Guest post by Meriem Nacer. There’s a story that Black Friday got its name because it was the point in the year when retailers went from operating “in the red” to turning a profit and being “in the black”. That’s not quite where the name came from, but it’s a useful way to think about Black Friday. Because generating more revenue isn’t much use if you’ve discounted away … [Read more...] about The PPC decisions that matter most in Q4 2026