Guest post author Melissa Mackey You’ve probably heard of the 4 P’s of marketing: Product, Price, Place, and Promotion. And if you do B2B PPC, you might look at those elements and think “none of these apply to my campaigns!” B2B advertisers do have a product, although it might be a service rather than a tangible product. Of course, there are prices and places … [Read more...] about B2B PPC: How It’s Different from B2C