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PPCChat

The Official Home of the Twitter Chat

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1 item(s) found

Julie Friedman Bacchini

I have been working in paid search since literally the beginning. I have a background in marketing and graphic/web design and search engine optimization, prior to focusing my work primarily on paid search over 10 years ago. I am a consultant and have had many different types of working relationships over the years - being both a manager of other contracting consultants as well as working directly for clients and through other agencies. I work in both paid search and paid social currently. I have worked with both B2B and B2C clients over the years and more recently have worked...

 20+ years, Analytics & GTM, B2B, B2C, Campaign Management, Client Service, Consultant, Digital Strategy, Paid Search, Paid Social, PPC Team Management, Professional Speaker /  United States / 315 views

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Chat Recaps

  • ICYMI – Great PPC Posts You May Have Missed This Week – March 24, 2023
  • Staying Ahead of the Curve in PPC in 2023 – March 21, 2023
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ppcgreg Greg @ppcgreg ·
6m

#PPCChat

AdsLiaison @adsliaison

The Ads Transparency Center is starting to roll out globally today. It’s a searchable hub of all Search, YouTube and Display ads served by verified advertisers. https://blog.google/technology/ads/announcing-the-launch-of-the-new-ads-transparency-center/

Advertisers can learn more about verification here: https://support.google.com/adspolicy/answer/9703665#900

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scottomiller Scott Ostermiller @scottomiller ·
36m

I feel it’s a bit of a scam that #facebookads will only let you create a site visitor audience with a max duration of 180 days. You *KNOW* they have user data WAAAAY beyond that but, according to them, if it’s been > 180 days, that user is net-new. #ppcchat

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anthonyhigman Anthony Higman @anthonyhigman ·
1h

YouTube changed the name of the "Influence Consideration" campaign sub type to "Get views"

Only the name of this campaign sub type has changed, it still operates the same.

#PPCchat

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