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PPCChat

The Official Home of the Twitter Chat

Melissa Mackey

 Agency, B2B, Paid Search, Paid Social, Professional Speaker / 428 views

I’ve been doing PPC since the dawn of Adwords (now Google Ads) in 2002.  I’m currently Search Supervisor at gyro, Dentsu Aegis Network’s Global B2B Flagship Agency.

Prior to working at gyro, I’ve done paid search and paid social in various agency and in-house settings. I also love strategy development and am happy to talk about how to think strategically.

While all of my current clients are in the B2B space, I’ve also done e-commerce, B2C, and traditional marketing, going back to my days in traditional media sales.

I’m interested in mentoring those from underrepresented communities in our industry. I’m grateful to all of my mentors in the PPC industry over the years and look forward to repaying the favor by helping increase diversity, equity, and inclusion in the search space.

In addition, I speak at industry conferences and write for industry publications, and am happy to talk to folks about these topics.

What’s great about the internet is we can interact with people anywhere in the US. I’m happy to work with any US time zone at a time that is convenient for both of us.

Find me on social media:

  • Twitter (@Mel66)
  • LinkedIn 
  • Listing ID: 630
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Contact details

United States https://www.gyro.com/

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Chat Recaps

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esperinbound Esper Inbound @esperinbound ·
13m

This day in search marketing history: January 29
https://buff.ly/3JnAnq8
#ppcchat #esperfeed

Reply on Twitter 1619563172389703680 Retweet on Twitter 1619563172389703680 Like on Twitter 1619563172389703680 Twitter 1619563172389703680
colarosa_ Alessandro Colarossi @colarosa_ ·
6h

Attention shopify store owners and agencies who help those with shopify -- this is a fantastic resource: https://analyzify.app/shopify-google-analytics/ga4

Great job @analyzify

#ppcchat #ppc #shopify #googleads #GA4

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mikeryanretail Mike Ryan @mikeryanretail ·
9h

Just for fun, here’s an article I wrote over four years ago
#PPCchat

https://smarter-ecommerce.com/blog/en/google-shopping/beyond-click-metrics/

Reply on Twitter 1619426164417904642 Retweet on Twitter 1619426164417904642 Like on Twitter 1619426164417904642 Twitter 1619426164417904642
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