Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing: Microsoft Advertising launches chat API to monetize AI chat (Search Engine Land) Meta Outlines New AI Process to Facilitate Creation from a Broader Range of Inputs (Social Media Today) What marketers can learn from Bud Light’s … [Read more...] about ICYMI – Great PPC Posts You May Have Missed This Week – May 12, 2023
Chat Recap – The Future of Search & PPC – May 9, 2023
This week's chat was hosted by Julie Friedman Bacchini and the topic was "The Future of Search & PPC." Questions Q1: Have you spent any time thinking about or pondering the future of search and/or PPC? Or are you too busy dealing with the today & right now? Q2: Where do you think search is headed? There has been so much talk about AI and search (with more to come … [Read more...] about Chat Recap – The Future of Search & PPC – May 9, 2023
ICYMI – Great PPC Posts You May Have Missed This Week – May 5, 2023
Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing: New update to Meta Ads location targeting (Search Engine Land) YouTube pitches Shorts at the NewFronts (Marketing Brew) YouTube has a new interface, and not everyone is excited about it (Search Engine Land) TikTok’s new ad … [Read more...] about ICYMI – Great PPC Posts You May Have Missed This Week – May 5, 2023
Chat Recap – Targeting Ads In Today’s Ever Changing Environment – May 2, 2023
This week's chat was hosted by Julie Friedman Bacchini and the topic was "Targeting Ads In Today’s Ever Changing Environment." Questions Q1: How do you decide on the targeting for your PPC advertising? Q2: Has your process for targeting changed in the last few years? Either how you think about it or how you actually set it up within platforms? Q3: Are you using “first … [Read more...] about Chat Recap – Targeting Ads In Today’s Ever Changing Environment – May 2, 2023
ICYMI – Great PPC Posts You May Have Missed This Week – April 28, 2023
Because we all know how easy it is to miss a great PPC post or thread in any given week, so here are the ones I saw that I thought worth sharing: Google’s Latest AI Ad Tool Stirs Fresh Transparency Concerns for Marketers (Adweek) A catastrophic Meta bug caused overspending, higher-than-average CPA’s (Search Engine Land) Facebook's Ad System Went Nuts and Charged … [Read more...] about ICYMI – Great PPC Posts You May Have Missed This Week – April 28, 2023