Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:
- United States vs Google Trial tracker
- Google Ads unveils advanced performance planner for YouTube campaigns (Search Engine Land)
- Google To Upgrade Video Action Campaigns To Demand Gen (Search Engine Journal)
- Drive better performance by upgrading Video Action Campaigns to Demand Gen (Google Ads)
- Simpler data privacy for advertisers with confidential matching (Google Ads)
- Google Ads Confidential Matching (via Confidential Computing) with PETs & TEEs & What It All Means [VIDEO] (Marketing O’Clock)
- Be the first in-stream ad your target audience sees with First Position, now available across YouTube in Display & Video 360 (Google Ads)
- SearchGPT: What you need to know about OpenAI’s search engine (Search Engine Land)
- Google is hiding search data from advertisers and profiting (Search Engine Land)
- OpenAI, Anthropic and Google execs meet with White House to talk AI energy and data centers (CNBC)
- What Is The Impact Of Having Zero Impression Google Ad Keywords/Ad Groups? (Search Engine Journal)
- Holiday Promotions in Google Text Ads (Practical Ecommerce)
- Europe’s privacy watchdog probes Google’s use of data for AI model (Financial Times)
- Biden targets Shein, Temu with new rules to curb alleged ‘abuse’ of U.S. trade loophole (CNBC)
- BFCM Testing for Ecommerce Advertising (Foxwell Digital)
- Trial Media Center (Google)
- Ad Strength & Creative Study: Data & Learnings From 1M+ Ads (Optmyzr)
Go raise your daily spend limit on Meta RIGHT NOW to ensure you’re ready for Black Friday.
Go to billing & payments and under accounts it will tell you what your daily limit is. It’s probably not $100,000, since the baseline limit for most accounts is $5k.
If yours isn’t at… pic.twitter.com/RKecfXzZVW
— Collin Slattery (@CJSlattery) September 12, 2024
If you’re a water park planning your summer campaigns in the off-season, you’re doing it right.
Performance improvements are built when no one’s watching.
But there’s more to it than just “gearing up for another fall”.
Here’s a 2 part blueprint to understand how seasonal…
— CoryHenke (@coryhenke) September 12, 2024
These five exhibits came in very late last night so don’t miss them. They were important evidence as to conflict of interest and harm to society publishers. https://t.co/ihT8uTwMbv
— Jason Kint (@jason_kint) September 12, 2024
Day 4 of #USvGoogle is a spicy one.
Google & DOJ attorneys negotiated the TTD documents overnight, with Jed’s cross-examination resuming just before lunch recess. This morning, we heard from Xoogler, Rahul Srinivasan, who was the PM leading the UPR roll-out. (Thread)
— Arielle Garcia (@ArielleSGarcia) September 12, 2024