This week's chat was hosted by Julie Friedman Bacchini and the topic was "Preparing for the Shift in PPC - Tracking, Targeting & Attribution." We had a very lively discussion! We only got to 4 questions, which is rare. Questions Q1: Which of the coming announced changes do you think will impact PPC most significantly (or at least your accounts): Diminishing role of … [Read more...] about Chat Recap – Preparing for the Shift in PPC – Tracking, Targeting & Attribution – June 13, 2023
Attribution
What If Most PPC Data Went Away? – February 1, 2022
This week's chat was hosted by Julie Friedman Bacchini and the topic was "What If Most PPC Data Went Away?". Read the full chat recap here. Listen to the podcast recap here. (Podcasts are also available on iTunes and Google). … [Read more...] about What If Most PPC Data Went Away? – February 1, 2022
The Changing Landscape of Metrics, Measurement & Reporting – August 3, 2021
This week's chat was hosted by Julie Friedman Bacchini and the topic was "The Changing Landscape of Metrics, Measurement & Reporting". Read the full chat recap here. Listen to the podcast recap here. (Podcasts are also available on iTunes and Google). Resources Shared During Chat Why You Need to Pivot To MER a.k.a Blended ROAS (Foxwell Digital) CPA … [Read more...] about The Changing Landscape of Metrics, Measurement & Reporting – August 3, 2021
PPC What Ifs? – April 27, 2021
This week's chat was hosted by Julie Friedman Bacchini and the topic was "PPC What Ifs" where questions were posed about hypothetical (or maybe soon to come to pass) scenarios such as "What if you could no longer target search ads by keywords - what would you do?" Read the full chat recap here. Listen to the chat recap here. (Podcasts are also available on iTunes and … [Read more...] about PPC What Ifs? – April 27, 2021
PPC In A Cookieless World – March 9, 2021
This week's chat was hosted by Julie Friedman Bacchini and the topic was "PPC In A Cookieless World". This chat was inspired by Google's announcement last week that it will not be developing technology to replace cookies for tracking and advertising targeting. Read the full chat recap here. Listen to the podcast recap here. (Podcasts are also available on iTunes and … [Read more...] about PPC In A Cookieless World – March 9, 2021