We had a great live chat session with Navah Hopkins of Microsoft Ads on January 13, 2026. Here are all the questions we covered in the chat and some we did not have time to get to. Question: What's different about Microsoft than Google, Meta, and Pinterest (all the networks Microsoft Ads support imports for)? Microsoft Advertising is different primarily because of where … [Read more...] about All Your 2026 Microsoft Ads Questions Answered – with Navah Hopkins of Microsoft Ads
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PPC Chat Recap – With Special Guest Ginny Marvin of Google Ads
We had a really, really fast paced chat with Ginny Marvin from Google Ads as the special guest. Ginny answered some pre submitted questions as well as questions from people who were attending the chat live all about Google Ads. Topics included: AI Max Keyword matching Negative keywords Peformance Max and Demand Gen reporting The future of search and ads … [Read more...] about PPC Chat Recap – With Special Guest Ginny Marvin of Google Ads
Your AI Max for Search Campaigns Questions Answered with Google Ads’ Ginny Marvin
This post is both a recap of the live PPC Chat session with Ginny Marvin on May 13, 2025 where she answered questions about AI Max for Search Campaigns, as well as answers to questions that were submitted but not answered during the chat as we ran out of time. There were a ton of questions, so I set up this post in sections, including: General Questions Keywordless … [Read more...] about Your AI Max for Search Campaigns Questions Answered with Google Ads’ Ginny Marvin
Chat Recap – Google Ads Retargeting with Jyll Saskin Gales
We had a great live chat yesterday, April 15, 2025, over on the PPC Chat Slack with Google Ads Coach Jyll Saskin Gales. I'd encourage you to head on over and read all the comments as we had a great discussion with the community too. This post is a recap of some of the questions asked that Jyll answered directly. Q: Which is better: setting up retargeting with Google … [Read more...] about Chat Recap – Google Ads Retargeting with Jyll Saskin Gales
Winning Strategies For Small-Budget PPC Campaigns
Guest post by Shawn Livengood There are plenty of guides on high-level PPC strategies to achieve success for big companies. And to be frank, running a Google Ads account for a large company is much easier than running one for a small business. With a large account and a high budget, you can afford to collect a lot of data rapidly - data that you can then use to make … [Read more...] about Winning Strategies For Small-Budget PPC Campaigns