This week's chat was hosted by Julie Friedman Bacchini and the topic was "Bye Bye ETAs & Hello to the RSA Only Era in Google Ads". With the ability to create new ETAs (expanded text ads) going away on July 1st and RSAs (responsive search ads) will be the only option for creating ads going forward. Read the full chat recap here. Listen to the podcast recap … [Read more...] about Bye Bye ETAs & Hello to the RSA Only Era in Google Ads – June 28, 2022
Google Ads
Your GML 2022 Questions – Answered by Ginny Marvin of Google Ads
Ok, here is the monster post with both questions asked and answered during the tweeting and audio versions of PPC Chat right after this year's Google Marketing Live. First section the embedded tweets, followed by the questions from the audio chat. Tweets Yes, absolutely, this should be best practice for every business (GDPR and CCPA likely already prompted those convos). … [Read more...] about Your GML 2022 Questions – Answered by Ginny Marvin of Google Ads
Google Marketing Live 2022 – Keynotes Recap
Well, Google Marketing Live 2022 happened on Tuesday... and yes, that is the best opening line I have for it! This year's event, at least to me, felt like a whole lot of sizzle and barely any steak. What do I mean by that? Well, it was a lot of grand concepts and not very much in things you can now or in the very near future start testing. It was also extremely skewed toward … [Read more...] about Google Marketing Live 2022 – Keynotes Recap
Google Marketing Live BINGO Card 2022
Yes, it is that time of year again - Google Marketing Live takes place on Tuesday, May 24th at 12:00 PM EST. You can register to view the livestream here: https://blog.google/products/ads-commerce/register-gml2022/ And enjoy our annual BINGO card for the event too! We will be live tweeting our reactions to the announcements during our regular PPC Chat hour 12:00 - 1:00 PM … [Read more...] about Google Marketing Live BINGO Card 2022
Your Performance Max Questions Answered by Ginny Marvin of Google Ads
We had so many great questions about Performance Max campaigns asked during the Tuesday chat (February 2, 2022) and during the audio chat last week with Ginny Marvin of Google Ads that we decided to put them all together into a separate post from the chat recap. From Tuesday's Chat Q: Is there anything in the works for Performance Max that will address cannibalization or … [Read more...] about Your Performance Max Questions Answered by Ginny Marvin of Google Ads