This is a guest post by Menucha Ossowiecki. You ever look at a campaign and think, “This should be working… so why isn’t it?” The targeting’s on point. The visuals look great. The budget is solid. Everything seems to be in place and yet the numbers tell a different story. Limited clicks. Limited leads. From what I’ve seen from auditing many accounts, when the account … [Read more...] about If Your Ads Aren’t Converting, Your Message Might Be Working Against You
Landing Pages & CRO
Landing Pages & CRO for PPC – December 8, 2020
This week's chat was hosted by Julie Friedman Bacchini with special guest Simon Mathonnet from Unbounce and the topic was "Landing Pages & CRO for PPC". Read the full chat recap here. Listen to the podcast recap here. (Podcasts are also available on iTunes and Google). Read Unbounce's Twitter thread summary on the chat here. Resources Unbounce … [Read more...] about Landing Pages & CRO for PPC – December 8, 2020