PPCChat

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Attribution

Chat Recap – Preparing for the Shift in PPC – Tracking, Targeting & Attribution – June 13, 2023

This week's chat was hosted by Julie Friedman Bacchini and the topic was "Preparing for the Shift in PPC - Tracking, Targeting & Attribution." We had a very lively discussion! We only got to 4 questions, which is rare. Questions Q1: Which of the coming announced changes do you think will impact PPC most significantly (or at least your accounts): Diminishing role of … [Read more...] about Chat Recap – Preparing for the Shift in PPC – Tracking, Targeting & Attribution – June 13, 2023

The Changing Landscape of Metrics, Measurement & Reporting – August 3, 2021

This week's chat was hosted by Julie Friedman Bacchini and the topic was "The Changing Landscape of Metrics, Measurement & Reporting". Read the full chat recap here. Listen to the podcast recap here. (Podcasts are also available on iTunes and Google). Resources Shared During Chat Why You Need to Pivot To MER a.k.a Blended ROAS (Foxwell Digital) CPA … [Read more...] about The Changing Landscape of Metrics, Measurement & Reporting – August 3, 2021

PPC What Ifs? – April 27, 2021

This week's chat was hosted by Julie Friedman Bacchini and the topic was "PPC What Ifs" where questions were posed about hypothetical (or maybe soon to come to pass) scenarios such as "What if you could no longer target search ads by keywords - what would you do?" Read the full chat recap here. Listen to the chat recap here. (Podcasts are also available on iTunes and … [Read more...] about PPC What Ifs? – April 27, 2021