Here is the third and final installment of my recapping of Google Ads' privacy presentations from January 2022. View the first part here and the second part here. It is titled - Durable marketing performance with 1st Party Data You can watch the video here. 3 big areas to "future proof" marketing: Your first party data needs to be "consented". This is a very … [Read more...] about Google Ads’ Privacy Presentation (Americas) – Recap Part 3
Privacy
Google Ads’ Privacy Presentation (Americas) Recap – Part 2
This is the second part of my recap posts on the Google Ads On Air Privacy event from January 2022. You can read part one here. I think this one is going to be its own post, as it got rather long! Let's do this! These remaining videos are longer than the ones in the first recap post. Navigating a Privacy-Focused Ecosystem with Google Analytics You can watch this video … [Read more...] about Google Ads’ Privacy Presentation (Americas) Recap – Part 2
What If Most PPC Data Went Away? – February 1, 2022
This week's chat was hosted by Julie Friedman Bacchini and the topic was "What If Most PPC Data Went Away?". Read the full chat recap here. Listen to the podcast recap here. (Podcasts are also available on iTunes and Google). … [Read more...] about What If Most PPC Data Went Away? – February 1, 2022
Digital Advertising & Privacy – Can They Coexist? – January 25, 2022
This week's chat was hosted by Julie Friedman Bacchini and the topic was "Digital Advertising & Privacy - Can They Coexist?". Read the full chat recap here. Listen to the podcast recap here. (Podcasts are also available on iTunes and Google). Some highlighted tweets from the chat: A2 we haven't talked about it a ton, but I would say the overall reactions … [Read more...] about Digital Advertising & Privacy – Can They Coexist? – January 25, 2022
So Cookies Are Getting a Reprieve – Now What? June 29, 2021
This week's chat was hosted by Julie Friedman Bacchini and the topic was "So Cookies Are Getting a Reprieve, Now What?". Read the full chat recap here. Listen to the podcast recap here. (Podcasts are also available on iTunes and Google). Stories referenced during the chat on this topic: Supporting partners through the rollout of Appleโs new ATT policies … [Read more...] about So Cookies Are Getting a Reprieve – Now What? June 29, 2021