This week's chat was guest co-hosted by Akvile DeFazio and sponsored by Foxwell Digital. The topic was "Q5 Paid Social Tactics to Successfully Wrap the Year.' Questions Q1: Is “Q5” (December 25-31) a term you are familiar with? And if so, do you plan for it specifically? Q2: How have your paid social efforts gone so far this holiday season? Q3: What are the benefits of … [Read more...] about Q5 Paid Social Tactics to Successfully Wrap the Year with guest co-host Akvile DeFazio – November 29, 2022
What We Are Thankful for in PPC – November 22, 2022
This week's chat was hosted by Julie Friedman Bacchini and the topic was "What We Are Thankful for in PPC." Questions Q1: While we do our fair share of complaining and venting, we are not all negative! What are you thankful for in PPC in general? Q2: What about any of the platforms are you thankful for? Q3: What are you thankful for with regard to the clients or … [Read more...] about What We Are Thankful for in PPC – November 22, 2022
ICYMI – Great PPC Posts You May Have Missed This Week – November 18, 2022
ICYMI posts are sponsored by: Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing: Will TikTok Become a Major Amazon Competitor? (Tinuiti) Googlers voice stinging critique of company's actions on privacy in previously unreported internal interviews made public by US judge … [Read more...] about ICYMI – Great PPC Posts You May Have Missed This Week – November 18, 2022
Managing PPC When Tech is Melting Down – November 15, 2022
This week's chat was hosted by Julie Friedman Bacchini and the topic was "Managing PPC When Tech is Melting Down." Questions Q1: With all the terrible tech news - layoffs, Twitter imploding, etc. - what is your biggest concern in all of it with regard to PPC? Q2: Have your clients or stakeholders expressed any concern about the state of the tech platforms and companies? If … [Read more...] about Managing PPC When Tech is Melting Down – November 15, 2022
ICYMI – Great PPC Posts You May Have Missed This Week – November 11, 2022
ICYMI posts are sponsored by: Twitter adds Official badge, then Musk immediately kills it (Search Engine Land) YouTube Launches Enhanced Shorts Viewing Experience for Connected TVs (Social Media Today) Elon Musk’s Twitter town hall does little to assuage advertiser questions and concerns (Digiday) PPC Trends 2023 [Download] (Search Engine Journal) … [Read more...] about ICYMI – Great PPC Posts You May Have Missed This Week – November 11, 2022