AI

This week's chat was hosted by Julie Friedman Bacchini and the topic was "Are Tech Companies Out of Touch with What People Actually Want?" Questions Q1: Do you think that AI is being over, properly or under hyped by tech platforms right now either generally or relative to PPC? Q2: What do you think are the best uses of what is currently referred to as “AI” in tech and ad … [Read more...] about Chat Recap – Are Tech Companies Out of Touch with What People Actually Want? – June 6, 2023

This week's chat was hosted by Julie Friedman Bacchini and the topic was "AI - Helpful or Headache in PPC?". Questions Q1: How do you define AI when it comes to PPC? Q2: What aspects of AI do you think are helpful for PPC? Q3: What aspects of AI do you think are a headache or difficult for PPC? Q4: What do you think is most exciting and/or potentially the most useful … [Read more...] about AI – Helpful or Headache in PPC? – April 18, 2023