See UPDATE at end for latest on this. Well this is not what I wanted to start my day off with today. I had already planned to talk about "Getting The Support You Need" as today's PPC Chat live chat topic. It appears I was a bit clairvoyant on that being a good discussion topic. If you have not yet heard, Google Ads is now requiring advertisers to check a box that grants … [Read more...] about Want Human Google Ads Support? You Have to Authorize Them to Make Changes to Your Account Now to Get It
AI
Beyond the AI Hype: How to Give Your Google Ads Workflow Superpowers with LLMs
A practical guide for PPC professionals who want automation power without giving up control or client data security. This is a guest post by Ali Mehdi Mukadam. I’ve been wrestling with how to write about AI for PPC professionals in a way that actually moves the needle. After countless conversations in our weekly PPCChat discussions, I’ve realized we sit on a spectrum. … [Read more...] about Beyond the AI Hype: How to Give Your Google Ads Workflow Superpowers with LLMs
Your AI Max for Search Campaigns Questions Answered with Google Ads’ Ginny Marvin
This post is both a recap of the live PPC Chat session with Ginny Marvin on May 13, 2025 where she answered questions about AI Max for Search Campaigns, as well as answers to questions that were submitted but not answered during the chat as we ran out of time. There were a ton of questions, so I set up this post in sections, including: General Questions Keywordless … [Read more...] about Your AI Max for Search Campaigns Questions Answered with Google Ads’ Ginny Marvin
Leveraging Google Ads Scripts for Campaign Efficiency – Guest Post by Dii Pooler
This post is written by guest poster Dii Pooler. The complexity of managing multiple Google Ads accounts requires smart solutions—And Google Ads Scripts provides a reliable way to automate, monitor, & analyze key tasks to enhance your campaign efficiency. Google Ads Scripts are JavaScript-based solutions that automate repetitive tasks and allow advanced data … [Read more...] about Leveraging Google Ads Scripts for Campaign Efficiency – Guest Post by Dii Pooler
Chat Recap – Are Tech Companies Out of Touch with What People Actually Want? – June 6, 2023
This week's chat was hosted by Julie Friedman Bacchini and the topic was "Are Tech Companies Out of Touch with What People Actually Want?" Questions Q1: Do you think that AI is being over, properly or under hyped by tech platforms right now either generally or relative to PPC? Q2: What do you think are the best uses of what is currently referred to as “AI” in tech and ad … [Read more...] about Chat Recap – Are Tech Companies Out of Touch with What People Actually Want? – June 6, 2023