PPCChat

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Google Ads

Google’s Search On 22 Announcements & What It Means for PPC – October 4, 2022

This week's chat was hosted by Julie Friedman Bacchini and the topic was "Google's Search On 22 Announcements & What It Means for PPC". Get up to speed on what was announced: What the latest Search innovations mean for marketers (Think with Google) 10 biggest announcements from Google Search On 22 (Search Engine Land) 9 new Google search features and tools for … [Read more...] about Google’s Search On 22 Announcements & What It Means for PPC – October 4, 2022

It’s Not You, It’s Google Ads – August 9, 2022

This week's chat was hosted by Amalia Fowler and the topic was "It's Not You, It's Google Ads". Questions Q1: It’s well known there are a *lot* of changes that happen to the Google Ads platform and therefore, how we work. What changes have stymied you or frustrated you the most recently? Q2: Let’s start with match type shifts and lack of SQR data. How has this affected your … [Read more...] about It’s Not You, It’s Google Ads – August 9, 2022

Bye Bye ETAs & Hello to the RSA Only Era in Google Ads – June 28, 2022

This week's chat was hosted by Julie Friedman Bacchini and the topic was "Bye Bye ETAs & Hello to the RSA Only Era in Google Ads". With the ability to create new ETAs (expanded text ads) going away on July 1st and RSAs (responsive search ads) will be the only option for creating ads going forward. Read the full chat recap here. Listen to the podcast recap … [Read more...] about Bye Bye ETAs & Hello to the RSA Only Era in Google Ads – June 28, 2022

Your GML 2022 Questions – Answered by Ginny Marvin of Google Ads

Ok, here is the monster post with both questions asked and answered during the tweeting and audio versions of PPC Chat right after this year's Google Marketing Live. First section the embedded tweets, followed by the questions from the audio chat. Tweets Yes, absolutely, this should be best practice for every business (GDPR and CCPA likely already prompted those convos). … [Read more...] about Your GML 2022 Questions – Answered by Ginny Marvin of Google Ads