PPCChat

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Business of PPC

Planning & Research in PPC in 2022 – September 27, 2022

This week's chat was hosted by Julie Friedman Bacchini and the topic was "Planning & Research in PPC in 2022". Questions Q1: Are you in the midst of any PPC planning right now? If so, what kinds of planning are you working on? Q2: How are you handling budgeting planning for 2023? Are you using 2022 or your comparison? If so, why and if not, why not and what are you … [Read more...] about Planning & Research in PPC in 2022 – September 27, 2022

Managing PPC in Unsettled Economic Times – September 6, 2022

This week's chat was hosted by Julie Friedman Bacchini and the topic was "Managing PPC in Unsettled Economic Times". Questions Q1: Are you concerned about the economy in general as we head into Q4? If so, why and what is most concerning? And if not, why not? Q2: Are you concerned about the economy relative to the industry(ies) you manage advertising for heading into Q4? If … [Read more...] about Managing PPC in Unsettled Economic Times – September 6, 2022

Setting & Managing Expectations in This New Age of PPC – June 14, 2022

This week's chat was hosted by Julie Friedman Bacchini and the topic was "Setting & Managing Expectations in This New Age of PPC". We talked about the importance of setting and continuing to manage client/stakeholder expectations for PPC, as well as how this process has changed with all of the recent changes in PPC. How has automation, loss of data, etc. impacted how PPC … [Read more...] about Setting & Managing Expectations in This New Age of PPC – June 14, 2022