Guest post author Melissa Mackey You’ve probably heard of the 4 P’s of marketing: Product, Price, Place, and Promotion. And if you do B2B PPC, you might look at those elements and think “none of these apply to my campaigns!” B2B advertisers do have a product, although it might be a service rather than a tangible product. Of course, there are prices and places … [Read more...] about B2B PPC: How It’s Different from B2C
B2B
PPC for Lead Gen – What’s Working & What’s Not – August 23, 2022
This week's chat was hosted by Julie Friedman Bacchini and the topic was "PPC for Lead Gen - What's Working & What's Not". Questions Q1: If you are doing PPC for lead generation (lead gen) for what industry or industries are you currently advertising? Q2: Which advertising platform(s) are you currently using for you lead gen PPC? Does it vary at all by industry? Q3: … [Read more...] about PPC for Lead Gen – What’s Working & What’s Not – August 23, 2022
B2B PPC in 2022 – June 7, 2022
This week's chat was hosted by Julie Friedman Bacchini and the topic was "B2B PPC in 2022". It was a very lively discussion, as B2B is often ignored or overlooked when it comes to ad platforms' focus... Read the full chat recap here. Listen to the podcast recap here. (Podcasts are also available on iTunes and Google). Some tweet highlights One of the … [Read more...] about B2B PPC in 2022 – June 7, 2022
What’s Working in B2B PPC? – August 11, 2020
This week's chat was hosted by Andrea Cruz and the topic was "What's Working in B2B PPC?". Read the full chat recap here. Listen to the podcast recap here. (Podcasts are also available on iTunes and Google). … [Read more...] about What’s Working in B2B PPC? – August 11, 2020