This week's chat was hosted by Julie Friedman Bacchini and the topic was "Managing PPC in Rough Economic Times". Read the full chat recap here. Listen to the podcast recap here. (Podcasts are also available on iTunes and Google). … [Read more...] about Managing PPC in Rough Economic Times – April 26, 2022
Business of PPC
Hiring & Getting Hired in PPC – April 19, 2022
This week's chat was hosted by Julie Friedman Bacchini and the topic was "Hiring & Getting Hired in PPC". Read the full chat recap here. Listen to the podcast recap here. (Podcasts are also available on iTunes and Google). Links and Resources Are Digital Marketing Courses Worthwhile? Pro Marketers Respond (Search Engine Journal) This Twitter thread … [Read more...] about Hiring & Getting Hired in PPC – April 19, 2022
All About PPC Audits – April 12, 2022
This week's chat was hosted by Julie Friedman Bacchini and the topic was "All About PPC Audits". Read the full chat recap here. Listen to the podcast recap here. (Podcasts are also available on iTunes and Google). Some Tweet Highlights A5. Almost always find Search with Display select. At this point just either commit to Performance Max or set up proper … [Read more...] about All About PPC Audits – April 12, 2022
Annual PPC Salary Survey Results Are Here!
Duane Brown does a PPC industry salary survey every year. His summary for this year's survey: "The 2022 salary survey had 715 responses from around the world including Brazil, Australia, Singapore and across Europe and North America. Companies make salary a black box affair and that doesn’t help anyone in the marketing industry. Salaries should be more open and if the industry … [Read more...] about Annual PPC Salary Survey Results Are Here!
When A Potential Client Asks For A Discount…
I saw this tweet from Duane Brown and had a visceral reaction to it, so I asked for your thoughts and reactions and here they are: When a potential client says some form of: Would you be willing to do a discounted intro period for the first month or two? We are trying to find a good partnership to use for long term. It should be a hell no from you. Or maybe offer less … [Read more...] about When A Potential Client Asks For A Discount…