’m a marketing instructor at BCIT. I teach Essentials of Marketing, Intro to Digital and Paid Media Planning and Buying and I am in love with the process of mentoring new marketers. If they listen to even half of my key lessons I feel like I’m leaving our industry a better place.

Second I’m the Owner over at Good AF Consulting. The main work I do there is as a PPC consultant for an SEO and PPC agency in the US, RicketyRoo, which is full of incredible humans and I feel so lucky to be working on their PPC program and with their clients.

Third, I am the creator of The Wholehearted Manager, a newsletter for managers who are empathetic by nature and believe in leading by the heart and treating their employees as humans first.

What kinds of things do you currently handle or manage in PPC?

All of it from top to bottom minus client relationships (as part of my life optimization, I was insistent on moving away from constant client calls). Strategy, planning, executing, optimizing, growth. I mostly work with small businesses that have smaller budgets as I find there are less resources for them and also way more predatory practices in place in the industry that I am deadset on combatting.

I also work almost exclusively in search and with leadgen now, although I have done all of the different pieces in all of the different verticals.

Has your career path had any hiccups or nontraditional aspects that you’d like to share?

Oh my gosh I think my entire career path has been nontraditional. It has been a mix of learning as I go, seeking out incredible mentors and then taking opportunities as they come my way. I ended up in a Director role 3.5 years in because whenever an opportunity came up, I put my hand up to take it. It resulted in learnings across the board, from PPC to SEO, CRO, UX, SMM and digital strategy.

What are you most proud of in your PPC career?

The incredible people I’ve gotten to work with and the careers I’ve helped to nurture. My favourite thing was hiring new people in the industry and watching them grow and develop. For people I hired, I had a 100% retention rate for a very long time and realized I’m good at building teams. I’ve been proud of the relationships I’ve built and watching my teams grow.

Another highlight was speaking at SMX in New York City and attending the Google Premier Partner Awards on the same day. It was also my first trip anywhere alone, and the entire experience was so empowering and motivating.

Recently cracking the Top 25 PPCer list at #2 has to be a highlight as well.

What, if anything, do you wish you could “do over” in your PPC career?

Honestly, nothing. I think there is always the presentation you wish you gave vs. the one you actually gave, and I would tweak some of my decks if I could, but really I’m incredibly happy with where I am now and so hopeful for the future.

If you could give advice to someone either considering or just starting out in PPC, what would that be?

Find the balance between humility and curiosity, and know what you don’t know. Self-awareness is the most underrated trait but such an important one. In the beginning it is really easy to feel like you know everything, and you absolutely do not. Try to find the answers, but don’t be afraid to ask questions.

I like to tell my teams two things. One, marketing is not life or death – nobody is going to die if you make a mistake, this isn’t brain surgery. Two, there are no medium days in marketing. You either feel like you are incredible at what you do or you suck, so on those days you feel like you suck remember that’s just imposter syndrome talking and you’ve got this. Also – reach out if you ever want support, my DMs are always open on Twitter.

Are you interested in speaking opportunities? If so, what topics are your jam?

Absolutely!

Currently I’m hanging out in the virtual space unless events have a vaccination policy, but talking about PPC for small businesses, how to build incredible marketing teams, ethics in marketing, Google Ads audits or managing in general are all topics I’d love to talk more about.

Podcasts are super fun as well, I’d love to contribute!

Anything else you’d like to share?

I couldn’t have gotten to where I am in the industry without the support of so many other PPCers, both ‘well-known’ and quieter in the space and I just want to say thank you to them all.

Where can people find you to connect (Twitter, LinkedIn, Facebook, etc.)?

Come find me on Twitter @AmaliaEFowler 

LinkedIn at https://www.linkedin.com/in/amaliafowler/

Make sure to shoot me a note on LinkedIn as I don’t blindly accept requests. I’m also way more active on Twitter.

If you’re interested in the management side of things I’m on Twitter @WholeHeartMngr and you can sign up for that newsletter here: https://mailchi.mp/d99eb94af71c/thewhm. I’ve got some really exciting things planned for that community in 2022 and would love to have you join.

Primary Sidebar

Suggest A Topic

Have an idea for a chat topic?

Submit it here!

Chat Recaps

  • ICYMI – Great PPC Posts You May Have Missed This Week – July 1, 2022
  • Bye Bye ETAs & Hello to the RSA Only Era in Google Ads – June 28, 2022
  • Your GML 2022 Questions – Answered by Ginny Marvin of Google Ads
  • ICYMI – Great PPC Posts You May Have Missed This Week – June 17, 2022
  • Setting & Managing Expectations in This New Age of PPC – June 14, 2022

PPC Town Hall by Optmyzr Ad

Follow #ppcchat On Twitter

#ppcchat

laurenturow Lauren Turow @laurenturow ·
10h

Need ANY tips on #PPC? The #PPCChat is the place to BE. Oh, AND they have the amazing feature of having someone recap the chat in written AND podcast form, so you never miss the action. Learn more: https://bit.ly/3A5WY3x @Matt_Umbro @NeptuneMoon #AI #boss

Reply on Twitter 1543082172722069504 Retweet on Twitter 1543082172722069504 Like on Twitter 1543082172722069504 Twitter 1543082172722069504
neptunemoon Julie F Bacchini @neptunemoon ·
19h

Yikes!
#PPCChat

Craig Silverman @CraigSilverman

NEW: Google was sharing user data with a sanctioned state-owned Russian ad company until we alerted Google last wk. The shared data may have included sensitive location info and mobile IDs of people in Ukraine. Based on research by @kfranasz. Story & 🧵 https://www.propublica.org/article/google-russia-rutarget-sberbank-sanctions-ukraine

Reply on Twitter 1542944191877087234 Retweet on Twitter 1542944191877087234 Like on Twitter 1542944191877087234 Twitter 1542944191877087234
neptunemoon Julie F Bacchini @neptunemoon ·
19h

Celebrating 23 years of doing my own thing today!

If you're thinking about taking the leap to go out on your own - you can do it! If you need support or have questions about it, you can always reach out to me.

#PPCChat

Reply on Twitter 1542941523083513856 Retweet on Twitter 1542941523083513856 Like on Twitter 1542941523083513856 2 Twitter 1542941523083513856
Load More

Copyright © 2022 PPCChat | All Rights Reserved.