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Google Ads Resources

These platform resources pages are designed to provide quick links to documentation from the platforms, as well as other posts, tools and classes. If you have a great resource that is not listed, please let me know at julie@officialppcchat.com!


General From Google

  • Google Ads Help Center
  • Contacting Google Ads Support
  • Google Ads Status Dashboard
  • Google Ads UI Quick Reference Map
  • Adding, Editing or Removing Access to your Google Ads Account
  • Creating an Ads Manager Account (formerly an MCC)
  • New Features & Announcement Center
  • Google Ads’ Best Practices
  • Budgets & Bids
  • Find & Run Reports
  • Conversion Tracking
  • Using Google Analytics with Google Ads
  • Smart Campaigns
  • Local Services Ads
  • Dynamic Search Ads
  • Keywords
  • Scripts
  • CSV of In Market Audience Segments

Smart Bidding

  • Google Ads documentation about Smart Bidding
  • About Bid Strategy statuses (how to know when it will get kicked back into a learning mode)
  • Evaluate your Smart Bidding performance with bid strategy reports
  • How to find your Bid Strategy report

Responsive Search Ads (RSAs)

  • About Responsive Search Ads
  • Creating effective search ads

Google Shopping

  • About Shopping Campaigns & Ads
  • Requirements for Shopping Campaigns
  • Sign up for Google Merchant Center (GMC)
  • Linking your GMC & Google Ads accounts
  • Using Shopify with Google Shopping (from Shopify)
  • WooCommerce and Google Shopping – including free listings (from WooCommerce)
  • Google Merchant Center Export Tool
  • Retail Owner’s Guide to Google Shopping Ads (from Zato)

Smart Shopping Campaigns

  • About Smart Shopping Campaigns
  • Creating a Smart Shopping Campaign

Google Display Network (GDN)

  • How to truly exclude ALL apps – In the ads dashboard, add mobileappcategory::69500 to exclude ALL APP categories (as a single category)

Other Sources

  • NordicClick Ad Preview Tool
  • PPC Ad Editor’s RSA Preview Tool
  • Seer Interactive Google Scripts Introduction
  • Paid Media Pros – Google Ads YouTube Sub Channel
  • Cypress North Complete Google Ads Guide
  • Cypress North Google Ads Guide – Bid Strategies Section
  • Cypress North Google Ads Guide – Ad Types Section
  • Cypress North Google Ads Guide – Keywords Section
  • Cypress North Google Ads Advanced Targeting Guide
  • Cypress North Google Ads Account, Campaign & Ad Groups Settings Guide
  • Cypress North Google Ads Conversion Optimization Guide
  • Cypress North Google Ads Experiments Guide
  • Duane Brown’s Google Shopping Course
  • Take Some Risk’s Massive Google Sheet with Google Ads Scripts 
  • Adcessible Free Google Ads Tools (including one for query data)
  • Script to see impact of Google Ads’ loss of query data
  • Seer Interactive’s Google Display Network Placement Exclusion List
  • Karooya Expanded Text Ad Preview Tool
  • Vid Hoarder’s The Ultimate List Of Google Ads Targeting (Complete List Of Audiences, Topics, and More!)

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Chat Recaps

  • ICYMI – Great PPC Posts You May Have Missed This Week – March 24, 2023
  • Staying Ahead of the Curve in PPC in 2023 – March 21, 2023
  • ICYMI – Great PPC Posts You May Have Missed This Week – March 17, 2023
  • Wrangling Peformance Max with Guest Co-host Menachem Ani – March 14, 2023
  • ICYMI – Great PPC Posts You May Have Missed This Week – March 10, 2023

PPC Town Hall by Optmyzr Ad

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sembarista SEM Barista @sembarista ·
18m

Five brief but helpful tips for #Google #AdSense placement https://www.searchenginewatch.com/2016/06/27/five-brief-but-helpful-tips-for-google-adsense-placement/ #paidsearch #ppcchat

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esperinbound Esper Inbound @esperinbound ·
1h

This day in search marketing history: March 25
https://buff.ly/3nn9OIV
#ppcchat #esperfeed

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globalhoneybee Global Honey Bee @globalhoneybee ·
2h

Startup Beginner Guide To SEO & Digital Marketing https://myfrugalbusiness.com/2021/02/seo-digital-marketing-bootstrapped-startups.html

#ContentMarketing #SEO #DigitalMarketing #Startup #PPC #PPCChat #PPC2023 #SMM #SEM #Marketing #CMO

via @LeanStartupLive

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