This week's chat was hosted by Julie Friedman Bacchini and the topic was "Google Display Advertising Changes" where we discussed the Google Ads announcement from last week about Smart campaign capabilities being made available to all display campaigns. Discussion also covered some topics about display advertising in general. For reference, here is a tweet thread from Ginny … [Read more...] about Google Display Advertising Changes – September 21, 2021
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ICYMI – Article & Posts Shared by PPC Chat This Week – September 17, 2021
Because we all know how easy it is to miss a tweet with a great link, I compile them all week and share on Fridays in case you missed it... Conquering Q4 - A Holiday Planning Summit for Marketers (Free, On Demand Webinar Content from Tinuiti - registration required to view) Most Common Use of Time, By Age and Sex (Cool interactive tool from Flowing Data) How to … [Read more...] about ICYMI – Article & Posts Shared by PPC Chat This Week – September 17, 2021
ICYMI – Articles & Posts Shared By PPC Chat – September 10, 2021
Because we all know how easy it is to miss a great tweet sharing an article or post you would have found interesting, here is a roundup from this week: Instacart Goes Deeper Into Digital Advertising as Grocery Delivery Slows (Wall Street Journal) New Report Looks at Social Media Usage Trends Over the Past Decade, and Where Things are Now Headed (Social Media Today) A … [Read more...] about ICYMI – Articles & Posts Shared By PPC Chat – September 10, 2021
The End of Google Ads Expanded Text Ads (ETAs) – September 7, 2021
This week's chat was hosted by Julie Friedman Bacchini and the topic was "The End of Google Ads Expanded Text Ads (ETAs)". Read the full chat recap here. Listen to the podcast recap here. (Podcasts are also available on iTunes and Google). Here is a link to the Google Sheet from Glenn Schmelzle that will combine headlines to "test" or preview RSA combinations. … [Read more...] about The End of Google Ads Expanded Text Ads (ETAs) – September 7, 2021
ICYMI – Stories Shared This Week by PPC Chat – September 3, 2021
In case you missed these posts this week... Q4 PPC Planning: Key Areas of Strategic Focus for Large Ecomm Brands (Clix Marketing) End date announced for Google Ads ETAs (Google) Google Ads To Drop Expanded Text Ads For Responsive Search Ads In 2022 (Search Engine Roundtable) Google to sunset Expanded Text Ads (ETAs) in June 2022 (Search Engine Land) Google … [Read more...] about ICYMI – Stories Shared This Week by PPC Chat – September 3, 2021