I have not done one of these in a bit… I needed a break. But today I’m sharing posts that are relevant to PPCers that you may have missed.
A lot of YouTube this week as it turns 20 and Olivia Kory dropped a huge YouTube incrementality study.
- Google Will Explore Ads in AI Mode, Taking Cues From Ads in AI Overviews (Adweek)
- Transforming the future of audience engagement (Microsoft Ads)
- Addressing Advertising’s Overreliance on the Open Web (Street Fight)
- US TikTok Negotiations Stall With Only a Month Left to Arrange a Deal (Social Media Today)
- TikTok usage and spend fall as U.S. ban looms (Digiday)
- Google testing channel reporting for Performance Max campaigns (Search Engine Land)
- Is Google Ads Still Good Value For Money For Low Budget Accounts? (Search Engine Journal)
- YouTube Advertising in 2025: Watch What Team ZATO Learned from Andrew Faris & Olivia Kory on Tracking YouTube Incrementality (ZATO Marketing)
- YouTube Incrementality video with Olivia Kory and Andrew Faris (YouTube)
- Do YouTube Ads Perform? Lessons From 190 Incrementality Test (Haus)
- Google Expands AI Shopping Elements (Social Media Today)
- YouTube at 20: How the Video Colossus Launched the Creator Economy and Turned From Hollywood Foe to Friend (Variety)
- US stocks struggle as ‘America First’ bets backfire (The Financial Times)
- Image assets in Google Ads: Everything you need to know (Search Engine Land)
- Google’s VP of Ads and Commerce Outlines 2025 Priorities (Search Engine Journal)
- Senators Call for DOJ Probe of X’s Advertiser Pressure Campaign (The Wall Street Journal)
- PPC Burnout Is Real: How to Protect Yourself (Pete Bowen)