Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:
- Impression Share Reporting Has Come to PMax (Mike Ryan on LinkedIn)
- Bing expands generative search experience and Deep Search (Search Engine Land)
- 12 ways Google Ads uses Dark Patterns to manipulate your decision-making for *their* benefit, not yours (PPC Hero)
- Meta faces data retention limits on its EU ad business after top court ruling (TechCrunch)
- Press Start: Engage Players and Boost Your Brand with Microsoft Advertising (Microsoft Ads)
- Meta’s Movie Gen Makes Convincing AI Video Clips (Wired)
- YouTube Extends Shorts To 3 Minutes, Adds New Features (Search Engine Journal)
- 19 keyword mining tools and strategies for PPC campaign growth (Search Engine Land)
- New Data Shows X Is Losing Users in the US and UK (Social Media Today)
- Google AI Overview ads launch on mobile in U.S. (Search Engine Land)
- That’s a Wrap – Where the Arguments Landed in US vs. Google II (Digital Content Next)
- CJEU: Meta must “minimise” use of personal data for ads (noyb)
- Why US Businesses Need to Prioritize Data Privacy Now (Cypress North)
Most DTC brands who struggle have two things in common:
1. No long term vision
2. Reactive mentalityIf you want your brand to succeed, you need a financial outcome in mind.
Are you trying to go public? Sell to a PE firm or conglomerate? Hold the brand & pass it to your kids?…
— Alex (@heyitsalexP) October 4, 2024
TBD, but this sounds like shots fired at scripts and API solutions that attempt to crack open PMax placements, most famously “The Mike Rhodes Script”
cc: @thegoogleguy what are your thoughts on this? pic.twitter.com/9CTTIM6y1U
— Mike Ryan (@mikeryanretail) October 4, 2024
We have clients asking us why weird images are showing on their ads. We have dynamic images turned off we don’t have this particular image as an image extension.
Where is it coming from?— Shaun Elley (@selley2134) October 4, 2024