I ended up live tweeting while watching the latest Google Ads Expert Series - Welcome to 2022 (this event was livestreamed on January 13, 2022 and is available on YouTube here.). I had intended to just do a blog post about the event, but my reactions to a lot of what was said in the program seemed to lend themselves to the live tweets. There was, as they say, "a lot to … [Read more...] about Everything You Need To Know About The Google Ads Expert Series – Welcome to 2022
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ICYMI – Great PPC Posts You May Have Missed This Week – January 14, 2022
Because we all know how easy it is to miss a great PPC post each week, here are the ones I saw this week that I thought worth sharing. If I missed any that you saw, let me know and I will add to this list! Spotify introduces a new ad format for podcasts that puts clickable cards inside shows (Tech Crunch) Google Ads Allows Sports Gambling Ads In New York Now (Search … [Read more...] about ICYMI – Great PPC Posts You May Have Missed This Week – January 14, 2022
ICYMI – Great PPC Posts You May Have Missed This Week – January 7, 2022
2022 predictions for mobile marketing (Mobile Dev Memo) Update on American Travel Trends & Sentiment—Week of January 3rd: What’s In Store for Travel in 2022 (Destination Analysts) The First Rule of Facebook Ads: Know the Rules (Jon Loomer) My Exact FB Ads Strategy For 2022 (Revue Newsletter) Are You Wasting Your Google Ads Budget? 11 Lessons Learned in Audits … [Read more...] about ICYMI – Great PPC Posts You May Have Missed This Week – January 7, 2022
PPC “Yikes Moments” & How To Handle Them – January 4, 2022
This week's chat was hosted by Julie Friedman Bacchini and the topic was "PPC Yikes Moments & How To Handle Them". We discussed different situations we have found ourselves in over the years that were difficult, stressful or when a client or stakeholder wanted to do something ill-advised and how we did/would handle that. Read the full chat recap here. Listen to the … [Read more...] about PPC “Yikes Moments” & How To Handle Them – January 4, 2022
ICYMI – Great PPC Posts You May Have Missed This Week – December 23, 2021
Posting this a day early with the holiday - here are interesting PPC posts I saw this week. Because we all know how easy it is to miss a great post or article every week! PPC advice for 2022 from the Vertical Leap team (Vertical Leap) Exclusive: Taboola teams with Microsoft to launch audience network (Axios) How To A/B Test Responsive Search Ads: Step-By-Step With … [Read more...] about ICYMI – Great PPC Posts You May Have Missed This Week – December 23, 2021