This week's chat was hosted by Julie Friedman Bacchini and the topic was "Bye Bye ETAs & Hello to the RSA Only Era in Google Ads". With the ability to create new ETAs (expanded text ads) going away on July 1st and RSAs (responsive search ads) will be the only option for creating ads going forward. Read the full chat recap here. Listen to the podcast recap … [Read more...] about Bye Bye ETAs & Hello to the RSA Only Era in Google Ads – June 28, 2022
Chat Recaps
Your GML 2022 Questions – Answered by Ginny Marvin of Google Ads
Ok, here is the monster post with both questions asked and answered during the tweeting and audio versions of PPC Chat right after this year's Google Marketing Live. First section the embedded tweets, followed by the questions from the audio chat. Tweets Yes, absolutely, this should be best practice for every business (GDPR and CCPA likely already prompted those convos). … [Read more...] about Your GML 2022 Questions – Answered by Ginny Marvin of Google Ads
Setting & Managing Expectations in This New Age of PPC – June 14, 2022
This week's chat was hosted by Julie Friedman Bacchini and the topic was "Setting & Managing Expectations in This New Age of PPC". We talked about the importance of setting and continuing to manage client/stakeholder expectations for PPC, as well as how this process has changed with all of the recent changes in PPC. How has automation, loss of data, etc. impacted how PPC … [Read more...] about Setting & Managing Expectations in This New Age of PPC – June 14, 2022
B2B PPC in 2022 – June 7, 2022
This week's chat was hosted by Julie Friedman Bacchini and the topic was "B2B PPC in 2022". It was a very lively discussion, as B2B is often ignored or overlooked when it comes to ad platforms' focus... Read the full chat recap here. Listen to the podcast recap here. (Podcasts are also available on iTunes and Google). Some tweet highlights One of the … [Read more...] about B2B PPC in 2022 – June 7, 2022
Breaking into PPC Speaking – May 17, 2022
This week's chat was hosted by Julie Friedman Bacchini and the topic was "Breaking into PPC Speaking". We talked about where to start and experienced speakers offered advice for those wanting to take the leap into speaking at PPC events. Read the full recap here. Listen to the podcast recap here. (Podcasts are also available on iTunes and Google). … [Read more...] about Breaking into PPC Speaking – May 17, 2022