Ok, here is the monster post with both questions asked and answered during the tweeting and audio versions of PPC Chat right after this year's Google Marketing Live. First section the embedded tweets, followed by the questions from the audio chat. Tweets Yes, absolutely, this should be best practice for every business (GDPR and CCPA likely already prompted those convos). … [Read more...] about Your GML 2022 Questions – Answered by Ginny Marvin of Google Ads
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Google Marketing Live 2022 – Keynotes Recap
Well, Google Marketing Live 2022 happened on Tuesday... and yes, that is the best opening line I have for it! This year's event, at least to me, felt like a whole lot of sizzle and barely any steak. What do I mean by that? Well, it was a lot of grand concepts and not very much in things you can now or in the very near future start testing. It was also extremely skewed toward … [Read more...] about Google Marketing Live 2022 – Keynotes Recap
Google Marketing Live BINGO Card 2022
Yes, it is that time of year again - Google Marketing Live takes place on Tuesday, May 24th at 12:00 PM EST. You can register to view the livestream here: https://blog.google/products/ads-commerce/register-gml2022/ And enjoy our annual BINGO card for the event too! We will be live tweeting our reactions to the announcements during our regular PPC Chat hour 12:00 - 1:00 PM … [Read more...] about Google Marketing Live BINGO Card 2022
Your Performance Max Questions Answered by Ginny Marvin of Google Ads
We had so many great questions about Performance Max campaigns asked during the Tuesday chat (February 2, 2022) and during the audio chat last week with Ginny Marvin of Google Ads that we decided to put them all together into a separate post from the chat recap. From Tuesday's Chat Q: Is there anything in the works for Performance Max that will address cannibalization or … [Read more...] about Your Performance Max Questions Answered by Ginny Marvin of Google Ads
Google Ads Performance Max – with Ginny Marvin – February 15, 2022
This week's chat was guest hosted by Ginny Marvin of Google Ads and the topic was "Google Ads Performance Max Campaigns". Read the full chat recap here. Listen to the chat recap here. (Podcasts are also available on iTunes and Google). Questions for Ginny: Glad you asked. Yes: 1. For exclusions: Content exclusions are available and we will be introducing … [Read more...] about Google Ads Performance Max – with Ginny Marvin – February 15, 2022