I have not done one of these in a bit, but getting back into it again! Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:
- HeroConf 2024 Takeaway: Demand Gen Campaigns Are A Big Opportunity (Clix Marketing)
- Surprising data: 15% of Google searches are driven by only 148 terms (Search Engine Land)
- New Research: We analyzed 332 million queries over 21 months to uncover never-before-published data on how people use Google (Sparktoro)
- 2024 Google Ads Recap (Google Ads)
- Confidential Computing – a non technical guide [PDF] (Google)
- Confidential matching with encryption (Google Ads Data Manager Help)
- EU to crack down on Asian online retailers Temu and Shein (The Financial Times)
- Whatโs Next for Googleโs Search Monopoly (The New York Times)
- Performance Max vs. Search campaigns: New data reveals substantial search term overlap (Search Engine Land)
- New Dating & Companionship Google Ads Policy & Certification (Search Engine Roundtable)
- Appeals Court Upholds U.S. Ban of TikTok (The Wall Street Journal)
- Sensitive Ad Categories Changes Coming to Meta in 2025 (Foxwell Digital)
- Streets Ahead: Evolution of Search, Social Platforms and Links (Street Fight Magazine)
๐จ Public communication from Meta re: the health optimizations bans has come out and it’s actually more expansive than we previously though๐. Not the turn I was expecting.
Here’s what you need to know๐
This will begin in January 2025 and may potentially vary by region.
Theseโฆ
โ Cory Dobbin (@CoryDobbin) December 6, 2024
Less than 27% of BFCM purchases were gifts.
That’s what we see across the nearly 250,000 BFCM purchasers who answered the question “Who is this purchase for?”
73.4% bought for themselves.
11.6% bought for a significant other.
8.2% bought for a family member.
4.5% bought for aโฆ pic.twitter.com/hkaKlwdobZโ Jeremiah Prummer (@JeremiahPrummer) December 5, 2024