Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:
- Strengthen Your First-Party Data Strategy with New Tools (Google Ads)
- Adtech antitrust trial judge blasts Google’s business practices (Search Engine Land)
- Google removes Auction Insights from Looker Studio (Search Engine Land)
- Google Adds New Tools To Help Retailers Tap into Shopping Trends (Social Media Today)
- New Meta Ads Audience Overlap Tool (Clix Marketing)
- Peak PPC season is coming: 5 tests to run now (Search Engine Land)
- Advanced Shopping Feed Optimization: 7 Key Areas to Deep Dive (Savvy Revenue)
- New Report Looks at Social Shopping Adoption and Trends (Social Media Today)
- Ad Costs and Spending are Both on the Rise, According to Skai Study (Street Fight Magazine)
Nearly 300 more exhibits unsealed in last 24hrs for the Google adtech trial 9/9 in EDVA (on top of the 150 Friday). More insane illustrations of Google’s market power, here showing how much of the ad spend in the global auctions run by Google comes through Google. Got that? /1 pic.twitter.com/rahcdztEcx
— Jason Kint (@jason_kint) August 26, 2024
As I mentioned, there are about 150 exhibits unsealed in last 24hrs for the Google adtech trial 9/9 in EDVA. I can post my highlights here if you find interesting.
Evidence is damning, trial will be lit. Basically Google sees 84% of the addressable ad market. That’s insane. /1 pic.twitter.com/cqEvXljssN— Jason Kint (@jason_kint) August 23, 2024
⏩ Introducing: Tag Diagnostics + new Consent Management setup in Google Ads, Google Analytics, and Google Tag Manager.
1. Tag Diagnostics: This is where you’ll find notifications about potential measurement set up issues & how to fix them, such as:
– If you need a conversion…— AdsLiaison I’m Away until 9/3 (@adsliaison) August 28, 2024
1/x: I haven’t said the T word in a while. But I think you should see this. So here we go:
Temu Temu Temu
Their ads are slowing deflating here in Europe. Why? pic.twitter.com/BboniKyLO3
— Mike Ryan (@mikeryanretail) August 13, 2024
My quibble with @TaylorHoliday is at the end, but first…
Measuring for incremental conversions (outcomes that would not have occurred otherwise) is the highest standard you can hold campaigns to.
Lift experiments can be conservative in their reading, since they measure the…
— Yoni Levy (@MrYoniLevy) August 28, 2024
10 days until Google adtech antitrust trial. What’s left? Well, Wed is last pre-trial hearing as six former employees of Google attempt to avoid testifying under oath live. We know from deposition one of them was paid more $1+ million per year so that comes with some loyalty. /1 pic.twitter.com/0InownAlnF
— Jason Kint (@jason_kint) August 30, 2024