While technically not a PPC platform, Google Analytics is a platform that most of us work in regularly. Google Analytics 4 represents a huge change from the Universal version of Analytics we have worked in since 2013. The learning curve is pretty steep for Google Analytics 4 (also called GA4) so here are some resources to help you find your way!
From Google
- Make the switch to Google Analytics 4
- Google Analytics 4 Skillshop
- Google Analytics 4 Demo Account
- Google Analytics Help – Including Community and Announcements
- GA4 Migration Hub
Courses
- KS Digital Academy (Krista Seiden)
- Beast Analytics (Brie Anderson)
- Migrating from Universal Analytics to Google Analytics 4 (GA4) (Dana DiTomaso)
- Advanced Google Analytics 4 (Dana DiTomaso)
- Google Analytics 4 (Analytics Mania)
- GA4 Complete Course (Loves Data)
- CXL’s Google Analytics 4 Course (CXL)
YouTube Channels
Other Resources
- Plan a stress-free migration to GA4 (Workshop Digital)
- Digital Debrief (Krista Seiden’s blog)
- Google Analytics 4 Free Guides (Measureschool)
- Charles Farina’s Blog
- GA4: Migration Plan – The Helicopter Method
- Step-by-Step: Integrate Google Search Console with GA4 (Digital Debrief)
- How to set up GA4 in your Shopify Store – VIDEO (Loves Data)
- The Ultimate Guide for setting up a Google Analytics 4 property (Digital Debrief)
- How To Implement GA4 Tracking Via JSON Files (Absolute Digital)
- How to use Google Analytics 4 | GA4 tutorial for beginners (YouTube video from Jyll Saskin Gales)
- Google Ads How To Set Up A GA4 Property Documentation
- Krista Seiden’s “Hello to GA4” post
- Krista Seiden’s “GA4’s Data Deletion Feature” post
- Brainlabs Everything About GA4 post
- Simo Ahava’s GA 4 Implementation Guide
- Google Ads Documentation for Setting Up Events In GA4
- Creating Custom Conversions in GA4
Accounts to follow on Twitter
- @brie_e_anderson
- @kristaseiden
- @danaditomaso
- @fred_pike
- @OptimizeSmart
- @SimoAhava
- @CharlesFarina
- @fedorovicius
- @jjanalytics
- @LovesData
- @jeffalytics