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PPCChat

The Official Home of the Twitter Chat

Business of PPC

Setting & Managing Expectations in This New Age of PPC – June 14, 2022

This week's chat was hosted by Julie Friedman Bacchini and the topic was "Setting & Managing Expectations in This New Age of PPC". We talked about the importance of setting and continuing to manage client/stakeholder expectations for PPC, as well as how this process has changed with all of the recent changes in PPC. How has automation, loss of data, etc. impacted how PPC … [Read more...] about Setting & Managing Expectations in This New Age of PPC – June 14, 2022

Managing PPC in Rough Economic Times – April 26, 2022

This week's chat was hosted by Julie Friedman Bacchini and the topic was "Managing PPC in Rough Economic Times". Read the full chat recap here. Listen to the podcast recap here. (Podcasts are also available on iTunes and Google). … [Read more...] about Managing PPC in Rough Economic Times – April 26, 2022

Hiring & Getting Hired in PPC – April 19, 2022

This week's chat was hosted by Julie Friedman Bacchini and the topic was "Hiring & Getting Hired in PPC". Read the full chat recap here. Listen to the podcast recap here. (Podcasts are also available on iTunes and Google). Links and Resources Are Digital Marketing Courses Worthwhile? Pro Marketers Respond (Search Engine Journal) This Twitter thread … [Read more...] about Hiring & Getting Hired in PPC – April 19, 2022

All About PPC Audits – April 12, 2022

This week's chat was hosted by Julie Friedman Bacchini and the topic was "All About PPC Audits". Read the full chat recap here. Listen to the podcast recap here. (Podcasts are also available on iTunes and Google). Some Tweet Highlights A5. Almost always find Search with Display select. At this point just either commit to Performance Max or set up proper … [Read more...] about All About PPC Audits – April 12, 2022

Annual PPC Salary Survey Results Are Here!

Duane Brown does a PPC industry salary survey every year. His summary for this year's survey: "The 2022 salary survey had 715 responses from around the world including Brazil, Australia, Singapore and across Europe and North America. Companies make salary a black box affair and that doesn’t help anyone in the marketing industry. Salaries should be more open and if the industry … [Read more...] about Annual PPC Salary Survey Results Are Here!

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gilgildner Gil Gildner @gilgildner ·
27m

Do you want to win some locally roasted coffee? The answer is already yes. But what if you also got 4 books from @PPCKirk, @AnyaGildner & myself?

We're giving away 4 books + 2 bags to five (5!) lucky winners.

https://www.discosloth.com/book-giveaway/

#ppcchat #marketingtwitter

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laurenturow Lauren Turow @laurenturow ·
14h

Need ANY tips on #PPC? The #PPCChat is the place to BE. Oh, AND they have the amazing feature of having someone recap the chat in written AND podcast form, so you never miss the action. Learn more: https://bit.ly/3A5WY3x @Matt_Umbro @NeptuneMoon #AI #boss

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neptunemoon Julie F Bacchini @neptunemoon ·
23h

Yikes!
#PPCChat

Craig Silverman @CraigSilverman

NEW: Google was sharing user data with a sanctioned state-owned Russian ad company until we alerted Google last wk. The shared data may have included sensitive location info and mobile IDs of people in Ukraine. Based on research by @kfranasz. Story & 🧵 https://www.propublica.org/article/google-russia-rutarget-sberbank-sanctions-ukraine

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