This week's chat was hosted by Julie Friedman Bacchini and the topic was "Google Display Advertising Changes" where we discussed the Google Ads announcement from last week about Smart campaign capabilities being made available to all display campaigns. Discussion also covered some topics about display advertising in general. For reference, here is a tweet thread from Ginny … [Read more...] about Google Display Advertising Changes – September 21, 2021
Google Ads
What’s On Your Mind This Week In PPC? – August 10, 2021
This week's chat was hosted by Julie Friedman Bacchini and the topic was "What's On Your Mind This Week In PPC" which lead to a very wide ranging discussion on a variety of topics! Read the full chat recap here. Listen to the podcast recap here. (Podcasts are also available on iTunes and Google). Resources Shared During The Chat How to Link Your Facebook … [Read more...] about What’s On Your Mind This Week In PPC? – August 10, 2021
PPC Account Structure – July 20, 2021
This week's chat was hosted by Julie Friedman Bacchini and the topic was "PPC Account Structure". We covered mostly Google Ads with a little Microsoft Advertising mixed in. Read the full chat recap here. Listen to the podcast recap here. (Podcasts are also available on iTunes and Google). … [Read more...] about PPC Account Structure – July 20, 2021
Feed-Based PPC Advertising with Andrew Lolk – July 13, 2021
This week's chat was guest hosted by Andrew Lolk of Savvy Revenue and the topic was "Feed-Based PPC Advertising". Read the full chat recap here. Listen to the podcast recap here. (Podcasts are also available on iTunes and Google). Resources Feed-Based Search Ads: Build & Manage Entire Accounts Automatically (from the Savvy Revenue Blog) … [Read more...] about Feed-Based PPC Advertising with Andrew Lolk – July 13, 2021
So Cookies Are Getting a Reprieve – Now What? June 29, 2021
This week's chat was hosted by Julie Friedman Bacchini and the topic was "So Cookies Are Getting a Reprieve, Now What?". Read the full chat recap here. Listen to the podcast recap here. (Podcasts are also available on iTunes and Google). Stories referenced during the chat on this topic: Supporting partners through the rollout of Apple’s new ATT policies … [Read more...] about So Cookies Are Getting a Reprieve – Now What? June 29, 2021