ICYMI

I have not done one of these in a bit... I needed a break. But today I'm sharing posts that are relevant to PPCers that you may have missed. A lot of YouTube this week as it turns 20 and Olivia Kory dropped a huge YouTube incrementality study. Google Will Explore Ads in AI Mode, Taking Cues From Ads in AI Overviews (Adweek) Transforming the future of audience … [Read more...] about ICYMI – Great PPC Posts You May Have Missed This Week

Because we all know how easy it is to miss a great PPC posts in any given week, here are the ones I saw that I thought worth sharing: Google CEO: AI development is finally slowing down—‘the low-hanging fruit is gone’ (CNBC) Are You Ready for Q5? (Sam Tomlinson) 2024 was a trillion dollar year that signals slower days ahead (Digiday) TikTok’s Fight for Survival: … [Read more...] about ICYMI – Great PPC Posts You May Have Missed This Week – December 20, 2024

I have not done one of these in a bit, but getting back into it again! Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing: HeroConf 2024 Takeaway: Demand Gen Campaigns Are A Big Opportunity (Clix Marketing) Surprising data: 15% of Google searches are driven by only 148 terms … [Read more...] about ICYMI – Great PPC Posts You May Have Missed This Week – December 6, 2024

Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing: Impression Share Reporting Has Come to PMax (Mike Ryan on LinkedIn) Bing expands generative search experience and Deep Search (Search Engine Land) 12 ways Google Ads uses Dark Patterns to manipulate your decision-making for … [Read more...] about ICYMI – Great PPC Posts You May Have Missed This Week – October 4, 2024

Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing: The Impact of Bidding Strategies on Google Ads Performance (Optmyzr) 4 Reddit ad formats you need to know (Search Engine Land) Mythbuster: What was said, and what was really meant, at the DOJ vs. Google ad tech trial … [Read more...] about ICYMI – Great PPC Posts You May Have Missed This Week – September 27, 2024