Because we all know how easy it is to miss a great PPC posts in any given week, here are the ones I saw that I thought worth sharing:
- Google CEO: AI development is finally slowing down—‘the low-hanging fruit is gone’ (CNBC)
- Are You Ready for Q5? (Sam Tomlinson)
- 2024 was a trillion dollar year that signals slower days ahead (Digiday)
- TikTok’s Fight for Survival: The Latest Updates and Impacts on Advertisers (Search Engine Journal)
- ChatGPT’s Advertising Opportunity (AdVenture)
- Consumer Usage Of Social Media Platforms Is Shifting (Again) (Search Engine Journal)
- 3 YouTube Ad formats you need to reach and engage viewers in 2025 (Search Engine Land)
- US Supreme Court Will Hear TikTok’s Appeal Over Sell-Off Bill (Social Media Today)
- Google Ads Tests Double Serving Ads From Same Advertiser On Same Page (Search Engine Journal)
- Google rolls out Brand Guidelines for Performance Max (Search Engine Land)
- YouTube Shares Its Top Ad Campaigns of 2024 (Social Media Today)
- What Does ChatGPT Search Mean for Local Search? (Localogy)
If you didn’t know this meta changed how daily budgets work
Your daily budget is, since idk when this year, an average daily spend over the course of a week pic.twitter.com/Awi9GkPBta
— Rok Hladnik (@rokhladnik) December 12, 2024
I believe the use of the Google App to inject links onto websites is one of the worst changes that we’ve seen to date (examples in comments). So I made this 👇 https://t.co/wiGU1QK3n9
— Greg Finn (@gregfinn) December 20, 2024
Google is losing market share, so they are hiding it from investors by shifting the KPI to “query growth”
Notice all those “features” in the SERPs that randomly lead you to more vaguely-related searches when you click them? That’s query growth, baby!
Notice how you now need… https://t.co/90fxyYEjiz
— Nate Hake (@natejhake) December 20, 2024
Top Two Ads Have Ad Copy, The Two Ads Below That Do NOT.
So While I Hate Most Things Lol, I REALLY HATE All Of These Endless Tests That Google Is Doing And Have Been Drastically Increasing In The “Ai Era”.
On This SERP For A Search For : “Serious Injury Lawyer”, The Top Two… pic.twitter.com/73mo7vPv21
— Anthony Higman (@AnthonyHigman) December 20, 2024