This week's chat was hosted by Julie Friedman Bacchini and the topic was "What If Most PPC Data Went Away?". Read the full chat recap here. Listen to the podcast recap here. (Podcasts are also available on iTunes and Google). … [Read more...] about What If Most PPC Data Went Away? – February 1, 2022
Attribution
The Changing Landscape of Metrics, Measurement & Reporting – August 3, 2021
This week's chat was hosted by Julie Friedman Bacchini and the topic was "The Changing Landscape of Metrics, Measurement & Reporting". Read the full chat recap here. Listen to the podcast recap here. (Podcasts are also available on iTunes and Google). Resources Shared During Chat Why You Need to Pivot To MER a.k.a Blended ROAS (Foxwell Digital) CPA … [Read more...] about The Changing Landscape of Metrics, Measurement & Reporting – August 3, 2021
PPC What Ifs? – April 27, 2021
This week's chat was hosted by Julie Friedman Bacchini and the topic was "PPC What Ifs" where questions were posed about hypothetical (or maybe soon to come to pass) scenarios such as "What if you could no longer target search ads by keywords - what would you do?" Read the full chat recap here. Listen to the chat recap here. (Podcasts are also available on iTunes and … [Read more...] about PPC What Ifs? – April 27, 2021
PPC In A Cookieless World – March 9, 2021
This week's chat was hosted by Julie Friedman Bacchini and the topic was "PPC In A Cookieless World". This chat was inspired by Google's announcement last week that it will not be developing technology to replace cookies for tracking and advertising targeting. Read the full chat recap here. Listen to the podcast recap here. (Podcasts are also available on iTunes and … [Read more...] about PPC In A Cookieless World – March 9, 2021
Google Data Studio – December 15, 2020
This week's chat was hosted by guest host Jennifer Denney of Elevated Marketing and the topic was "Google Data Studio". Read the full chat recap here. Listen to the podcast recap here. (Podcasts are also available on iTunes and Google). Resources How To Use Google Data Studio (video) Google Data Studio Help Forum Best Data Studio Templates of 2020 … [Read more...] about Google Data Studio – December 15, 2020