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PPCChat

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Instagram Advertising Resources

These platform resources pages are designed to provide quick links to documentation from the platforms, as well as other posts, tools and classes. If you have a great resource that is not listed, please let me know at julie@officialppcchat.com!


From Instagram

  • Setting up a Business Account on Instagram
  • How to Add or Remove an Instagram Account from Your Facebook Page
  • Beginners Guide to Advertising on Instagram
  • Instagram Advertising Best Practices
  • Instagram Ad Account Requirements
  • About Instagram Ads
  • Ways to Advertise on Instagram
  • Instagram Ad Formats
  • Feed Based Ad Specifications
  • Stories Ad Specifications
  • Instant Experience (IX) Component Specifications
  • About Ads in Instagram Explore
  • Instagram Ad Objective Options
  • Creating Ads on Instagram
  • Ads with Product Tags
  • Running Ads with Your Facebook Page
  • How to Create Instagram Ads in Ads Manager
  • Product Image Specifications for Catalogs
  • Data Feed Fields and Specifications for Catalogs
  • Manage Ad Payment Options
  • Managing Comments on Ads
  • Replying to Ad Comments
  • Viewing Ad Metrics

From Other Sources

  • Paid Media Pros – YouTube Instagram Sub Channel
  • 21 Instagram Best Practices You Should Be Following in 2021 (Hootsuite)
  • Instagram Advertising Cheat Sheet (Seer Interactive Blog)
  • Facebook & Instagram – Steps to Take Before Your First Campaign (Akvertise Blog)
  • How Much Do Instagram Ads Cost in 2021? (+ How to Make the Most of Your Budget) (WordStream Blog)
  • Instagram Ads: How to Target Competitor Audiences (Social Media Examiner)

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Chat Recaps

  • ICYMI – Great PPC Posts You May Have Missed This Week – January 27, 2023
  • Platform Layoffs & PPC – How to Navigate the Bumpy Road – January 24, 2023
  • ICYMI – Great PPC Posts You May Have Missed This Week – January 20, 2023
  • AI (Artificial Intelligence) & PPC – January 17, 2023
  • ICYMI – Great PPC Posts You May Have Missed This Week – January 13, 2023

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Follow #ppcchat On Twitter

#ppcchat

esperinbound Esper Inbound @esperinbound ·
2h

This day in search marketing history: January 29
https://buff.ly/3JnAnq8
#ppcchat #esperfeed

Reply on Twitter 1619563172389703680 Retweet on Twitter 1619563172389703680 Like on Twitter 1619563172389703680 Twitter 1619563172389703680
colarosa_ Alessandro Colarossi @colarosa_ ·
8h

Attention shopify store owners and agencies who help those with shopify -- this is a fantastic resource: https://analyzify.app/shopify-google-analytics/ga4

Great job @analyzify

#ppcchat #ppc #shopify #googleads #GA4

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mikeryanretail Mike Ryan @mikeryanretail ·
11h

Just for fun, here’s an article I wrote over four years ago
#PPCchat

https://smarter-ecommerce.com/blog/en/google-shopping/beyond-click-metrics/

Reply on Twitter 1619426164417904642 Retweet on Twitter 1619426164417904642 Like on Twitter 1619426164417904642 Twitter 1619426164417904642
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