These platform resources pages are designed to provide quick links to documentation from the platforms, as well as other posts, tools and classes. If you have a great resource that is not listed, please let me know at julie@officialppcchat.com!
General From Google
- Google Ads Help Center
- Contacting Google Ads Support
- Google Ads Status Dashboard
- Adding, Editing or Removing Access to your Google Ads Account
- Creating an Ads Manager Account (formerly an MCC)
- New Features & Announcement Center
- Google Ads’ Best Practices
- Budgets & Bids
- Find & Run Reports
- Conversion Tracking
- Using Google Analytics with Google Ads
- Smart Campaigns
- Local Services Ads
- Dynamic Search Ads
- Keywords
- Scripts
- CSV of In Market Audience Segments
Smart Bidding
- Google Ads documentation about Smart Bidding
- About Bid Strategy statuses (how to know when it will get kicked back into a learning mode)
- Evaluate your Smart Bidding performance with bid strategy reports
- How to find your Bid Strategy report
Responsive Search Ads (RSAs)
Google Shopping
- About Shopping Campaigns & Ads
- Requirements for Shopping Campaigns
- Sign up for Google Merchant Center (GMC)
- Linking your GMC & Google Ads accounts
- Using Shopify with Google Shopping (from Shopify)
- WooCommerce and Google Shopping – including free listings (from WooCommerce)
- Google Merchant Center Export Tool
- Retail Owner’s Guide to Google Shopping Ads (from Zato)
Smart Shopping Campaigns
Google Display Network (GDN)
- How to truly exclude ALL apps – In the ads dashboard, add mobileappcategory::69500 to exclude ALL APP categories (as a single category)
Other Sources
- NordicClick Ad Preview Tool
- PPC Ad Editor’s RSA Preview Tool
- Seer Interactive Google Scripts Introduction
- Paid Media Pros – Google Ads YouTube Sub Channel
- Cypress North Complete Google Ads Guide
- Cypress North Google Ads Guide – Bid Strategies Section
- Cypress North Google Ads Guide – Ad Types Section
- Cypress North Google Ads Guide – Keywords Section
- Cypress North Google Ads Advanced Targeting Guide
- Cypress North Google Ads Account, Campaign & Ad Groups Settings Guide
- Cypress North Google Ads Conversion Optimization Guide
- Cypress North Google Ads Experiments Guide
- Duane Brown’s Google Shopping Course
- Take Some Risk’s Massive Google Sheet with Google Ads Scripts
- Adcessible Free Google Ads Tools (including one for query data)
- Script to see impact of Google Ads’ loss of query data
- Seer Interactive’s Google Display Network Placement Exclusion List
- Karooya Expanded Text Ad Preview Tool