This week's chat was hosted by Julie Friedman Bacchini, over on the PPC Chat Slack, and the topic was "What's on Your Mind This Week in PPC." Questions Q1: What is on your mind in PPC this week? Q2: Starting a thread for thoughts on Q4. Q3: Which platform(s) do we think will drop changes on us before the end of the year? And are there any specific changes you’re … [Read more...] about Chat Recap – What’s on Your Mind in PPC This Week? – August 22, 2023
Chat Recaps
Chat Recap – What’s on Your Mind in PPC? July 6, 2023
This week's chat was an experiment in chatting on the Slack platform instead of Twitter. And it took place in the Thursday audio chat slot since Tuesday of that week was a holiday in the US. The chat was hosted by Julie Friedman Bacchini and the topic was "What's on Your Mind in PPC?" Questions Q1: With Twitter becoming increasingly unreliable, where would you like to have … [Read more...] about Chat Recap – What’s on Your Mind in PPC? July 6, 2023
Chat Recap – GA4 – The End of an Era – June 27, 2023
This week's chat was hosted by Julie Friedman Bacchini and the topic was "GA4 - The End of an Era." With the imminent sunsetting of Universal Analytics upon us, it seemed like the most timely of topics (at least until the YouTube stories broke...) Questions Q1: Are all of the sites you work with using GA4? If so, for how long? And if not, why not? Q2: How comfortable are … [Read more...] about Chat Recap – GA4 – The End of an Era – June 27, 2023
Chat Recap – Preparing for the Shift in PPC – Tracking, Targeting & Attribution – June 13, 2023
This week's chat was hosted by Julie Friedman Bacchini and the topic was "Preparing for the Shift in PPC - Tracking, Targeting & Attribution." We had a very lively discussion! We only got to 4 questions, which is rare. Questions Q1: Which of the coming announced changes do you think will impact PPC most significantly (or at least your accounts): Diminishing role of … [Read more...] about Chat Recap – Preparing for the Shift in PPC – Tracking, Targeting & Attribution – June 13, 2023
Chat Recap – Are Tech Companies Out of Touch with What People Actually Want? – June 6, 2023
This week's chat was hosted by Julie Friedman Bacchini and the topic was "Are Tech Companies Out of Touch with What People Actually Want?" Questions Q1: Do you think that AI is being over, properly or under hyped by tech platforms right now either generally or relative to PPC? Q2: What do you think are the best uses of what is currently referred to as “AI” in tech and ad … [Read more...] about Chat Recap – Are Tech Companies Out of Touch with What People Actually Want? – June 6, 2023