This week's chat was hosted by Julie Friedman Bacchini and the topic was "Targeting Ads In Today’s Ever Changing Environment." Questions Q1: How do you decide on the targeting for your PPC advertising? Q2: Has your process for targeting changed in the last few years? Either how you think about it or how you actually set it up within platforms? Q3: Are you using “first … [Read more...] about Chat Recap – Targeting Ads In Today’s Ever Changing Environment – May 2, 2023
Audiences
PPC What Ifs? – April 27, 2021
This week's chat was hosted by Julie Friedman Bacchini and the topic was "PPC What Ifs" where questions were posed about hypothetical (or maybe soon to come to pass) scenarios such as "What if you could no longer target search ads by keywords - what would you do?" Read the full chat recap here. Listen to the chat recap here. (Podcasts are also available on iTunes and … [Read more...] about PPC What Ifs? – April 27, 2021
Audience Assumptions – November 10, 2020
This week's chat was hosted by Julie Friedman Bacchini and the topic was "Audience Assumptions". Read the full chat recap here. Listen to the chat recap here. (Podcasts are also available on iTunes and Google). Resources This was shared by Tim Halloran during the chat: … [Read more...] about Audience Assumptions – November 10, 2020