Business of PPC

This week's chat was hosted by Julie Friedman Bacchini and the topic was "Answering Client Questions." Questions Q1: Do your clients or stakeholders ask you a lot of questions? Do you encourage them to? Q2: What kinds of questions do you get asked most frequently by clients or stakeholders? Q3: What questions do you wish clients or stakeholders would ask? Q4: What … [Read more...] about Answering Client Questions – March 7, 2023

This week's chat was hosted by Julie Friedman Bacchini and the topic was "Platform Layoffs & PPC - How to Navigate the Bumpy Road." Questions We talked in November about “Managing PPC When Tech is Melting Down” and are picking up on that theme this week with all the layoffs. Q1: Are you concerned about all of the layoffs happening in the tech space in general and at ad … [Read more...] about Platform Layoffs & PPC – How to Navigate the Bumpy Road – January 24, 2023

This week's chat was hosted by Julie Friedman Bacchini and the topic was "Raising Your Rates - How, When & Why." Questions Q1: Have you ever raised your rates? If so, why? And if not, why not? Q2: Are you planning on or considering raising your rates for 2023? If so, why? And if not, why not? Q3: How do you go about raising your rates? Q4: Are you nervous about … [Read more...] about Raising Your Rates – How, When & Why – December 13, 2022

This week's chat was hosted by Julie Friedman Bacchini and the topic was "Planning & Research in PPC in 2022". Questions Q1: Are you in the midst of any PPC planning right now? If so, what kinds of planning are you working on? Q2: How are you handling budgeting planning for 2023? Are you using 2022 or your comparison? If so, why and if not, why not and what are you … [Read more...] about Planning & Research in PPC in 2022 – September 27, 2022

This week's chat was hosted by Julie Friedman Bacchini and the topic was "Managing PPC in Unsettled Economic Times". Questions Q1: Are you concerned about the economy in general as we head into Q4? If so, why and what is most concerning? And if not, why not? Q2: Are you concerned about the economy relative to the industry(ies) you manage advertising for heading into Q4? If … [Read more...] about Managing PPC in Unsettled Economic Times – September 6, 2022