We had so many great questions about Performance Max campaigns asked during the Tuesday chat (February 2, 2022) and during the audio chat last week with Ginny Marvin of Google Ads that we decided to put them all together into a separate post from the chat recap. From Tuesday's Chat Q: Is there anything in the works for Performance Max that will address cannibalization or … [Read more...] about Your Performance Max Questions Answered by Ginny Marvin of Google Ads
Google Ads
Google Ads Performance Max – with Ginny Marvin – February 15, 2022
This week's chat was guest hosted by Ginny Marvin of Google Ads and the topic was "Google Ads Performance Max Campaigns". Read the full chat recap here. Listen to the chat recap here. (Podcasts are also available on iTunes and Google). Questions for Ginny: Glad you asked. Yes: 1. For exclusions: Content exclusions are available and we will be introducing … [Read more...] about Google Ads Performance Max – with Ginny Marvin – February 15, 2022
How You Can Unlevel The Playing Field in PPC with Guest Host Fred Vallaeys – February 8, 2022
This week's chat was guest hosted by Fred Vallaeys and the topic was “How You Can Unlevel The Playing Field in PPC”. Read the full chat recap here. Listen to the podcast recap here. (Podcasts are also available on iTunes and Google). Questions for Fred at the end of the chat: Q: If someone was to have one takeaway from your book, what would you want it to be? from … [Read more...] about How You Can Unlevel The Playing Field in PPC with Guest Host Fred Vallaeys – February 8, 2022
Google Ads’ Privacy Presentation (Americas) – Recap Part 3
Here is the third and final installment of my recapping of Google Ads' privacy presentations from January 2022. View the first part here and the second part here. It is titled - Durable marketing performance with 1st Party Data You can watch the video here. 3 big areas to "future proof" marketing: Your first party data needs to be "consented". This is a very … [Read more...] about Google Ads’ Privacy Presentation (Americas) – Recap Part 3
Google Ads’ Privacy Presentation (Americas) Recap – Part 2
This is the second part of my recap posts on the Google Ads On Air Privacy event from January 2022. You can read part one here. I think this one is going to be its own post, as it got rather long! Let's do this! These remaining videos are longer than the ones in the first recap post. Navigating a Privacy-Focused Ecosystem with Google Analytics You can watch this video … [Read more...] about Google Ads’ Privacy Presentation (Americas) Recap – Part 2