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PPCChat

The Official Home of the Twitter Chat

Google Analytics 4 (GA4) Resources

While technically not a PPC platform, Google Analytics is a platform that most of us work in regularly. Google Analytics 4 represents a huge change from the Universal version of Analytics we have worked in since 2013. The learning curve is pretty steep for Google Analytics 4 (also called GA4) so here are some resources to help you find your way!

From Google

  • Make the switch to Google Analytics 4 
  • Google Analytics 4 Skillshop
  • Google Analytics 4 Demo Account
  • Google Analytics Help – Including Community and Announcements
  • GA4 Migration Hub

Courses

  • KS Digital Academy (Krista Seiden)
  • Beast Analytics (Brie Anderson)
  • Migrating from Universal Analytics to Google Analytics 4 (GA4) (Dana DiTomaso)
  • Advanced Google Analytics 4 (Dana DiTomaso)
  • Google Analytics 4 (Analytics Mania)
  • GA4 Complete Course (Loves Data)
  • CXL’s Google Analytics 4 Course (CXL)

YouTube Channels

  • KS Digital
  • Brie Anderson
  • Analytics Mania
  • Measure School 
  • Loves Data

Other Resources

  • Plan a stress-free migration to GA4 (Workshop Digital)
  • Digital Debrief (Krista Seiden’s blog)
  • Google Analytics 4 Free Guides (Measureschool)
  • Charles Farina’s Blog
  • GA4: Migration Plan – The Helicopter Method
  • Step-by-Step: Integrate Google Search Console with GA4 (Digital Debrief)
  • How to set up GA4 in your Shopify Store – VIDEO (Loves Data)
  • The Ultimate Guide for setting up a Google Analytics 4 property (Digital Debrief)
  • How To Implement GA4 Tracking Via JSON Files (Absolute Digital)
  • How to use Google Analytics 4 | GA4 tutorial for beginners (YouTube video from Jyll Saskin Gales)
  • Google Ads How To Set Up A GA4 Property Documentation
  • Krista Seiden’s “Hello to GA4” post
  • Krista Seiden’s “GA4’s Data Deletion Feature” post
  • Brainlabs Everything About GA4 post
  • Simo Ahava’s GA 4 Implementation Guide
  • Google Ads Documentation for Setting Up Events In GA4
  • Creating Custom Conversions in GA4
  • The special formula for setting up GA4 ecommerce (Absolute Digital)

Accounts to follow on Twitter

  • @brie_e_anderson
  • @kristaseiden
  • @danaditomaso
  • @fred_pike
  • @OptimizeSmart
  • @SimoAhava
  • @CharlesFarina
  • @fedorovicius
  • @jjanalytics
  • @LovesData
  • @jeffalytics

 

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Chat Recaps

  • ICYMI – Great PPC Posts You May Have Missed This Week – March 24, 2023
  • Staying Ahead of the Curve in PPC in 2023 – March 21, 2023
  • ICYMI – Great PPC Posts You May Have Missed This Week – March 17, 2023
  • Wrangling Peformance Max with Guest Co-host Menachem Ani – March 14, 2023
  • ICYMI – Great PPC Posts You May Have Missed This Week – March 10, 2023

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Follow #ppcchat On Twitter

#ppcchat

ghippocamppus Molly @ghippocamppus ·
2h

Just listened to the #ppcchat spaces conversation and feeling better about myself! I’ve felt behind the curve and overwhelmed lately with the all the updates and changes happening

Reply on Twitter 1639634485502263298 Retweet on Twitter 1639634485502263298 Like on Twitter 1639634485502263298 Twitter 1639634485502263298
digitalsamiam Sam @digitalsamiam ·
2h

Hey #ppcchat / #marketingtwitter - question (to be used at #ShopTalk next week):

Would you be willing to hand over some zero-party data (email address, preferences, challenges, quiz answers, etc.) without a financial incentive?

Reply on Twitter 1639631748353933313 Retweet on Twitter 1639631748353933313 1 Like on Twitter 1639631748353933313 Twitter 1639631748353933313
esperinbound Esper Inbound @esperinbound ·
16h

This day in search marketing history: March 24
https://buff.ly/3LTTf1g
#ppcchat #esperfeed

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