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PPCChat

The Official Home of the Twitter Chat

Google Analytics 4 (GA4) Resources

While technically not a PPC platform, Google Analytics is a platform that most of us work in regularly. Google Analytics 4 represents a huge change from the Universal version of Analytics we have worked in since 2013. The learning curve is pretty steep for Google Analytics 4 (also called GA4) so here are some resources to help you find your way!

From Google

  • Make the switch to Google Analytics 4 
  • Google Analytics 4 Skillshop
  • Google Analytics 4 Demo Account
  • Google Analytics Help – Including Community and Announcements
  • GA4 Migration Hub

Courses

  • KS Digital Academy (Krista Seiden)
  • Beast Analytics (Brie Anderson)
  • Migrating from Universal Analytics to Google Analytics 4 (GA4) (Dana DiTomaso)
  • Advanced Google Analytics 4 (Dana DiTomaso)
  • Google Analytics 4 (Analytics Mania)
  • GA4 Complete Course (Loves Data)
  • CXL’s Google Analytics 4 Course (CXL)

YouTube Channels

  • KS Digital
  • Brie Anderson
  • Analytics Mania
  • Measure School 

Other Resources

  • Plan a stress-free migration to GA4 (Workshop Digital)
  • Digital Debrief (Krista Seiden’s blog)
  • Google Analytics 4 Free Guides (Measureschool)
  • Charles Farina’s Blog
  • GA4: Migration Plan – The Helicopter Method
  • Step-by-Step: Integrate Google Search Console with GA4 (Digital Debrief)
  • How to set up GA4 in your Shopify Store – VIDEO (Loves Data)
  • The Ultimate Guide for setting up a Google Analytics 4 property (Digital Debrief)
  • How To Implement GA4 Tracking Via JSON Files (Absolute Digital)
  • How to use Google Analytics 4 | GA4 tutorial for beginners (YouTube video from Jyll Saskin Gales)
  • Google Ads How To Set Up A GA4 Property Documentation
  • Krista Seiden’s “Hello to GA4” post
  • Krista Seiden’s “GA4’s Data Deletion Feature” post
  • Brainlabs Everything About GA4 post
  • Simo Ahava’s GA 4 Implementation Guide
  • Google Ads Documentation for Setting Up Events In GA4
  • Creating Custom Conversions in GA4

Accounts to follow on Twitter

  • @brie_e_anderson
  • @kristaseiden
  • @danaditomaso
  • @fred_pike
  • @OptimizeSmart
  • @SimoAhava
  • @CharlesFarina
  • @fedorovicius
  • @jjanalytics
  • @LovesData
  • @jeffalytics

 

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Chat Recaps

  • Google Analytics 4 – Dealing with the Inevitable – August 16, 2022
  • ICYMI – Great PPC Posts You May Have Missed This Week – August 12, 2022
  • It’s Not You, It’s Google Ads – August 9, 2022
  • ICYMI – Great PPC Posts You May Have Missed This Week – August 5, 2022
  • Things I Wish I Knew When I Started In PPC – August 2, 2022

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#ppcchat

glewmetv GlewMeTv @glewmetv ·
3h

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ruizhong13 Iye @ruizhong13 ·
5h

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sourcemktgm Source Marketing Material @sourcemktgm ·
7h

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