Google Analytics 4 (GA4) Resources

While technically not a PPC platform, Google Analytics is a platform that most of us work in regularly. Google Analytics 4 represents a huge change from the Universal version of Analytics we have worked in since 2013. The learning curve is pretty steep for Google Analytics 4 (also called GA4) so here are some resources to help you find your way!

From Google

Courses

KS Digital Academy (Krista Seiden)
Beast Analytics (Brie Anderson)
Migrating from Universal Analytics to Google Analytics 4 (GA4) (Dana DiTomaso)
Advanced Google Analytics 4 (Dana DiTomaso)
Google Analytics 4 (Analytics Mania)
GA4 Complete Course (Loves Data)
CXL’s Google Analytics 4 Course (CXL)

YouTube Channels

Other Resources

Plan a stress-free migration to GA4 (Workshop Digital)
Digital Debrief (Krista Seiden’s blog)
Google Analytics 4 Free Guides (Measureschool)
Charles Farina’s Blog
GA4: Migration Plan – The Helicopter Method
Step-by-Step: Integrate Google Search Console with GA4 (Digital Debrief)
How to set up GA4 in your Shopify Store – VIDEO (Loves Data)
The Ultimate Guide for setting up a Google Analytics 4 property (Digital Debrief)
How To Implement GA4 Tracking Via JSON Files (Absolute Digital)
How to use Google Analytics 4 | GA4 tutorial for beginners (YouTube video from Jyll Saskin Gales)
Google Ads How To Set Up A GA4 Property Documentation
Krista Seiden’s “Hello to GA4” post
Krista Seiden’s “GA4’s Data Deletion Feature” post
Brainlabs Everything About GA4 post
Simo Ahava’s GA 4 Implementation Guide
Google Ads Documentation for Setting Up Events In GA4
Creating Custom Conversions in GA4
The special formula for setting up GA4 ecommerce (Absolute Digital)
Migrating to Google Analytics 4 for Shopify (Shopify)
How to Audit Your Google Analytics 4 (GA4) Account [Free Looker Studio Dashboard] (Kick Point)

Accounts to follow on Twitter