Ok, here is the monster post with both questions asked and answered during the tweeting and audio versions of PPC Chat right after this year's Google Marketing Live. First section the embedded tweets, followed by the questions from the audio chat. Tweets Yes, absolutely, this should be best practice for every business (GDPR and CCPA likely already prompted those convos). … [Read more...] about Your GML 2022 Questions – Answered by Ginny Marvin of Google Ads
ICYMI – Great PPC Posts You May Have Missed This Week – June 17, 2022
Because we all know how easy it is to miss a great PPC post or thread in any given week, here are some that I saw that I thought worth sharing: Google Ads To Address Concerns Over Third-Party Sales Solicitations & Poor Advice (SEO Roundtable) Elon Musk to address Twitter employees for first time in Town Hall (Reuters) Performance Max: Part One – Best Practices … [Read more...] about ICYMI – Great PPC Posts You May Have Missed This Week – June 17, 2022
Setting & Managing Expectations in This New Age of PPC – June 14, 2022
This week's chat was hosted by Julie Friedman Bacchini and the topic was "Setting & Managing Expectations in This New Age of PPC". We talked about the importance of setting and continuing to manage client/stakeholder expectations for PPC, as well as how this process has changed with all of the recent changes in PPC. How has automation, loss of data, etc. impacted how PPC … [Read more...] about Setting & Managing Expectations in This New Age of PPC – June 14, 2022
ICYMI – Great PPC Posts You May Have Missed This Week – June 10, 2022
Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing: SEO tool Ahrefs invests $60M in building creator-friendly search engine, 'Yep' (Tech Crunch) Use ‘Experiments’ to Test Google Ads (Practical Ecommerce) Improve SEM Performance With Your Own Unique KPIs (Search Engine … [Read more...] about ICYMI – Great PPC Posts You May Have Missed This Week – June 10, 2022
B2B PPC in 2022 – June 7, 2022
This week's chat was hosted by Julie Friedman Bacchini and the topic was "B2B PPC in 2022". It was a very lively discussion, as B2B is often ignored or overlooked when it comes to ad platforms' focus... Read the full chat recap here. Listen to the podcast recap here. (Podcasts are also available on iTunes and Google). Some tweet highlights One of the … [Read more...] about B2B PPC in 2022 – June 7, 2022