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PPCChat

The Official Home of the Twitter Chat

Facebook Resources

These platform resources pages are designed to provide quick links to documentation from the platforms, as well as other posts, tools and classes. If you have a great resource that is not listed, please let me know at julie@officialppcchat.com!


From Facebook

  • Facebook Business Help Center
  • Setting up the Facebook Pixel
  • The Facebook Power 5
  • Facebook Ads Guide
  • Facebook Image Ads
  • Facebook Video Ads
  • Facebook Carousel Ads
  • Facebook Collection Ads
  • Facebook Ads Best Practices
  • Facebook Blueprint – training and courses
  • Facebook Business Help Center
  • Facebook Support main page
  • Troubleshooting a disabled ad account
  • Facebook Advertising policies

Other Resources

  • How to Get Facebook Ad Account and Page Access as an Agency (Clix Marketing Blog)
  • 11 Facebook Ads Campaign Objectives and When to Use Them (Social Media Examiner)
  • How to Use Facebook Business Manager: A Complete Guide (Social Media Examiner)
  • Facebook Ads Trends for 2021 for Better Returns on Ad Spend (Social Media Examiner)
  • Paid Media Pros – Facebook Advertising YouTube Sub Channel
  • The Ultimate Guide for Building Custom Audiences Facebook & Instagram (Akvertise Blog)
  • Facebook Ad Costs & Bid Controls – What They Are & How to Use Them Effectively (Akvertise Blog)
  • Facebook & Instagram – Steps to Take Before You Run Your First Campaign (Akvertise Blog)
  • How Much Do Facebook Ads Cost in 2021? (+3 Ways to Save) (WordStream Blog)
  • How to Drive More Conversions (In Less Time) with Facebook Dynamic Ads (WordStream Blog)
  • How to Link Your Facebook Account With Your Agency’s Business Manager Account (Granular Blog)
  • Getting Access to Business & Ads Manager
  • Verifying Your Domain
  • 9 Steps to Take Before Advertising on Facebook/Instagram (from Akvertise)
  • How to Contact Facebook

Courses

  • Facebook’s Blueprint – courses offered by Facebook
  • Foxwell Digital has a lot of Facebook courses – browse them here.
  • Udemy has Facebook advertising courses as well – category page here.

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Chat Recaps

  • ICYMI – Great PPC Posts You May Have Missed This Week – January 27, 2023
  • Platform Layoffs & PPC – How to Navigate the Bumpy Road – January 24, 2023
  • ICYMI – Great PPC Posts You May Have Missed This Week – January 20, 2023
  • AI (Artificial Intelligence) & PPC – January 17, 2023
  • ICYMI – Great PPC Posts You May Have Missed This Week – January 13, 2023

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Follow #ppcchat On Twitter

#ppcchat

colarosa_ Alessandro Colarossi @colarosa_ ·
6h

Attention shopify store owners and agencies who help those with shopify -- this is a fantastic resource: https://analyzify.app/shopify-google-analytics/ga4

Great job @analyzify

#ppcchat #ppc #shopify #googleads #GA4

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mikeryanretail Mike Ryan @mikeryanretail ·
9h

Just for fun, here’s an article I wrote over four years ago
#PPCchat

https://smarter-ecommerce.com/blog/en/google-shopping/beyond-click-metrics/

Reply on Twitter 1619426164417904642 Retweet on Twitter 1619426164417904642 Like on Twitter 1619426164417904642 Twitter 1619426164417904642
cthompsonatl Chris Thompson @cthompsonatl ·
9h

Here is a closer look at the benefits of a Performance Max campaign and how it can help your business grow.
#SEM #PPCChat #DigitalMarketing

https://christhompson.blog/2023/01/28/performance-max-campaigns-what-you-need-to-know/

Reply on Twitter 1619421619423936512 Retweet on Twitter 1619421619423936512 Like on Twitter 1619421619423936512 Twitter 1619421619423936512
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