This is a guest post by Menucha Ossowiecki. You ever look at a campaign and think, “This should be working… so why isn’t it?” The targeting’s on point. The visuals look great. The budget is solid. Everything seems to be in place and yet the numbers tell a different story. Limited clicks. Limited leads. From what I’ve seen from auditing many accounts, when the account … [Read more...] about If Your Ads Aren’t Converting, Your Message Might Be Working Against You
Targeting
PPC In A Cookieless World – March 9, 2021
This week's chat was hosted by Julie Friedman Bacchini and the topic was "PPC In A Cookieless World". This chat was inspired by Google's announcement last week that it will not be developing technology to replace cookies for tracking and advertising targeting. Read the full chat recap here. Listen to the podcast recap here. (Podcasts are also available on iTunes and … [Read more...] about PPC In A Cookieless World – March 9, 2021