This week's chat was hosted by Julie Friedman Bacchini and the topic was "Setting & Managing Expectations in This New Age of PPC". We talked about the importance of setting and continuing to manage client/stakeholder expectations for PPC, as well as how this process has changed with all of the recent changes in PPC. How has automation, loss of data, etc. impacted how PPC … [Read more...] about Setting & Managing Expectations in This New Age of PPC – June 14, 2022
Business of PPC
Managing PPC in Rough Economic Times – April 26, 2022
This week's chat was hosted by Julie Friedman Bacchini and the topic was "Managing PPC in Rough Economic Times". Read the full chat recap here. Listen to the podcast recap here. (Podcasts are also available on iTunes and Google). … [Read more...] about Managing PPC in Rough Economic Times – April 26, 2022
Hiring & Getting Hired in PPC – April 19, 2022
This week's chat was hosted by Julie Friedman Bacchini and the topic was "Hiring & Getting Hired in PPC". Read the full chat recap here. Listen to the podcast recap here. (Podcasts are also available on iTunes and Google). Links and Resources Are Digital Marketing Courses Worthwhile? Pro Marketers Respond (Search Engine Journal) This Twitter thread … [Read more...] about Hiring & Getting Hired in PPC – April 19, 2022
All About PPC Audits – April 12, 2022
This week's chat was hosted by Julie Friedman Bacchini and the topic was "All About PPC Audits". Read the full chat recap here. Listen to the podcast recap here. (Podcasts are also available on iTunes and Google). Some Tweet Highlights A5. Almost always find Search with Display select. At this point just either commit to Performance Max or set up proper … [Read more...] about All About PPC Audits – April 12, 2022
Annual PPC Salary Survey Results Are Here!
Duane Brown does a PPC industry salary survey every year. His summary for this year's survey: "The 2022 salary survey had 715 responses from around the world including Brazil, Australia, Singapore and across Europe and North America. Companies make salary a black box affair and that doesn’t help anyone in the marketing industry. Salaries should be more open and if the industry … [Read more...] about Annual PPC Salary Survey Results Are Here!