This post is the third in a series of “how do I say this” for PPC professionals. Pulling from my 25 years in business, I’m offering my thoughts on how I might handle specific situations. All suggestions offered here are just that – suggestions. Only you know what is best in your specific situation. We have all been there, haven’t we? A client or stakeholder just does not … [Read more...] about When a Client Doesn’t Want to Hear It
Business of PPC
When a Client Wants to Do Something You Know Won’t Work
This post is the second in a series of “how do I say this” for PPC professionals. Pulling from my 25 years in business, I’m offering my thoughts on how I might handle specific situations. All suggestions offered here are just that – suggestions. Only you know what is best in your specific situation. Time to deal with another common and sticky client or stakeholder … [Read more...] about When a Client Wants to Do Something You Know Won’t Work
Handling Clients Being Late on Payments
This post is the first in a series of "how do I say this" for PPC professionals. Pulling from my 25 years in business, I'm offering my thoughts on how I might handle specific situations. All suggestions offered here are just that - suggestions. Only you know what is best in your specific situation. Clients are late paying invoices for a lot of different reasons. Most of … [Read more...] about Handling Clients Being Late on Payments
Answering Client Questions – March 7, 2023
This week's chat was hosted by Julie Friedman Bacchini and the topic was "Answering Client Questions." Questions Q1: Do your clients or stakeholders ask you a lot of questions? Do you encourage them to? Q2: What kinds of questions do you get asked most frequently by clients or stakeholders? Q3: What questions do you wish clients or stakeholders would ask? Q4: What … [Read more...] about Answering Client Questions – March 7, 2023
Platform Layoffs & PPC – How to Navigate the Bumpy Road – January 24, 2023
This week's chat was hosted by Julie Friedman Bacchini and the topic was "Platform Layoffs & PPC - How to Navigate the Bumpy Road." Questions We talked in November about “Managing PPC When Tech is Melting Down” and are picking up on that theme this week with all the layoffs. Q1: Are you concerned about all of the layoffs happening in the tech space in general and at ad … [Read more...] about Platform Layoffs & PPC – How to Navigate the Bumpy Road – January 24, 2023