This is a guest post by Menucha Ossowiecki. You ever look at a campaign and think, “This should be working… so why isn’t it?” The targeting’s on point. The visuals look great. The budget is solid. Everything seems to be in place and yet the numbers tell a different story. Limited clicks. Limited leads. From what I’ve seen from auditing many accounts, when the account … [Read more...] about If Your Ads Aren’t Converting, Your Message Might Be Working Against You
General PPC
Compounding Results from PPC and SEO: How to Win with Unified Search
Guest post by Chris Murray When people talk about digital marketing, they often describe pay-per-click (PPC) advertising and search engine optimisation (SEO) as separate functions, different units, working in parallel. This distinction has merit when we’re talking about specialists' skill sets, but getting these practices working together is key to winning with PPC. The … [Read more...] about Compounding Results from PPC and SEO: How to Win with Unified Search